Experience

CelcomDigi

• Malaysia
• Telecommunications
• 700 & Above Employee

• Retail Audit

  • Jan 2023 - Present



Celcom Berhad

• Malaysia
• Telecommunications
• 700 & Above Employee

• Prepaid Manager, Sales Planning & Management

  • Sep 2016 - Jul 2023

  Strategically manage, coordinate, plan and execute all Sales Planning – Fibre/WiFi activities and initiative in order to meet the organizational goals: Perform market intelligence activities to gather information on competitors’ channel marketing strategy and sales activities for Celcom’s Prepaid product Plan & manage execution overall sales strategies for Celcom Prepaid Products – Xpax, Youth and Overseas Foreign Workers (OFW) Segments plan in driving starter pack prepaid acquisition sales performance via prepaid dealers to meet Celcom’s target. Plan & manage Regional Sales Team (Regional Sales Manager, Assistant Sales Manager & District Sales Manager) sales and operations strategies for timely delivery of sales and system support implementations. Monitor, review and analyse market trends to identify potential threats and implement proactive measures via sales strategies or tactical plan specially in maintaining Celcom Xpax prepaid leadership position, driving sales and increasing Celcom’s revenue. Implement, manage & monitor effective sales activities for market expansion and revenue growth via aggressive sales drive and year-long sales event (Sponsorship events, roving, mall booth, on ground attack, shop front booth, sales agencies & etc) Plan & execute effective communication process among Celcom internal business and technical units to ensure timely sales and operations implementations of required sales/systems delivery processes• Key Achievements:a. Successfully planned, managed & launched massive prepaid related products nationwide and achieved incremental of 35% Xpax sales. NEW Xpax #No Kelentong IDD Paket Tanpa Had OFW Agencies Youth Seeding Pack SKMM Phone Bundle Social Roam Pass Double Bonus Add-On for Chinese New Year Promo Sales Blitz Show less

• Fibre & Wifi Manager, Sales Planning & Management

  • Feb 2013 - Sep 2016

  Strategically manage, coordinate, plan and execute all Sales Planning – Fibre/WiFi activities and initiative in order to meet the organizational goals: Perform market intelligence activities to gather information on competitors’ channel marketing strategy and sales activities for Fibre/WiFi product Plan & manage execution of Fibre/WiFi projects/events in achieving targeted profitability and customer satisfaction in line with company’s objectives To Plan & Support Regional Sales ground activities with current ongoing promotions for Broadband Product Owner, liaise with region, dealer management and key accounts Develop effective communication plan and promotion campaign for Fibre/WiFi product information. Ensure all process related to Sales are shared within regional representatives to ensure sales program are implemented and executed efficiently. Coordinate and compile sales related programs information (eg: the Sales Planning Regional Sales Tools Kit) and execute it at regional level include tracking and measurement Supervise and perform regular tracking processes to ensure sufficient Point of Sale Material (POSM) and premium items, stock availability at regional level To support the training/ briefing with agents, dealers and at regional level Lead and coordinate various resources (suppliers/event agencies/ regional rep) in ensuring all related Fibre/WiFi Program/events/projects movement are as per schedule• Key Achievements:a) Launched & managed the roll out of massive wifi access nationwide specifically at more than 500 spots annually involving campuses, schools and malls.b) Pioneered the FMC – first mobile convergence of fibre access at residential areas and settlements, the first ever such product and services offered by the company. c) Selected as a member of Celcom First Line Manager Program Show less



Telekom Malaysia

• Malaysia
• Telecommunications
• 700 & Above Employee

• Market Planning Manager (Business Alliance)

  • Jun 2011 - Jan 2013

  1st June 2011 – 31st January 2013Market Planning Manager (Industry Market Development), MPR, Marketing, Telekom Malaysia Berhad, Kuala Lumpur, Malaysia.Involved in develop, lead, manage & review development & implementation of new business collaboration program  To identify & develop enhancement of existing/new business model for emerging markets & vertical business collaboration program which optimizes current product & services for government & enterprise segments To lead in the development of business case for the particular segment of the new business proposals. To foster & manage strategic alliances with key business parties such as business partners, consultants & associations to establish new market opportunities. To evaluate marketing challenges & opportunities for growth.  To manage, monitor & review the event & program’s return on investment to TM• Key Achievements;a. Managed to close 8 major partnerships to increase the business reach of TM’s new product proposition and services. b. Created strong brand affinity within the external parties in distributing products and services within 2 months after locked partnerships. Show less

• Voice Services Assistant Manager

  • Aug 2007 - May 2011

  Involved in Business Analysis/Marketing Analysis (Product): To execute the planning and development of the service in accordance to the Marketing Plan to achieve the Business Plan target. To execute Marketing Plans to increase new subscription and retain existing subscription to achieve physical and revenue target. To assist in developing and implementing the product promotions/packages to ensure the physical and revenue target are achieved. To assist in developing and implementing the enhancement of the fulfilment process (P & P) to ensure smooth execution of promotions/packages.  To assist in ensuring the product awareness and visibility via effective communication plans in timely manner. To assist in identifying the new value added services and developing the Marketing Plan in order to increase the needs and values of the main products. To ensure the A&P materials is updated accordingly Show less



TMNet Sdn Bhd

• Cyberjaya

• Internet Services Assistant Manager

  • Aug 2004 - Jul 2007

  Involved in Business Analysis/Marketing Analysis (Product):  To assist in coordinating, planning, development, monitoring the implementation of Hotspot services in order to fulfil the market demand & ensure the visibility of TMNet Hotspot locations.  To assist in developing and implementing the product promotions/packages to ensure the physical and revenue target are achieved  To negotiate and develop collaboration with outlet owner to implement TMNet Hotspot awareness.  To assist in developing and implementing the enhancement of the fulfilment process (P & P) to ensure smooth execution of promotions/packages  To assist in identifying suitable & strategic partners to enhance TMNet Hotspot visibility through smart partnership.  To communicate & coordinate with Brand Unit in development of the A&P collaterals and to ensure it is widely & sufficiently distributed & displayed at all TMNet Hotspot locations  To assist in coordinating, planning & monitoring of TMNet Hotspot’s event nationwide. Show less



Tuah Enterprise

• Kuala Lumpur, Malaysia

• Event Manager

  • Dec 2003 - Aug 2004

  Main Job Responsibilities:  Involved in Event Planning  Preparing proposal & paperwork on the event  To coordinating, planning, development, monitoring the implementation of events  Managing event on the ground  Planning on job scope, people to work & liaise with and managing subordinates to ensure smooth execution of event  Projects:  Event Manager for Formula 1 Sepang (SIC) – 2004  Event Manager for Japan GT Look Alike Contest Sepang (SIC) – 2004 Main Job Responsibilities:  Involved in Event Planning  Preparing proposal & paperwork on the event  To coordinating, planning, development, monitoring the implementation of events  Managing event on the ground  Planning on job scope, people to work & liaise with and managing subordinates to ensure smooth execution of event  Projects:  Event Manager for Formula 1 Sepang (SIC) – 2004  Event Manager for Japan GT Look Alike Contest Sepang (SIC) – 2004



Illusions SKA Sdn Bhd

• Desa Sri Hartamas

• Content Administrator/IT Executive

  • Nov 2001 - Nov 2003

  Main Job Responsibilities:  Involved in Administration of SMS Contents & Managing IT  Coordinating, development & monitoring all SMS contents  To manage SMS contents & server  To manage all IT appliance  To manage office’s E-mail & website  Involved in TV Production:  Content Producer & Writers  Assist in coordinating, planning, development, monitoring implementation of TV Programs Main Job Responsibilities:  Involved in Administration of SMS Contents & Managing IT  Coordinating, development & monitoring all SMS contents  To manage SMS contents & server  To manage all IT appliance  To manage office’s E-mail & website  Involved in TV Production:  Content Producer & Writers  Assist in coordinating, planning, development, monitoring implementation of TV Programs