Sydney Gelb
Brand Strategist at Matchfire- Claim this Profile
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Topline Score
Bio
Cassandra Sprys
Sydney is a talented designer with a great ability to create unique messaging that resonates highly with the customer. Her work is quick and efficient but far from rushed, she's a fantastic multitasker, and she has the ability to work on a variety of different kinds of projects. She was an amazing addition to the team and I would gladly work with her again in the future.
Cassandra Sprys
Sydney is a talented designer with a great ability to create unique messaging that resonates highly with the customer. Her work is quick and efficient but far from rushed, she's a fantastic multitasker, and she has the ability to work on a variety of different kinds of projects. She was an amazing addition to the team and I would gladly work with her again in the future.
Cassandra Sprys
Sydney is a talented designer with a great ability to create unique messaging that resonates highly with the customer. Her work is quick and efficient but far from rushed, she's a fantastic multitasker, and she has the ability to work on a variety of different kinds of projects. She was an amazing addition to the team and I would gladly work with her again in the future.
Cassandra Sprys
Sydney is a talented designer with a great ability to create unique messaging that resonates highly with the customer. Her work is quick and efficient but far from rushed, she's a fantastic multitasker, and she has the ability to work on a variety of different kinds of projects. She was an amazing addition to the team and I would gladly work with her again in the future.
Experience
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Matchfire
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United States
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Advertising Services
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1 - 100 Employee
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Brand Strategist
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May 2023 - Present
- Analyze research, data, and trends- Identify insights, challenges, and opportunities- Develop brand architecture, positioning, and strategy- Write compelling brand stories and campaign messaging- Map out how digital assets will be optimized to meet business objectives- Evaluate and implement improvements on strategy- Oversee content planning for digital marketing tactics- Research products and services to identify new opportunities for both client and internal teams- Establish and build relationships with new and existing clients- Work alongside the account and creative teams to bridge the gap between intake and design- Brief and collaborate with the creative team- Lead ideation and brainstorming sessions- Establish best practices in digital marketing- Stay up-to-date with digital technologies developments and marketing trends Show less
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Marketing Design Strategist
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Jan 2022 - Present
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Visual Designer
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May 2019 - Present
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Rolling Greens
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United States
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Retail
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1 - 100 Employee
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Marketing & Brand Manager
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Oct 2018 - Mar 2019
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Build with Ferguson
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United States
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Retail
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500 - 600 Employee
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Visual Designer
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Oct 2016 - Feb 2019
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Education
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2015 - 2017
California State University-Chico
Bachelor of Arts - BA, Communication Design | Graphic Design -
2013 - 2015
Santa Barbara City College
Associate of Arts for Transfer, Art Studio
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