Experience

Universal Brushwares (Pvt) Ltd

• Pakistan
• Wholesale Building Materials
• 1 - 100 Employee

• • Mar 2014 - Present

  •Expanded annual turnover by 70% in last six years, playing key role in development and addition of more than 50 new SKUs. •Successfully revamped packaging giving new look to the basic products and accompaniments portfolio •Development and implementation of marketing plan.• Analysis of brand and competition by conducting market surveys, reports on competitors’ strategies. •Highly adept in formulating and implementing distribution and merchandising strategies to build trader and retailer confidence in the brand.• Create a mechanism to determine the effectiveness of marketing activities.• Improve POS Display and company branding at retail locations across the country.• Responsible for all new brand launches at Universal Brushwares Pvt Ltd.• Responsible for the planning, coordination, follow-ups and monitoring of advertising & promotional activities for the brand in close coordination with the agency. • Suggesting campaign on painting tools category that was to drive sales revenue and achieve targets. • Assessing market needs for renovation and innovation in communication by developing consumer and trade marketing activities. •Working closely with R&D team to plan and put into shape new launches as part of long-term vision for the company. Show less

• • Mar 2012 - Mar 2014



Warid Telecom

• Pakistan
• Telecommunications
• 700 & Above Employee

• Trade Retail and Marketing Officer

  • Mar 2010 - Jan 2012

  • Designing of bill boards artwork and planning of different advertising events nationwide. • Designing of attractive presentations for the promotional campaign of the product • Prepare market surveys, reports on competitors strategies etc. • Maintained and updated the market search and sales reports. • Built and maintained the relationships with the customers and suppliers. • Assisted DGM Marketing in planning and executing brand activation strategies • Also make all marketing competitors reports on daily basis and reports to DGM Marketing • Co-coordinate with several vendors for printing of promotional material for various activities • Co-coordinate With activation agencies for several Warid mall activities. • Co-coordinated executed with activation agency for ITCN biggest technology seminar. • Evaluated vendors for promotional activities and for corporate give-aways • Evaluated vendors for branding, merchandising and activations. • Visiting frequently different market and retail shops all over Pakistan • Arranged Retailer’s prize distribution ceremony every quarter • Simultaneously managed multiple marketing events for Warid telecom nationwide • Support sales Team for the execution in different activities • Responsible for assisting the marketing manager in planning budget, selling products, and coordinating the promotional events or campaigns. Show less