Experience

Usman Institute of Technology

• Pakistan
• Higher Education
• 1 - 100 Employee

• Advisory Board Member

  • May 2019 - Present

  - Proactively develop strategies, identify opportunities to raise awareness of UIT with companies and encourage more companies to reach out to UIT to build relationships with the university. - Support the management of UIT to ensure visits by industry are planned and executed professionally. - Work with the management to establish annual goals from corporations. Actively participate in the development, implementation, monitoring and assessment of strategies to achieve goals. - Oversees corporate marketing initiatives, interacting with management of UIT. - Participate in strategic planning. - Develop, prepare and present formal proposals to corporate prospects with management of UIT. Ability to efficiently and effectively bring proposals to successful closure. - Plan events and activities to enhance the relationship with corporate industry. - Build good working relationship with regulatory bodies and other related organizations. Show less



Pakistan Malaysia Business Forum

• Public Relations and Communications Services

• Secretary General

  • Feb 2018 - Present

  - To provide a sound platform for smooth business functioning to Malaysian Businesses in Pakistan, by providing knowledge and understanding of core business challenges. - To work closely with Malaysian embassy, Consulate and Government of Pakistan to promote mutual interests. - To facilitate Foreign Direct Investment in Pakistan, by initiating multi-level dialogue (within and outside Pakistan) - Work as ambassador of Pakistan-Malaysia businesses, within and outside Pakistan. - To actively engage in community development projects in the country, especially focusing on education, environment, information technology and health. Show less



National Youth Council of Pakistan

• Public Relations and Communications Services
• 1 - 100 Employee

• Vice President

  • Mar 2017 - Present

  - Assume the duties of the President during the President's absence. - Assist the President to perform duties when needed. - Provide and manage the communication process between Council, subgroups and general members. - Work with the Youth program coordinator and the communications specialist - Attend and preside over all Youth Council meetings, including the Annual meeting - Promote all national Youth programs, be nationally visible and accessible to all youth members - Prepare an annual report with assistance from the Council Member Liaison or an Adult Advisor as of December 31, summarizing the activities of the Council. Show less



MDL Technology

• Pakistan
• IT Services and IT Consulting
• 1 - 100 Employee

• • May 2018 - Jan 2021

  My role is to align marketing technology with business goals, serve as a liaison to IT, and evaluate and choose technology providers.Responsibilities:- Discover trends, actionable insights, and optimization opportunities within existing marketing campaigns- Establish the company’s technical vision and ensure alignment with business objectives and revenue goals- Lead strategic planning to achieve business goals by identifying and prioritizing development initiatives and setting timetables for the evaluation, development, and deployment of services and products- Communicate progress and remove roadblocks with stakeholders and partner with the Executive team- Automate account management and reporting processes- Analyze marketing metrics to identify cause and effect relationships- Identify new marketing opportunities & advertising tactics/strategies- Analyze various expenditures and marketing initiatives to identify opportunities for profit maximization- Perform predictive analysis of existing customer data to identify valuable customer segments- Generate reports that analyze marketing campaigns, competition, and customers- Above all, deliver strong and compelling market-leading products that drive growth in users and bookings Show less

• • Sep 2013 - May 2018

  Responsible for overseeing marketing initiatives within an organization. Works to develop areas such as sales management, product development, distribution channel management, marketing communications, including advertising and promotions, pricing, market research, and customer service.PRIMARY RESPONSIBILITIES:• Facilitate growth, sales, and marketing strategies at an organization.• Increase revenue generation.• Reduce costs.• Perform risk mitigation.• Prepare overall marketing strategy.• Develop programs with quantifiable objectives to measure results.• Implement and manage marketing budget.• Leverage data and analytics to drive insights.• Modify or redirect business intelligence strategy.• Oversee and direct the efforts of the marketing team.• Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue retention and growth.• Oversee the development of new products.• Create product roadmap.• Develop and measure key metrics around the business including user acquisition, conversion rates, engagement rates, satisfaction and renewal rates. Show less

• • Aug 2010 - Sep 2013

  • Direct and coordinate company sales and marketing functions.• Direct and oversee the company marketing function to identify and develop newcustomers for products and services.• Research and develop strategies and plans which identify marketing opportunities,direct marketing, and new project development.• Develop and manage sales and marketing budgets, and oversee the developmentand management of internal operating budgets.• Plan and coordinate public affairs, and communications efforts, to include publicrelations and community outreach.• Participate in the development of new project proposals.• Supervise the planning and development of company marketing andcommunications materials.• Represent the company at various community and/or business meetings to promotethe company.• Supervise the preparation, issuance, and delivery of sales materials, exhibits, andpromotion programs.• Promote positive relations with partners, vendors, and distributors.• Recommend and administer policies and procedures to enhance operations.• Establish and implement short- and long-range departmental goals, objectives,policies, and operating procedures.• Serve on planning and policy-making committees. Show less

• • Dec 2008 - Aug 2010

  Manage the movement of products/equipment/materials in and/or out of the countryin accordance with organizational policy and procedure, and to comply with relevantlocal, country and international law and process.• Maintain and share with colleagues as appropriate, personal knowledge of all relevantimport/export law and procedures; tariffs and duties; licenses and restrictions.• Communicate with export and import and related authorities, and customers andsuppliers, in all relevant territories and countries, as necessary to ensure efficient,positive and lawful relations, support and activities.• Business planning, Marketing and advertising and promotion planning• Sales organization planning and development• Use personal judgment and initiative to develop effective and constructive solutions tochallenges and obstacles in import/export activity and procedures.• Monitor, record, analyze and report on activities, trends, results and recommendationsrelating to import/export activities. Show less

• • Jul 2006 - Dec 2008

  To generate quality leads that result in sales• Develop and execute sales/marketing proposals• Make presentations to clients and close sales• Build good relationships with potential and existing clients• Work with team to achieve sales performance targets• Oversee projects to completion



FIX Group

• Pakistan
• Information Technology & Services

• Director

  • Apr 2017 - Dec 2020

  RESPONSIBILITIES: - Oversee all technology operations (e.g. network security) and evaluate them according to established goals - Devise and establish IT policies and systems to support the implementation of strategies set by upper management - Analyze the business requirements of all departments to determine their technology needs - Purchase efficient and cost effective technological equipment and software - Inspect the use of technological equipment and software to ensure functionality and efficiency - Identify the need for upgrades, configurations or new systems and report to upper management - Coordinate IT managers and supervise computer scientists, technicians and other professionals to provide guidance - Control budget and report on expenditure - Assist in building relationships with vendors and creating cost-efficient contracts Show less