Experience

Form Technologies

• United States
• Manufacturing
• 1 - 100 Employee

• Website & SEO Specialist

  • Nov 2022 - Present



Red Ventures

• United States
• Technology, Information and Internet
• 700 & Above Employee

• SEO Associate - Bankrate Credit Cards

  • Mar 2022 - Oct 2022

  Red Ventures is the largest digital media company in the US, owning 30 brands including Bankrate, The Points Guy, CNET, and Healthline. The fortune 500 company is valued at $10+ billion and brings in 750+ million visits a month. Bankrate is a $1+ billion consumer financial services brand, with 80% of the credit card revenue being driven by organic rankings. • Improved organic rankings for the Bankrate Rewards Credit Card landing page from position 7 to position 2-3 across 13 target keywords between May and September, driving revenue up +129% per week. • Conduct weekly deep dives for 2 category pages by executing a content gap analysis, backlink gap analysis, internal linking audit, and anchor text audit to identify opportunity areas, provide visibility to the SEO team, and immediately take action. • Present full-funnel metrics for 13 category pages in the cross-vertical, bi-weekly meeting of 120+ people, including senior leadership. Presentation connects KPIs such as share of voice and organic rankings to sessions and revenue, calling out performance drivers that shape upcoming initiatives. • Built a year-long content calendar with 500+ content refresh opportunities using data-pulling tools such as Screaming Frog, Botify, A Hrefs, and SQL to quantify potential traffic gains once updates are pushed live. Each spec sheet includes suggestions for improving HTML structure, filling content gaps, and internal linking suggestions. Collaborated with the editorial and content marketing teams to execute on a weekly level and track performance on a monthly level. • Pushed 35+ “Next in the series” live, an on-page user-experience feature designed to meet the user where they are in their credit card journey. These series condense 300+ editorial pieces into simplified journeys, outlining next steps in the card-decision process. In addition to benefitting users, this functionality improves the hub and spoke linking model and drives increased sessions to these pages.



SEG Systems

• United States
• Manufacturing
• 1 - 100 Employee

• Digital Marketing Specialist

  • May 2021 - Mar 2022

  SEG Systems is an industry-leading retail display and trade show exhibit manufacturer for 1000+ nationally recognized brands such as Victoria’s Secret, Arc’teryx, Converse, and Atlanta Falcons. All services are in-house: design, engineering, manufacturing, and marketing. • Developed innovative social media and email marketing campaigns and tracked KPIs based on device type (social posts: impressions, reactions, shares, and engagement rate; emails: sends, opens, and clicks) to inform decisions with future content. • Wrote and published 11 evergreen blogs to highlight scale of projects and stimulate ideas for users. Blogs included project spotlights (US Foods Trade Show Booth), insights into specific capabilities (Behind the Design- Metal Fabrication), and product suggestions (How to Integrate Millwork). • Managed the company's first digital marketing intern. Communicated by teaching industry trends and digital marketing best-practices, then assigning tasks to apply learnings. • Planned bi-weekly employee events for 50+ people by organizing catering services, activities, and decorations along with set-up, photography and videography of the event, and take-down. • Performed website optimizations using the Yoast SEO WordPress plugin to help the site perform better, enhance readability, and improve user experience.



Coalmarch by WorkWave

• United States
• Advertising Services
• 1 - 100 Employee

• SEO Intern

  • Jan 2021 - May 2021

  • Boosted local brand recognition and searchability by crafting detailed local citations and Google My Business profiles. Also, added local schemas to the website to gain backlinks from local businesses and websites. • Conducted SERP analyses by identifying traffic-driving keywords and gauging opportunities for ranking improvements and inclusion in SERP elements (ex: “people also ask” feature). • Utilized Google Analytics to better understand the target audience such as user demographics and intent. Used these findings to test CTA and product placements on the page, comparing click through rate and conversion rate before and after tests. Coalmarch is a digital marketing agency for pest control and lawn care businesses, specializing in website development, search engine optimization, social media, and reviews.



Koroberi, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Social Media and Public Relations Intern

  • Aug 2020 - Jan 2021

  • Managed editorial pitching calendars and media distribution lists, communicating with 30+ national supply chain publication sites such as MHI, Supply chain 247, Modern Materials Handling, and Material handling 247. • Conducted research on competitors' social media strategy and publication techniques and generated monthly competitor analysis reports based on my findings, providing suggestions to improve our approach. • Designed and scheduled all social media posts for 3 clients using Sprout Social, prioritizing based on seasonality and product relevancy. • Compiled monthly reports on editorial placements' exposure and engagement using Meltwater media monitoring. Koroberi is a B2B Digital Marketing Agency that services world-renowned forklift brands including Yale, Hyster, and MHS. The company fully-manages the brands’ websites, social media accounts, and trade publications.



Alpha Phi International Fraternity

• United States
• Non-profit Organization Management
• 700 & Above Employee

• Director of Recruitment Programming

  • Oct 2019 - Oct 2020

  • Implemented marketing strategies to build the Alpha Phi brand reputation and expand recruitment efforts. For example, crafted social media posts (graphics and videos) that each member posted on their personal accounts, every day for 7 days. This form of social media outreach broadened the audience of girls rushing and drove chapter recognition. • Collaborated with the Chapter President along with the entire recruitment committee to brainstorm new ways to approach our target audience. • Implemented marketing strategies to build the Alpha Phi brand reputation and expand recruitment efforts. For example, crafted social media posts (graphics and videos) that each member posted on their personal accounts, every day for 7 days. This form of social media outreach broadened the audience of girls rushing and drove chapter recognition. • Collaborated with the Chapter President along with the entire recruitment committee to brainstorm new ways to approach our target audience.



Ark Mobile, Inc.

• United States
• Veterinary Services

• Digital Marketing Intern

  • Apr 2020 - Aug 2020

  • Designed and pitched Instagram campaigns to senior leadership to encourage our followers to interact with our brand. For example, Takeover Tuesday was an original idea that offered pet owners the opportunity to submit a "day-in-the-life" as a pet parent and how the Ark Mobile app made their day easier. • Launched the company's first Instagram Live as the lead social media content creator for Instagram, Facebook and Twitter. • Established and maintained the monthly social media posting calendar to improve posting efficiency. This included a backlog of upcoming content, built out 2 weeks in advance. • Initiated a weekly analytic report via Google Docs and Google Sheets for Instagram, Twitter, and Facebook including user engagement, accounts reached, and profile views. • Directed email campaigns through Mail Chimp to broaden brand awareness and survey promotion through Survey Monkey to motivate customers to provide feedback.



UNC Student Government Executive Branch

• Higher Education
• 1 - 100 Employee

• Creative Specialist

  • Sep 2019 - Jun 2020

  • Created digital content of graphics and videos for the UNC Executive branch of 200+ members; these were posted on social media and were viewed by thousands of students outside of Student Government. • Collaborated with communication strategists to ensure each publicity request was reflective of their ideas and executed efficiently. • Awarded UNC Executive branch member of the month in November, 2020. • Created digital content of graphics and videos for the UNC Executive branch of 200+ members; these were posted on social media and were viewed by thousands of students outside of Student Government. • Collaborated with communication strategists to ensure each publicity request was reflective of their ideas and executed efficiently. • Awarded UNC Executive branch member of the month in November, 2020.



Southern Electrical Contractors of Charlotte Incorporated

• Charlotte, North Carolina

• Public Relations Specialist

  • May 2016 - Aug 2018

  • Scheduled the owners' daily site visits, quote deadlines, and crucial executive meetings to ensure the company was working efficiently and timely. • Logged detailed notes on businesses expenses and product inventory for the entire company via Adobe Spreadsheets. • Communicated with 100+ clients (distribution warehouses, shopping complexes) and suppliers (City Electric Supply, Anixter) via phone calls, emails, and faxes. • Scheduled the owners' daily site visits, quote deadlines, and crucial executive meetings to ensure the company was working efficiently and timely. • Logged detailed notes on businesses expenses and product inventory for the entire company via Adobe Spreadsheets. • Communicated with 100+ clients (distribution warehouses, shopping complexes) and suppliers (City Electric Supply, Anixter) via phone calls, emails, and faxes.