Experience

Siemon IMEA (India, Middle East, Africa)

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Executive

  • May 2019 - Present



Flochat

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Digital Marketing Manager

  • Jun 2017 - May 2019

  Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. Design, build and maintain our social media presence. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies. Plan, execute and measure experiments and conversion tests. Collaborate with internal teams to create landing pages and optimize user experience. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Instrument conversion points and optimizes user funnels. Collaborate with agencies and other vendor partners. Provide thought leadership and perspective for adoption where appropriate. Show less



Leftside Design

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Copywriter and Social Media Specialist

  • Apr 2015 - May 2017

  Liaising with clients and interpreting their briefs; Developing creative ideas and concepts, often in partnership with designers; Presenting ideas to colleagues and clients; Familiarizing clients' products and services, the target audience and their competitors' activities; Writing clear, persuasive, original copy and proofreading copy to check spelling and grammar; Amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients; Overseeing campaigns through the production stage to completion; Working on several campaigns at once, sometimes under pressure and often to tight deadlines; Liaising with production companies, photographers, typographers, designers and printers; Keeping up to date with popular culture and trends; Monitoring the effectiveness of advertising campaigns. Building and executing social media strategy through competitive research, platform determination and audience identification Generating, editing, publishing and sharing daily content (original text, images or video) that builds meaningful connections and encourages community members to take action Set up and optimize company pages within each platform to increase the visibility of company’s social content Moderate all user-generated content in line with the moderation policy for each community Create editorial calendars and syndication schedules Continuously improve by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions Show less



The Film Studio FZ LLC

• Dubai

• Website Content Manager

  • Apr 2014 - Jun 2014

  Creating, developing and managing content for organization’s web presence (requires working with content management software) Copy-editing and proofreading all web content Updating website with current emerging web technologies through relevant blogs and events Developing design briefs that suit the client's purpose Thinking creatively to produce new ideas and concepts and developing interactive design Creating, developing and managing content for organization’s web presence (requires working with content management software) Copy-editing and proofreading all web content Updating website with current emerging web technologies through relevant blogs and events Developing design briefs that suit the client's purpose Thinking creatively to produce new ideas and concepts and developing interactive design