Experience

TresLogics

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Co-Founder

  • Mar 2021 - Present

  TresLogics is a software development company with expertise in mobile games, apps, and web products. Our services include: 1. Game development 2D and 3D games creation, publishing, monetization, and app store optimization (ASO) 2. App development Android, iOS, and cross-platform app development 3. Web development Websites, web portals, e-commerce and enterprise software development 4. Graphic Design User interface, branding, and marketing collateral design 5… Show more TresLogics is a software development company with expertise in mobile games, apps, and web products. Our services include: 1. Game development 2D and 3D games creation, publishing, monetization, and app store optimization (ASO) 2. App development Android, iOS, and cross-platform app development 3. Web development Websites, web portals, e-commerce and enterprise software development 4. Graphic Design User interface, branding, and marketing collateral design 5. Software testing and quality assurance (QA) Whether you're looking to get a software solution built, or to outsource development, write to us at info@treslogics.com. Show less



Liaison, Pakistan

• Founder

  • Jul 2015 - Present

  Pakistan Liaison is a platform that connects less privileged people with sponsors for education, healthcare and small business grants in order to help them become self-sufficient and capable of transforming the lives of their poverty-stricken families. www.facebook.com/liaisonpakistan



Synopsys Inc

• United States
• Software Development
• 700 & Above Employee

• Mentee

  • Sep 2022 - Oct 2022

  United States - Selected as a TechWomen Emerging Leader out of more than 3,200 applicants - Worked on tech sales and product management with mentors at Synopsys Headquarters in the Silicon Valley



Buraak Technologies

• Pakistan
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Advisor

  • Jan 2022 - Jun 2022

  Helped the B2B e-commerce startup with strategy and pitch deck.



Safr: Ridesharing for Women

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Chief Executive Officer

  • Sep 2017 - Jul 2021

  Pakistan - Spearheaded the launch of Safr, the US-based ridesharing company focused on women’s safety and empowerment, in the Pakistani market - Created a franchise business model, and set up franchises in two major urban centers, Lahore and Multan, in Pakistan within the first three months - Led a community operations team to streamline user registration, provide technical support to Safr users in Pakistan and the US, and use customer feedback to influence software development and improve user… Show more - Spearheaded the launch of Safr, the US-based ridesharing company focused on women’s safety and empowerment, in the Pakistani market - Created a franchise business model, and set up franchises in two major urban centers, Lahore and Multan, in Pakistan within the first three months - Led a community operations team to streamline user registration, provide technical support to Safr users in Pakistan and the US, and use customer feedback to influence software development and improve user experience - Developed strategies and promotional campaigns based on analysis of user behavior and relevant data, resulting in double social media reach and reduced CAC within the first month - Led a street team to generate rides from new users while ensuring a significant improvement in CAC - Managed development of content including text, images, animations and videos for social media posts and ads, app tutorials, new web pages, email marketing, presentations, flyers, brochures, billboards, and other sales collateral - Assisted Safr US in finding 19 leads to manage driver on-boarding and help with media inquiries before expanding operations to Florida, California, Texas and DC - Assisted the Safr US team in making financial projections - Created pitch decks for Safr and its subsidiary, Safr Care, to help the C-level executives in the US in presenting the company to potential investors and partners, raising money, and growing the business - Initiated conversations with potential investors in Pakistan and the UK, and connected with women-focused organizations to partner with Safr for empowering women in the rideshare economy - Represented Safr as a speaker at the mobility forum of WFES 2019 in Abu Dhabi, UAE, MOVE 2019 and MOVE 2020 in London, UK, and Mind the Gender Gap, an online event on International Women’s Day 2021 by the Department for Transport, UK

• Director Special Projects

  • May 2017 - Sep 2017

  (Employed at TGI Pakistan) Liaised between the operations and marketing teams in Safr US and the the software development team in TGI Pakistan to implement projects related to promotions and website revamp, optimize customer support processes, and improve user experience.



TGI Pakistan

• Pakistan
• Software Development
• 1 - 100 Employee

• Director Special Projects

  • May 2017 - Apr 2019

  Lahore, Pakistan Liaised between the software development team in TGI, and the operations and marketing teams in Safr (a ride-sharing company in the US) to implement projects related to promotions and website revamp, optimize customer support processes, and improve user experience.



NetSol Technologies Inc.

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Software Engineer

  • Sep 2014 - Jan 2015

  Lahore, Pakistan Team: NetSol Financial Suite (NFS) Ascent



Jazz (previously known as Mobilink)

• Customer Care and Sales Intern

  • Jun 2013 - Aug 2013

  Pakistan