Experience

GruffyGoat

• United States
• Design Services
• 1 - 100 Employee

• Director of Content + Strategy

  • Mar 2021 - Present

  The more and more websites we built at GruffyGoat, the more we realized how burdensome it was for our clients to be solely responsible for collecting and presenting their content. It consistently was a huge bottleneck in our process but we had no system (or bandwidth) on the project management or design team to help. As I was managing accounts and learning about our clients, my years of marketing experience seemed to click in and many of our planning calls would become brainstorming sessions. I would see opportunities where I could help a client by creating a new sitemap, developing a homepage content outline, or talk through the user flow. However, as Director of Accounts, managing an average 25-30 projects at a time, I did not have the time to move on those ideas. When we grew our accounts team, a natural progression of my skillset was to create a new role focused on content. We came up with Content + Strategy all on our own, not realizing there was a world of content strategy out there already in existence. It. is a world of strategy, UX design, information architecture, etc. that I have loved diving into, challenging my natural strengths, and growing my role within our company. Today, my meetings get to focus on strategizing with our clients, brainstorming, walking through their website experience, all with the eye on the ultimate prize - a new website. I'm a bit of a utility player. Having been in so many roles in my past, as well as at GruffyGoat, I fill in where needed and can approach each of our projects with an understanding of each part of the project. Every client comes to us with a different level of understanding and education in marketing and website building so I meet them where they are at. Sometimes we start with the "ABCs" and other times we immediately dig into an existing website strategy. My actual job changes depending on what our clients' needs are and where I can fill in the gaps.

• Director Of Accounts

  • Nov 2017 - Mar 2021

  Do you need a website? Do you want to work with a team of people who care about their job, strive to be the best, and produce amazing work for their clients? Work with us.As GruffyGoat's Director of Accounts, I worked with clients and managed projects from around the world. Double checking time zones is [still] a normal activity when scheduling meetings. We build awesome and affordable websites and my job was to make sure that every project we worked on is moving forward and that our clients are ultimately satisfied with the experience. Not only do I want our clients to be satisfied but also our widespread team.As a small and growing start-up, we needed to make sure we had processes and systems in place to help manage our projects and workflow. We also needed to begin focusing on outbound communication with our team and our clients. Enter me. Alongside managing our projects and communication, I would make sure that we have systems in place to keep things running smoothly and consistently. As Director of Accounts, I helped grow and train the accounts team bringing on two new account managers. They were so great at their jobs it allowed me to transition to a new role more strategic and creative, Director of Content + Strategy. If you need help with your website, contact us! www.gruffygoat.com



Brickyard Innovation Lab

• Greenville, South Carolina Area

• Executive Director

  • Aug 2017 - Dec 2018

  In 2019, I moved into a board position with the Brickyard. My goal in 2018 had been to, literally, build the space, get programming started, and start creating a wide community for our members. We created the Brickyard as a way to build an entrepreneur support community in Greenville. Our goal was to build a community that provided entrepreneurs access to what they need here, in Greenville, SC. We did this in many ways: coworking space for entrepreneurs and small teams so that they are surrounded by community, educational events and programming, and mentors. We first connected people to others and also provided resources and programming such as Founder's Insitute and the Greenville Chamber's Minority Business Accelerator. We hosted programming like these in our space and also provided coworking space for small business owners who want to be around like-minded people. We dah regular co-working opportunities, as well as, public and private events for our sponsors and members.



theideagroup

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Doing

  • Sep 2012 - Dec 2017

  What started as a partnership of thinking and doing became a journey of knowledge and growth, as well as, a way to connect and build relationships in our Greenville community. I am so fortunate to have been able to work with a creative, challenging, and supportive group of people over the last several years. This learning experience has built a stronger than I ever imagined foundation that is leading me to an exciting professional future. theideagroup merged with our partner company, PECULIAR in 2017. Under PECULIAR, they continue to provide stellar customer service and outstanding creative from print to video and everything in between. A full-service marketing agency with a unique focus on strategy and a holistic approach, we partnered directly with our clients to help them meet and exceed their marketing goals and drive ROI. From strategy to concept creation, design and delivery we are a one-stop shop for your marketing needs. Our goal was to Organize, Refine, Design, and Distribute. - Traditional & Digital Media - Social Media Management & Implementation - Website Design - Content Creation - Design & Distribution ACHIEVEMENTS ‣ Marketing partner on record for Greenville Chamber of Commerce’s Diversity & Inclusion Initiative ‣ September 3, 2013 Minority Business Spotlight for NETNight CAPACITY event ‣ Selected to be a member of the CAPACITY MBA Program with Greenville Chamber in 2013 ‣ 2013 Minority Business of the Year ‣ May 2015 Small Business of the Year ‣ Merged with PECULIAR December 2017 in efforts to provide better and stronger service & creative



BI-LO

• Retail Groceries
• 700 & Above Employee

• Digital Marketing Coordinator

  • Oct 2011 - Aug 2012

  --Web content management and digital marketing coordination. --Coordinate with internal category teams and vendors to develop and manage all content, consisting of but not limited to imagery, promotional messaging, brand management, etc. --Management of all projects involving company website. --Web strategy and coordination with email and social media marketing. --Web content management and digital marketing coordination. --Coordinate with internal category teams and vendors to develop and manage all content, consisting of but not limited to imagery, promotional messaging, brand management, etc. --Management of all projects involving company website. --Web strategy and coordination with email and social media marketing.



Metromix

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Freelance photographer

  • Jan 2010 - Jan 2012

  -Responsible for attending events in the Upstate and documenting people in attendance and activities. -Photo editing and submitting. -Responsible for attending events in the Upstate and documenting people in attendance and activities. -Photo editing and submitting.



JC Rose & Associates

• Field Services & Sales Representative

  • Jun 2008 - Oct 2011

  --Account/Project Manager --Services and Event coordinator for an exhibit house: full production exhibit builder. --Manage client relations, logistics and supervise labor of trade show booths and display installations. --Amateur graphic design: design and produce graphics for trade show displays and permanent installations. --Completed sales and product training for Octanorm and ExpoDisplays; attend 2-3 monthly sales seminars. --Internal marketing responsibilities: quarterly newsletters, print ads, product catalogues and portfolios. --Maintain and update website and online portfolio through CMS programming. --Assist in market and industry research to advance marketing strategy and define target markets. --Work in Microsoft Office (i.e. Excel, Powerpoint, Publisher) and Adobe programs (i.e. Photoshop, Illustrator). --As of Feb. 2010 brought on 8 new clients, supervise 15 existing accounts. --As of Feb. 2010, have approximately $70,000 in sales; in constant pursuit of new projects and clientele.



Examiner.com

• United States
• Online Media
• 500 - 600 Employee

• Columbia Budget Travel Writer

  • Feb 2009 - Mar 2010

  http://www.examiner.com/x-5469-Columbia-Budget-Travel-Examiner http://www.examiner.com/x-5469-Columbia-Budget-Travel-Examiner



Furman University Marketing and Public Relations

• Assistant Graphic Designer, Amateur Photographer

  • Jan 2007 - May 2008

  Work in Adobe Photoshop, InDesign and Illustrator to produce marketing print materials.A student worker for Furman's Marketing Department. Assisted with graphic design projects, expanding skills in Adobe Creative Suite. Provided on and around campus photography.

• Marketing Assistant

  • Jan 2007 - May 2008

  Assistant graphic designer, campus stock photography



Lamar Dodd School of Art

• Photography professor's assistant

  • Aug 2007 - Dec 2007

  Keep darkroom in order, clean, mix chemistry. Log library hours. Keep darkroom in order, clean, mix chemistry. Log library hours.



Union County Public Schools AIG Department

• Office Assistant

  • May 2007 - Dec 2007

  Implemented electronic filing system and basic standards for office organization. Implemented electronic filing system and basic standards for office organization.



The Beaded Frog

• Designer, Customer Service

  • Sep 2005 - May 2007

  A unique, privately owned bead store where customers have original jewelry designs created. --Greet customers, explain and direct procedure. --Design or aid in designing original pieces and complete technical aspects (i.e. clasps, wire wrapping). --Organized inventory and spatial design of store. --Host children's birthdays, adult parties, and classes. A unique, privately owned bead store where customers have original jewelry designs created. --Greet customers, explain and direct procedure. --Design or aid in designing original pieces and complete technical aspects (i.e. clasps, wire wrapping). --Organized inventory and spatial design of store. --Host children's birthdays, adult parties, and classes.



Furman University

• United States
• Higher Education
• 700 & Above Employee

• Resident Assistant

  • Sep 2005 - Jun 2006

  --Enforced housing regulations. Planned social, educational, and community service activities. --Enforced housing regulations. Planned social, educational, and community service activities.