Sydney Mack
Marketing Automation Coordinator at Audiobooks.com- Claim this Profile
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Topline Score
Bio
Alicia House
Sydney is an incredible person to work with. Over the course of our undergraduate careers, I have gotten to know her both personally and professionally. Her ability to take the lead on a variety of projects and groups of people, is unlike anything I have seen before. The way she plans events in an organized and efficient manner is incredibly beneficial to the work place and her colleagues. Her presence commands a room and she is extremely well spoken. She has never cracked under pressure - instead, she completes all tasks assigned to her in a calm and collected manner. Overall, Sydney would be a great asset to any team and I would recommend her to any future endeavor she wishes to pursue.
LinkedIn User
I highly recommend Sydney Mack as a candidate for employment. As McMaster University's Manager, Energy Management and Sustainability, I supervised Sydney during her employment in the 2015-16 period. Her achievements included: - developing McMaster University's 2015 Annual Sustainability Report - researching and delivering innovative community based social initiatives to support McMaster's Energy Management and Sustainability leadership - McMaster Energy Management and Sustainability program's social media and communications outreach enhancement - Supporting outreach events and displays such as developing McMaster Sustainability Water bottle giveaways Sydney consistently exceeded performance expectations through her intelligence, ability to learn / work independently, persistence, team work and punctuality. Given the circumstances, I would re-hire her.
Alicia House
Sydney is an incredible person to work with. Over the course of our undergraduate careers, I have gotten to know her both personally and professionally. Her ability to take the lead on a variety of projects and groups of people, is unlike anything I have seen before. The way she plans events in an organized and efficient manner is incredibly beneficial to the work place and her colleagues. Her presence commands a room and she is extremely well spoken. She has never cracked under pressure - instead, she completes all tasks assigned to her in a calm and collected manner. Overall, Sydney would be a great asset to any team and I would recommend her to any future endeavor she wishes to pursue.
LinkedIn User
I highly recommend Sydney Mack as a candidate for employment. As McMaster University's Manager, Energy Management and Sustainability, I supervised Sydney during her employment in the 2015-16 period. Her achievements included: - developing McMaster University's 2015 Annual Sustainability Report - researching and delivering innovative community based social initiatives to support McMaster's Energy Management and Sustainability leadership - McMaster Energy Management and Sustainability program's social media and communications outreach enhancement - Supporting outreach events and displays such as developing McMaster Sustainability Water bottle giveaways Sydney consistently exceeded performance expectations through her intelligence, ability to learn / work independently, persistence, team work and punctuality. Given the circumstances, I would re-hire her.
Alicia House
Sydney is an incredible person to work with. Over the course of our undergraduate careers, I have gotten to know her both personally and professionally. Her ability to take the lead on a variety of projects and groups of people, is unlike anything I have seen before. The way she plans events in an organized and efficient manner is incredibly beneficial to the work place and her colleagues. Her presence commands a room and she is extremely well spoken. She has never cracked under pressure - instead, she completes all tasks assigned to her in a calm and collected manner. Overall, Sydney would be a great asset to any team and I would recommend her to any future endeavor she wishes to pursue.
LinkedIn User
I highly recommend Sydney Mack as a candidate for employment. As McMaster University's Manager, Energy Management and Sustainability, I supervised Sydney during her employment in the 2015-16 period. Her achievements included: - developing McMaster University's 2015 Annual Sustainability Report - researching and delivering innovative community based social initiatives to support McMaster's Energy Management and Sustainability leadership - McMaster Energy Management and Sustainability program's social media and communications outreach enhancement - Supporting outreach events and displays such as developing McMaster Sustainability Water bottle giveaways Sydney consistently exceeded performance expectations through her intelligence, ability to learn / work independently, persistence, team work and punctuality. Given the circumstances, I would re-hire her.
Alicia House
Sydney is an incredible person to work with. Over the course of our undergraduate careers, I have gotten to know her both personally and professionally. Her ability to take the lead on a variety of projects and groups of people, is unlike anything I have seen before. The way she plans events in an organized and efficient manner is incredibly beneficial to the work place and her colleagues. Her presence commands a room and she is extremely well spoken. She has never cracked under pressure - instead, she completes all tasks assigned to her in a calm and collected manner. Overall, Sydney would be a great asset to any team and I would recommend her to any future endeavor she wishes to pursue.
LinkedIn User
I highly recommend Sydney Mack as a candidate for employment. As McMaster University's Manager, Energy Management and Sustainability, I supervised Sydney during her employment in the 2015-16 period. Her achievements included: - developing McMaster University's 2015 Annual Sustainability Report - researching and delivering innovative community based social initiatives to support McMaster's Energy Management and Sustainability leadership - McMaster Energy Management and Sustainability program's social media and communications outreach enhancement - Supporting outreach events and displays such as developing McMaster Sustainability Water bottle giveaways Sydney consistently exceeded performance expectations through her intelligence, ability to learn / work independently, persistence, team work and punctuality. Given the circumstances, I would re-hire her.
Experience
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Audiobooks.com
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Canada
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Consumer Services
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1 - 100 Employee
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Marketing Automation Coordinator
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Apr 2022 - Present
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Book Depot
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Canada
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Wholesale
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100 - 200 Employee
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Brand Manager
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Jun 2019 - Apr 2022
• Built and executed annual marketing plans to meet the growth objectives of retail brands Book Outlet and Kidsbooks.com.• Measured and reported on the performance of all marketing campaigns.• Collaborated with internal teams, such as IT, Sales and Operations to ensure the successful implementation and execution of all marketing initiatives and promotions.• Collaborated with a third-party agency to drive traffic from Google and Social Media Channels.• Reviewed all brand initiatives and creatives to ensure they were in adherence to brand guidelines.• Lead and managed two direct reports, including coaching and performance evaluations.• Maintained marketing budget for Book Outlet and Kidsbooks.com. • Managed email marketing for Kidsbooks.com – including building and scheduling weekly campaigns through Salesforce Marketing Cloud, reporting on a month basis, running a/b tests and setting up nurture campaigns through Journey Builder.
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eCommerce Marketing Coordinator
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Jun 2017 - Jun 2019
- Managed email marketing for Book Outlet and Book Outlet Store. - Built email campaigns and designed creative for all sends. - Monitored campaigns and delivery performance on a weekly basis. - Segmented email lists and developed systems for nurture campaigns to various audiences (i.e. Journey Builder, Triggered sends). - Managed subscriber database to grow the email list and improve consumer engagement.- Created social and web graphics on a weekly basis.- Analyzed email and web data to continually improve performance and drive new strategies.- Utilized Google Optimize to run a/b tests on the website. - Developed and executed sales and promotions. - Collaborated with other departments and third-party companies on an ongoing basis.
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McMaster University
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Canada
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Higher Education
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700 & Above Employee
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Web Design and Social Media Ambassador
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Sep 2016 - Apr 2017
- Worked under the supervision of McMaster's, Dr. Andrea Zeffiro.- Assisted in the collection, inputting and editing of information onto websites [thefourchettes.net] and social media presence [@thefourchettes]. - Implemented and utilized Google Analytics to improve website traffic.- Assisted project researchers with editing creative, short-form videos and podcasts.- Managed multiple editing projects while working under tight deadlines.- Attended planning or project-specific meetings as required.
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Sustainability Marketing Assistant
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May 2015 - Sep 2016
- Designed print and digital media to promote sustainability (i.e. posters, videography, photography)- Organized, promoted and facilitated campus events (i.e. Bike to Work Day, Sustainability Day, IT Recycling Collection)- Managed Social Media and tripled followers and awareness by 100%. (Twitter: @MacEMSD, Facebook: EMSD)- Managed Sustainability Website: http://www.mcmaster.ca/sustainability/- Administrative work such as creating spreadsheets, PowerPoints and ordering giveaways.- Wrote and designed McMaster's 2015 Sustainability Report as well as assisted with the writing of Energy Management and Sustainability's Strategic Plan.- Oversaw campus LED displays and continuously updated them with promotional graphics.
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Recreation Leader
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Jun 2014 - Aug 2014
- Assumed supervisor role when supervisor was not present to alleviate chaos.- Filed children’s confidential information in addition to creating a medical information sheet for the staff. - Planned and facilitated the daily routine (Camp Introduction, Craft Time, All Camp Game, Swimming, Camp Closing) to ensure structure was maintained. - Assumed supervisor role when supervisor was not present to alleviate chaos.- Filed children’s confidential information in addition to creating a medical information sheet for the staff. - Planned and facilitated the daily routine (Camp Introduction, Craft Time, All Camp Game, Swimming, Camp Closing) to ensure structure was maintained.
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Recreation Counsellor
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Jun 2012 - Aug 2013
- Scheduled, implemented and supervised a variety of camp games, field trips (i.e. Museum, Zoo, Pool), crafts and activities to provide entertainment and ensure safety of a group of 20 children.- Awarded Staff Member of the Week twice over the course of two summers.- Administered Conflict resolution and first aid to deescalate children and maintain safety. - Scheduled, implemented and supervised a variety of camp games, field trips (i.e. Museum, Zoo, Pool), crafts and activities to provide entertainment and ensure safety of a group of 20 children.- Awarded Staff Member of the Week twice over the course of two summers.- Administered Conflict resolution and first aid to deescalate children and maintain safety.
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Education
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2016 - 2017
McMaster University Centre for Continuing Education
Marketing Diploma, Business/Commerce, General -
2013 - 2017
McMaster University
Humanities, Honours Communications
Community
