Communications Manager

• Mar 2022 - Present

- Developing, executing and monitoring Communication and Content strategies - Managing PR & media placements - Building long-term relationships with all relevant stakeholders, e.g. local government, electronic, print and digital media houses & influencers - Leading the video content creation team and overseeing the entire process - Developing, executing and monitoring Communication and Content strategies - Managing PR & media placements - Building long-term relationships with all relevant stakeholders, e.g. local government, electronic, print and digital media houses & influencers - Leading the video content creation team and overseeing the entire process

Brand Manager

• Dec 2019 - Sep 2021

- Developed and executed marketing campaigns, including the Effie-winning #KFCFEELGOOD - Worked on increasing product awareness and managing digital strategies - Ensured brand guidelines and brand vision were followed in all campaigns and communications - Lead the production of promotional collateral to establish and maintain product branding - Worked closely with stakeholders to ensure brand strategy was applied consistently - Prepared and managed media budgets - Lead digital and creative partners - Oversaw consumer research to track the success of initiatives and other relevant developments Show less

Content & Digital Channels Lead

• Nov 2018 - Dec 2019

- Oversaw the content team and ensuring quality output- Liaised with regional marketing teams, central marketing and basecamp (Dubai)- Developed and implemented processes revolving around digital channels- Managed the timely execution of content on channels including Social Media and CRM

Content Executive

• Oct 2018 - Nov 2018

Copywriter

• Jan 2017 - Oct 2018

- Developed concepts for videos and commercials - Generated content for marketing collateral - Developed copy for print ads - Generated ideas for creative executions - Developed concepts for videos and commercials - Generated content for marketing collateral - Developed copy for print ads - Generated ideas for creative executions

Content & Marketing Manager

• Sep 2016 - Dec 2016

- Developed strategies and managing digital marketing campaigns - Managed content and projects across all digital media channels - Developed content for communications and promotions - Collaborated with agencies and ensuring on-time campaign execution - Analysed insights to guide future social media campaigns - Handled digital PR and outreach for launches and campaigns - Developed strategies and managing digital marketing campaigns - Managed content and projects across all digital media channels - Developed content for communications and promotions - Collaborated with agencies and ensuring on-time campaign execution - Analysed insights to guide future social media campaigns - Handled digital PR and outreach for launches and campaigns

Manager, Social Media & Content

• Feb 2014 - Sep 2016

- Set up the Social Media team including SOPs, recruitment and aligning deliverables. - Devised social media strategy and planning execution based on client requirements. - Managed timelines while highlighting and utilizing social media trends - Generated content for various platforms, including pitches for prospective clients. - Interfaced with departments and clients and liaising with the creative team for timely execution. - Managed Social Media for Sprite and Fanta including successful campaigns and initiatives. - Generated content for brands including Safeguard, Tissot, Zong and more Show less

Account Executive / Content Manager

• Mar 2013 - Nov 2013

- Assisted in business development, including developing pitches. - Managed campaigns for brands including Pirelli Abu Dhabi, Domino’s & Expo Pakistan 2013. - Devised strategies and generated content for social media and brand identity development. - Developed concepts, copy and brand collateral for clients, including Holy Tornado and Mistrie's Kitchen - Copy-edited content for websites, apps and social media platforms - Assisted in business development, including developing pitches. - Managed campaigns for brands including Pirelli Abu Dhabi, Domino’s & Expo Pakistan 2013. - Devised strategies and generated content for social media and brand identity development. - Developed concepts, copy and brand collateral for clients, including Holy Tornado and Mistrie's Kitchen - Copy-edited content for websites, apps and social media platforms

Floor Relationship Manager

• Mar 2011 - Mar 2013

- Handled a portfolio worth PKR 325M with growth of PKR 80M. - Handled Complaint Management through the Loyalty Management System. - Improved branch Net Promoter Score with consistent service - Handled credit card payment sorting - Handled Bancassurance and investment product sales - Handled a portfolio worth PKR 325M with growth of PKR 80M. - Handled Complaint Management through the Loyalty Management System. - Improved branch Net Promoter Score with consistent service - Handled credit card payment sorting - Handled Bancassurance and investment product sales

Intern - Corporate Planning

• Jun 2010 - Jul 2010

- Analysed the existing customer feedback mechanism for PSO customers - Developed pan-organisation Service Level Surveys for PSO customers - Assisted with analysing flaws and shortages in current operations - Analysed the existing customer feedback mechanism for PSO customers - Developed pan-organisation Service Level Surveys for PSO customers - Assisted with analysing flaws and shortages in current operations

Intern - SME

• May 2009 - Jun 2009

- Assisted with research on industries and SME applicants - Assisted with analysis of financial arrangements - Assisted with office operations - Assisted with research on industries and SME applicants - Assisted with analysis of financial arrangements - Assisted with office operations

Intern - Corporate Banking

• Jul 2008 - Aug 2008

- Assisted in day-to-day customer operations - Assisted in the processing of local and international L/Cs - Assisted with Finance against Imported Merchandise - Assisted with gathering background information for applicants - Assisted in day-to-day customer operations - Assisted in the processing of local and international L/Cs - Assisted with Finance against Imported Merchandise - Assisted with gathering background information for applicants

Associate Consultant

• Jun 2005 - Jun 2006

- Researched and prepared feasibility reports for various projects - Managed administration duties including vendor management - Assisted the Senior Partner with various assignments - Assisted on audit duties, including stock counts - Researched and prepared feasibility reports for various projects - Managed administration duties including vendor management - Assisted the Senior Partner with various assignments - Assisted on audit duties, including stock counts

Intern - Finance

• Mar 2005 - May 2005

- Assisted the Finance Manager with various assignments - Assisted in the implementation of the Baan costing system - Facilitated the Audit team and assisted on assignments - Assisted the Finance Manager with various assignments - Assisted in the implementation of the Baan costing system - Facilitated the Audit team and assisted on assignments