Syed Darbar Ali Shah

Sales Supervisor at Unikai Foods PJSC
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Contact Information
us****@****om
(386) 825-5501
Location
United Arab Emirates, AE
Languages
  • English Full professional proficiency
  • Arabic Limited working proficiency
  • Urdu Native or bilingual proficiency

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Credentials

  • ISO 22000 incorporate HACCP
    Chiltern TMC Dubai
    Nov, 2011
    - Nov, 2024
  • Territory University – Plus Workshop at Dubai Refreshments Co
    Dubai Refreshments Co
    Mar, 2005
    - Nov, 2024
  • Community Management Skill Training
    CMST (HRD) Mardan (Pakistan)
    Aug, 2002
    - Nov, 2024

Experience

    • United Arab Emirates
    • Food and Beverage Services
    • 100 - 200 Employee
    • Sales Supervisor
      • Oct 2016 - Present

    • Area Sales Manager
      • Aug 2012 - Dec 2015

      RAMS: Execute the sales plan for the area and achieve the planned sales volume, market execution and customer service objectives through effective leadership and maximum utilization of the area sales team capacity in the designated area. Responsibilities: • Overseeing business development operations, accountable for increasing profitability and achieving business objectives within budgeted parameters. • Maintaining and managing existing accounts to ensure business sustainability • Forecasting sales targets and executing them in a given time frame thus enhancing clientele • Organizing promotional programs & participating in exhibitions for greater brand visibility • Acquiring & developing new clients and negotiating with them for securing profitable business • Managing customer centric operations and achieving delivery timelines & service quality norms • Providing direction, motivation & training to the sales team for ensuring optimum performance. Show less

    • United Arab Emirates
    • Manufacturing
    • 300 - 400 Employee
    • Territory Development Supervisor (TDS)
      • Mar 2008 - Aug 2011

      Responsible to develop new profitable business, grow existing customer base and drive results in the area of sales, revenue generation and cost control against PEPSI brands of products i.e Pepsi Cola, Mountain Dew, 7Up, Shani, Miranda, Everis and Aquafina water etc. by selecting, training and motivating the front line sales team Responsibilities:• Set SMART targets and deliver objectives, consistent with the company AOP and individuals KPAs. Monitor progress in weekly meetings and take corrective actions.• Execute the company trade and consumers initiatives and ensure adherence to the pricing and promotion.• Provide group training & coaching on targeted skills and desired behaviors. Assess performer capabilities through WORK WITH and ONE On ONE and provide development feedback• Maintain presence in the market to ascertain customer needs, detect market trends and competitors activities.• Assess TDM on developing and implementing sales strategies.• Handling gamut of functions like preparation and presentation of QBRs, Year End P&L, CDF and TSB ect. Show less

    • Account Development Representative (ADR)
      • Jun 2005 - Mar 2008

      Develop business by selling new products, equipment and merchandising techniques to the existing customer base and explore new potential customers in the designated territory.Participate, negotiate and drive the execution of all CDA’s with in the areaEnsure that all the targeted accounts in the territory are compliant with the Pepsi-Cola merchandising and presence standards (model store)Communicate and support the roll-out of consumer and trade activities.Measure and influence distributor’s productivity (Volume growth, out of stock, delivery, price) and develop potential wholesalers for backup.Provided Territory support by coaching and demonstrating selling techniques through joint calls with CR based on TDM directionActively participate in problem solving meetings with territory colleagues Show less

    • United Arab Emirates
    • Manufacturing
    • 300 - 400 Employee
    • Territory Coordinator (TC)
      • Apr 2003 - Mar 2005

      • Facilitate the sales team through organized leave plans and availability of relief teams • Effective area coverage, ensure that all routes are operational, POP material and maximum stock of SKUs are available on the trucks. • Successful planning of infrastructure deliveries, POP material and merchandising tools for different activities according to the colander of events. • Effective route coverage and file maintenance support. • Collection of all KPIs as per the company direction, and file maintenance support • Support TDS with daily sales reports and ensure that daily sales target are achieved, update Territory Scoreboard on weekly basis. • Active participation in problem solving process and executed plans as directed by the TDS Show less

Education

  • University of Peshawar
    Graduation, Political Science and Government
    1993 - 1995

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