Syed muhammad Asyraf
coffee consultant at Barbary Coast SG- Claim this Profile
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Topline Score
Bio
Steve Monaghan
Syed is a thoughtful service professional who creates great customer experiences.
LinkedIn User
Ash makes amazing coffee and builds community at the cafes under him. He and his team are always a great joy to have around. I still fondly remember the times spent together - all the best for your future endeavours and hope we cross paths again!
Steve Monaghan
Syed is a thoughtful service professional who creates great customer experiences.
LinkedIn User
Ash makes amazing coffee and builds community at the cafes under him. He and his team are always a great joy to have around. I still fondly remember the times spent together - all the best for your future endeavours and hope we cross paths again!
Steve Monaghan
Syed is a thoughtful service professional who creates great customer experiences.
LinkedIn User
Ash makes amazing coffee and builds community at the cafes under him. He and his team are always a great joy to have around. I still fondly remember the times spent together - all the best for your future endeavours and hope we cross paths again!
Steve Monaghan
Syed is a thoughtful service professional who creates great customer experiences.
LinkedIn User
Ash makes amazing coffee and builds community at the cafes under him. He and his team are always a great joy to have around. I still fondly remember the times spent together - all the best for your future endeavours and hope we cross paths again!
Credentials
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ISO 9001 Lead Auditor - Quality Certification
ISO - International Organization for StandardizationJun, 2019- Oct, 2024 -
Halal specialist
Majlis Ugama Islam SingapuraJul, 2017- Oct, 2024 -
Certified Food and Beverage Executive (CFBE)
Workforce SingaporeJan, 2016- Oct, 2024 -
Wset level 1
Wine & Spirit Education TrustDec, 2015- Oct, 2024 -
Wset level 2
Wine & Spirit Education TrustDec, 2015- Oct, 2024 -
food hygiene
Singapore Workforce Development AgencyAug, 2015- Oct, 2024
Experience
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Barbary Coast SG
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Singapore
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Food & Beverages
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1 - 100 Employee
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coffee consultant
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Jan 2023 - Present
Day to day operations and management for cafè df coffee bar projections/ conceptualisation Day to day operations and management for cafè df coffee bar projections/ conceptualisation
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Self-employed food professional
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Food and Beverage Services
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100 - 200 Employee
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Food and Beverage Specialist
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Feb 2013 - Present
Consultation needs for food and beverage b2b/ b2c/sales/market expansion/operations/training and development/marketing/specialty coffee Consulted for Tobys estate asia Curbside coffee and wine bar Paypal innovation lab Impact hub The pecking order BASH Anthesis boulangerie Timbre+ A poke theory Consultation needs for food and beverage b2b/ b2c/sales/market expansion/operations/training and development/marketing/specialty coffee Consulted for Tobys estate asia Curbside coffee and wine bar Paypal innovation lab Impact hub The pecking order BASH Anthesis boulangerie Timbre+ A poke theory
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Swab Operations Manager
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Oct 2021 - Jun 2022
Mount elizabeth hospital swab operations manager overseeing private hospital covid 19 respose Mount elizabeth hospital swab operations manager overseeing private hospital covid 19 respose
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Health Promotion Board
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Singapore
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Wellness and Fitness Services
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700 & Above Employee
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Swabber
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May 2020 - Oct 2021
Swab ops for health promotion board Swab ops for health promotion board
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Procter & Gamble
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United States
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Manufacturing
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700 & Above Employee
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Project Manager
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Mar 2020 - Aug 2021
project management for land procurement, coffee/caffeine related- sub contracted, land purchasing for futures growth in coffee sustainability project management for land procurement, coffee/caffeine related- sub contracted, land purchasing for futures growth in coffee sustainability
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blue collar collaborative
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India
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Mechanical Or Industrial Engineering
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Founder
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Jan 2015 - Mar 2020
Founded the first coworking cafe in singapore within the world top 5 coworking space- IMPACT HUB- followed by 4 more collaboratives with coworking spaces in sgp- BASH/Timbre+/paypal innovation lab-owner of 5 cafes/director of business
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Director
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Jan 2015 - Mar 2020
coworking cafe owner/ concept founder/coordinated coworking modal cafe/director of business-handled marketing/finance/operations
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The Social Space Pte Ltd
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Singapore
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Food and Beverage Services
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1 - 100 Employee
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Operations Manager
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Nov 2018 - Apr 2019
Socially responsible goods Inclusive employment Cafe Job description develop relationships, with external suppliers to ensure the very best reputation within the industry, and receives the service required to ensure that the operational Food and Beverage team can deliver the highest quality product, and returns Work closely with the Manager to ensure correct stock levels are available from central distribution area, to assist the operational Food and Beverage team Ensure strict compliance with all relevant Hygiene and Safety legislation and requirements Ensure that the industry standard with regard to safety and hygiene Champion a training culture within the Food and Beverage team to ensure succession planning, and a culture that exceeds the very best the industry has to offer The Operations Manager will constantly review the product range to ensure that all key quality standards are maintained maintain the F&B Management invoices and journals, manage and monitor expenditure associated with catering equipment repair, manage the asset register and assist in budget setting each year for the department They will also manage the incentive scheme, allocating and verifying spending and assisting in report analysis on stock and sales, highlighting and acting on any anomalies The Operations Manager will create and be required to operate within efficient labour budgets for each season, tracking labour spending and providing input regarding capital projects and initiatives They will also take full responsibility for managing and meeting all committed budgets related to the Staff Restaurant They will consistently review products delivered to ensure KPIs are met and take up any shortcomings with suppliers www.thesocialspace.co Show less
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Costa Coffee
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United Kingdom
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Retail
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700 & Above Employee
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Business Excellence Manager Asia
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Sep 2016 - Feb 2019
– Perform annual update of customer Segmentation & Targeting - Setting up salesforce KPI tracking and reporting with guidance and alignment regional commercial excellence and business unit leads - Lead in annual sales target setting, collaborating with business unit leads and sales managers. –Lead & conduct periodic Sales & Business Analysis audits and Insights for General Manager and Commercial Teams – Design Sales Incentive Plan (SIP) to drive achievement of OP, and to provide SIP reports for analysis and strategic planning – Identify and drive implementation & adoption of digitalization projects relating to new or existing technologies or services Maintaining effective controls of food, beverage and labour costs among all APAC franchisee - Opening of outlets or launching of new concepts, ie new markets ie (maldives/korea) -Working with food tech companies in formulating new menus, seasonal menus and maintaining food and quality control -Identifying market trends, changing needs and expectation of customers in terms of food quality and services -Supervising the marketing activities to ensure the desired KPI’s are achieved Developing high quality team based business strategies to achieve sales growth and profitability Setting and developing operational and service improvement plans (SOP’s) on a regional scale Executing strategies and initiatives that drive revenues, growth and competitive market positioning within ASia pacific and Middle east Show less
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Tandem collective
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Advertising Services
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1 - 100 Employee
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Head of coffee development/ operations/franchise and market SEA market research
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May 2016 - Jun 2017
Help expand business to SEA/handled training and development and operations including master franchise sale and marketing-Sub contracted Help expand business to SEA/handled training and development and operations including master franchise sale and marketing-Sub contracted
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Toby's Estate Coffee Roasters
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Australia
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Food and Beverage Services
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1 - 100 Employee
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Independent Consultant
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Jan 2015 - Dec 2016
Spearheaded tobys estate collaboration with singapores govt first coworking space-sub contracted consultant Spearheaded tobys estate collaboration with singapores govt first coworking space-sub contracted consultant
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The Merry Men Collective
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Singapore
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Food and Beverage Services
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Training and Development Consultant
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Jan 2015 - Jun 2016
manpower solutions/ training and development/sales training/ marketing- sub contracted consultant manpower solutions/ training and development/sales training/ marketing- sub contracted consultant
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maison ikkoku
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France
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Real Estate
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head barista/manager
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Feb 2014 - Jun 2015
Head barista/ training and development/store management/marketing strategy Head barista/ training and development/store management/marketing strategy
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Head barista/manager
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Jul 2011 - Jan 2014
Head barista/store management/training and development/marketing strategy Head barista/store management/training and development/marketing strategy
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Tully's Coffee
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Retail
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Head barista
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Jun 2009 - Jun 2010
Head barista and head coffee trainer Head barista and head coffee trainer
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Starbucks
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United States
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Retail
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700 & Above Employee
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Coffee master
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May 2006 - May 2009
coffee master, fulltime, training baristas coffee master, fulltime, training baristas
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The Fullerton Hotel & The Fullerton Bay Hotel Singapore
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Singapore
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Hospitality
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1 - 100 Employee
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Sommelier
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Jun 2005 - Jun 2008
Restaurant sommelier/head waiter/ level 3 sommelier Restaurant sommelier/head waiter/ level 3 sommelier
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Raffles Hotel Singapore
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Singapore
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Hospitality
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200 - 300 Employee
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Head Waiter/trainee sommelier
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Jun 2004 - May 2005
Head waiter/captain - the tiffin room Head waiter/captain - the tiffin room
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Education
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2010 - 2012
Oklahoma City University
Bachelor of liberal arts, Mass Communication/Media Studies
Community
