Experience

Dr. Essa Laboratory & Diagnostic Centre Official

• Pakistan
• Medical Practices
• 100 - 200 Employee

• Sales And Marketing Specialist

  • Aug 2022 - Present

  corporate is the main key to success from where we learn marketing strategies and sales in an execution corporate is the main key to success from where we learn marketing strategies and sales in an execution



JS Bank

• Pakistan
• Banking
• 700 & Above Employee

• Team Lead origination and client relationship

  • Aug 2021 - Aug 2022



Dr. Essa Laboratory & Diagnostic Centre

• Pakistan
• Medical Practices
• 1 - 100 Employee

• Corporate Marketing Manager

  • Jun 2019 - Apr 2021

  Corporate Business Development At Essa Laboratories I developed and managed multiple corporate clients including K Electric, State Bank of Pakistan, PSO, Unilever, Engro, International Airlines and Embassies Corporate portal was launched to enhance User Experience (UX/CX) among clients. Corporate revenues increased 50%-60% Year-On-Year from 2019 to date. Customer services Set up customer services division including 24/7 help center. Engage top management and devised head count budget and action planed customer services. Events Management Organized Events: Road Safety Event, Consumer Association Awards, Entrepreneur Seminars, Commissioners Marathon, Inauguration of Health services for physiotherapy and rehabilitation, National Day Walks, Master of Ceremony at FICK Covid-19 ward at Expo Center. Brand Management Led Brand development across the organization and created “Essa Lab brand” for the retail consumers and corporate clients Created corporate profile video for engaging Govt Institutions and Corporate clients. Associated the brand name with every service and product. Marketing Planning and Strategy Assisted the Head of Marketing in devising annual Marketing Plan and Strategy by assembling and analyzing sales forecasts, sales goals, planning and organizing promotional presentations, and updating client databases. Supported sales and marketing staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer complaints and suggestions. Produced Management Reports, to monitor sales and marketing budgets by comparing and analyzing actual results with forecasts. Show less



Institute of Business Management

• Pakistan
• Higher Education
• 300 - 400 Employee

• Guest Speaker

  • Sep 2019 - Jan 2020

  Teaching Experience • Guest Speaker at Institute of Business Management (Sep 2019 - present) • Teaching Marketing Management and Consumer Behavior to MBA students Teaching Experience • Guest Speaker at Institute of Business Management (Sep 2019 - present) • Teaching Marketing Management and Consumer Behavior to MBA students



People magazine pakistan

• Karāchi, Sindh, Pakistan

• Editor

  • Mar 2018 - May 2019

  ▪ Participated in Brand Marketing across the Journalism Industry. Launched new business lines. ▪ Led the innovative creation of “e-Magazine” to increase subscriptions and revenues. ▪ Conducted interviews of Dilomats, Industrialists, and Socialites ▪ Participated in Brand Marketing across the Journalism Industry. Launched new business lines. ▪ Led the innovative creation of “e-Magazine” to increase subscriptions and revenues. ▪ Conducted interviews of Dilomats, Industrialists, and Socialites



brands magzine

• journalist

  • Apr 2017 - Mar 2018



Diamond Impex Corporation

• 1 - 100 Employee

• Marketing Assistant

  • Jun 2007 - Jul 2017

  ▪ Joined as “Trainee Officer” in June 2008 and completed training at all departments. ▪ Based on extraordinary achievement was promoted as “Marketing Executive” in Jan 2009 and elevated as “Assistant Manager Marketing” in Sep 2010. ▪ Designed Annual Marketing Plans, Products launch, Products Branding and Revenue Analysis. ▪ Trained new marketing and sales staff. Organized Events and Exhibitions. ▪ Represented the group with International Suppliers and Foreign Delegates. ▪ Assisted the Company CEO in Marketing Strategy and Business Plans Show less