Experience

Futuretech
• Malaysia
• Automation Machinery Manufacturing
• 1 - 100 Employee
• Senior Planner Digital Operations

  • Mar 2022 - Present


DMS (Member of the Choueiri Group)

• Ad Operations Specialist

  • Apr 2017 - Mar 2022

  • Programmatic deals and Direct campaign setup, monitor & facilitate the standard day-to-day google display ads, video ads, audio ads, native ads, and social display ads as efficiently and effectively in GAM 360 for the campaign deployment. • Manage all campaigns from specific agencies (OMD, MCN, GroupM, and Havas Media build the relationship with the agencies. • Handling campaigns from the industries Automotive, FMCG, Telcom, Real Estate, and Banking. • Working closely with sales teams to help in creating the media proposals as per the campaign objectives and KPIs, also checking forecast inventory by region, ad format, and industry benchmarks. • Meet with agencies for initial project briefing to fulfill their requirements. • Point of contact for publishers to gather all required details (financial & operational) to manage the execution of projects. • Liaising with Finance Dept. for direct deals to make sure the Group’s policy is implemented. • Providing alternative solutions to avoid any loss on full booking order value. • Work on the daily, weekly, monthly campaign reports. • Maintain tracker sheet booked budget vs delivered budget reports to the specific industry director. • Ensuring all details of the special operations are booked & served from the publisher’s end. Show less



Theorem India Pvt Ltd

• Campaign Manager - Ad Operations

  • Sep 2011 - Dec 2016

  • Setting up new campaigns, monitoring and reporting on Ad serving tools. • Daily management includes trafficking, optimization of Ad campaigns. • Good understanding of online Ad campaign metrics and analysis including CPM, CPC, CPD, CPL, advertising models. • Familiar with all sets of targeting, Geo–Zones & DMA to specific process. • Campaign optimization for the better performance. • Grabbing screenshots on live environment on multiple sites and forwarding the same to clients as per specified criteria. • Follow up and monitor campaigns to deliver properly to minimize future issues and work with the sales team on zero deliveries, unscheduled lines, exclusive conflicts, priority issues etc. • To manage various numbers of accounts those are complex in nature and a large growth capital. • Act as the main client service contact on all custom solutions campaigns. • Pro-actively taking Initiatives often for quality check on orders trafficked by the team to maintain quality best delivered. • Report to person in charge from sales team on current priorities. Daily Status Report: • Downloading the data of individual campaigns from reporting tools such as Point Roll, DCM, Atlas, MediaPlex, Flash talking and preparing the daily campaign performance report in order to perceive the campaign performance. Daily Management: • Daily management includes trafficking, optimization and reporting of Ad campaigns. • Trafficking Display, Mobile creative's. • Trouble shoots the campaigns (Optimization) in order to deliver. • Co-ordinate with sales team and setup the campaigns, making sure the campaign/ads are live, if not trouble shoot the issues with the help of technical team. • Converting video files into different formats (Flash, MP4, and MOV) and encodes them and traffic the same on to Ad network. • Based on the present pacing reports will make the Optimization (general adjustments in DFP and OAS, including/excluding sites /zones, adding additional geo targeting etc. Show less