Sydney Horvitz
Account Director at Michigan Advertising & Marketing- Claim this Profile
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Bio
Kyle Ericson
I am happy to recommend Sydney Horvitz, who served as an intern on ICF’s Corporate Marketing and Communications team in the summer of 2023. Sydney possesses strong communications and collaboration skills, outstanding enthusiasm for her work, and went above and beyond in exceeding our expectations. She is a driven self-starter, a team player, and demonstrated exceptional interpersonal skills. Sydney worked closely with our communications, web, and social media teams. She conducted and implemented SEO research and best practices. She built web pages in our CMS (Sitecore). She tracked media mentions and press placements in our project management tool Asana. She helped organize and staff an in-person Congressional visit, and she took on responsibility to draft and proofread copy for internal newsletters and social media posts. Her communications, research, and analytical skills stood out during her time with ICF. Sydney also played a key role in our reporting and analytics function and earned a certification in data visualization while at ICF. She is a quick learner whose positive attitude impressed our team. I’m happy to highly recommend Sydney and am sure she will continue to thrive in all her future endeavors.
Stephanie Sanata
I managed Sydney during her time as a Corporate Marketing Intern at ICF. Sydney demonstrates a strong desire for continuous learning and exhibits a curiosity and drive that not many possess. I appreciate her willingness to dive into any and all tasks assigned to her and her commitment to completing her tasks on time and proficiently. During her time as an intern, Sydney worked on many different tasks allowing her to showcase an understanding of many facets of marketing. She completed the Introduction to Data Studio training through Google Analytics Academy. She wrote copy for ICF's social media channels covering a wide range of business topics. Her copy was well received by our social media manager with minimal comments or edits required. Sydney also developed an interest in SEO strategy and best practices and worked alongside our SEO manager on a few keyword research tasks to improve our SEO presence. Not long into her internship, Sydney was asked to support an in-person event welcoming a congressional representative to ICF's HQ. Her dedication and support of the event was flawless and she represented marketing well. I was proud of her work and the fact that she could be trusted to handle a high profile event. Lastly, and perhaps most importantly, I commend Sydney for the pride and commitment that she puts into her work and her thorough and thoughtful questions. I could always count on her to be engaged and prepared in any meeting or call as a virtual participant or in-person . I highly recommend her for any position she seeks.
Kyle Ericson
I am happy to recommend Sydney Horvitz, who served as an intern on ICF’s Corporate Marketing and Communications team in the summer of 2023. Sydney possesses strong communications and collaboration skills, outstanding enthusiasm for her work, and went above and beyond in exceeding our expectations. She is a driven self-starter, a team player, and demonstrated exceptional interpersonal skills. Sydney worked closely with our communications, web, and social media teams. She conducted and implemented SEO research and best practices. She built web pages in our CMS (Sitecore). She tracked media mentions and press placements in our project management tool Asana. She helped organize and staff an in-person Congressional visit, and she took on responsibility to draft and proofread copy for internal newsletters and social media posts. Her communications, research, and analytical skills stood out during her time with ICF. Sydney also played a key role in our reporting and analytics function and earned a certification in data visualization while at ICF. She is a quick learner whose positive attitude impressed our team. I’m happy to highly recommend Sydney and am sure she will continue to thrive in all her future endeavors.
Stephanie Sanata
I managed Sydney during her time as a Corporate Marketing Intern at ICF. Sydney demonstrates a strong desire for continuous learning and exhibits a curiosity and drive that not many possess. I appreciate her willingness to dive into any and all tasks assigned to her and her commitment to completing her tasks on time and proficiently. During her time as an intern, Sydney worked on many different tasks allowing her to showcase an understanding of many facets of marketing. She completed the Introduction to Data Studio training through Google Analytics Academy. She wrote copy for ICF's social media channels covering a wide range of business topics. Her copy was well received by our social media manager with minimal comments or edits required. Sydney also developed an interest in SEO strategy and best practices and worked alongside our SEO manager on a few keyword research tasks to improve our SEO presence. Not long into her internship, Sydney was asked to support an in-person event welcoming a congressional representative to ICF's HQ. Her dedication and support of the event was flawless and she represented marketing well. I was proud of her work and the fact that she could be trusted to handle a high profile event. Lastly, and perhaps most importantly, I commend Sydney for the pride and commitment that she puts into her work and her thorough and thoughtful questions. I could always count on her to be engaged and prepared in any meeting or call as a virtual participant or in-person . I highly recommend her for any position she seeks.
Kyle Ericson
I am happy to recommend Sydney Horvitz, who served as an intern on ICF’s Corporate Marketing and Communications team in the summer of 2023. Sydney possesses strong communications and collaboration skills, outstanding enthusiasm for her work, and went above and beyond in exceeding our expectations. She is a driven self-starter, a team player, and demonstrated exceptional interpersonal skills. Sydney worked closely with our communications, web, and social media teams. She conducted and implemented SEO research and best practices. She built web pages in our CMS (Sitecore). She tracked media mentions and press placements in our project management tool Asana. She helped organize and staff an in-person Congressional visit, and she took on responsibility to draft and proofread copy for internal newsletters and social media posts. Her communications, research, and analytical skills stood out during her time with ICF. Sydney also played a key role in our reporting and analytics function and earned a certification in data visualization while at ICF. She is a quick learner whose positive attitude impressed our team. I’m happy to highly recommend Sydney and am sure she will continue to thrive in all her future endeavors.
Stephanie Sanata
I managed Sydney during her time as a Corporate Marketing Intern at ICF. Sydney demonstrates a strong desire for continuous learning and exhibits a curiosity and drive that not many possess. I appreciate her willingness to dive into any and all tasks assigned to her and her commitment to completing her tasks on time and proficiently. During her time as an intern, Sydney worked on many different tasks allowing her to showcase an understanding of many facets of marketing. She completed the Introduction to Data Studio training through Google Analytics Academy. She wrote copy for ICF's social media channels covering a wide range of business topics. Her copy was well received by our social media manager with minimal comments or edits required. Sydney also developed an interest in SEO strategy and best practices and worked alongside our SEO manager on a few keyword research tasks to improve our SEO presence. Not long into her internship, Sydney was asked to support an in-person event welcoming a congressional representative to ICF's HQ. Her dedication and support of the event was flawless and she represented marketing well. I was proud of her work and the fact that she could be trusted to handle a high profile event. Lastly, and perhaps most importantly, I commend Sydney for the pride and commitment that she puts into her work and her thorough and thoughtful questions. I could always count on her to be engaged and prepared in any meeting or call as a virtual participant or in-person . I highly recommend her for any position she seeks.
Kyle Ericson
I am happy to recommend Sydney Horvitz, who served as an intern on ICF’s Corporate Marketing and Communications team in the summer of 2023. Sydney possesses strong communications and collaboration skills, outstanding enthusiasm for her work, and went above and beyond in exceeding our expectations. She is a driven self-starter, a team player, and demonstrated exceptional interpersonal skills. Sydney worked closely with our communications, web, and social media teams. She conducted and implemented SEO research and best practices. She built web pages in our CMS (Sitecore). She tracked media mentions and press placements in our project management tool Asana. She helped organize and staff an in-person Congressional visit, and she took on responsibility to draft and proofread copy for internal newsletters and social media posts. Her communications, research, and analytical skills stood out during her time with ICF. Sydney also played a key role in our reporting and analytics function and earned a certification in data visualization while at ICF. She is a quick learner whose positive attitude impressed our team. I’m happy to highly recommend Sydney and am sure she will continue to thrive in all her future endeavors.
Stephanie Sanata
I managed Sydney during her time as a Corporate Marketing Intern at ICF. Sydney demonstrates a strong desire for continuous learning and exhibits a curiosity and drive that not many possess. I appreciate her willingness to dive into any and all tasks assigned to her and her commitment to completing her tasks on time and proficiently. During her time as an intern, Sydney worked on many different tasks allowing her to showcase an understanding of many facets of marketing. She completed the Introduction to Data Studio training through Google Analytics Academy. She wrote copy for ICF's social media channels covering a wide range of business topics. Her copy was well received by our social media manager with minimal comments or edits required. Sydney also developed an interest in SEO strategy and best practices and worked alongside our SEO manager on a few keyword research tasks to improve our SEO presence. Not long into her internship, Sydney was asked to support an in-person event welcoming a congressional representative to ICF's HQ. Her dedication and support of the event was flawless and she represented marketing well. I was proud of her work and the fact that she could be trusted to handle a high profile event. Lastly, and perhaps most importantly, I commend Sydney for the pride and commitment that she puts into her work and her thorough and thoughtful questions. I could always count on her to be engaged and prepared in any meeting or call as a virtual participant or in-person . I highly recommend her for any position she seeks.
Credentials
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Google Analytics for Beginners
Google Analytics by LiontechJul, 2023- Nov, 2024 -
Introduction to Data Studio
Google Analytics by LiontechJun, 2023- Nov, 2024
Experience
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Michigan Advertising & Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Account Director
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Apr 2022 - Present
• Oversee a team of 5 students, assigning specific deliverables to each member based on individual strengths and regularly evaluating the team's work before submitting to the client • Maintain ongoing correspondence and relationships with 2 clients to set goals, develop and execute an on-campus brand awareness action plan, and provide weekly progress updates • Manage the completion of 3-4 client projects throughout each semester, ensuring all deadlines are met and client approval ratings… Show more • Oversee a team of 5 students, assigning specific deliverables to each member based on individual strengths and regularly evaluating the team's work before submitting to the client • Maintain ongoing correspondence and relationships with 2 clients to set goals, develop and execute an on-campus brand awareness action plan, and provide weekly progress updates • Manage the completion of 3-4 client projects throughout each semester, ensuring all deadlines are met and client approval ratings are near 100%, compiled into final presentation
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Market Research Team Member
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Sep 2021 - Apr 2022
• Collaborated with a team of five students to advise two separate local, small businesses to expand their reach to the students and faculty at the University • Collected market research data to implement a weekly email newsletter to entire customer database, increasing the client’s outreach to over 300 customers
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D&B Strategic Marketing
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United States
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Advertising Services
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Marketing Team Member
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Jan 2023 - Present
• Collaborate on the creation and implementation of marketing campaigns for 5+ local businesses, resulting in increased sales and brand awareness • Manage social media accounts for 3 businesses by writing copy, sourcing images, and scheduling posts, routinely monitoring performance analytics through Meta Business Suite • Designed and implemented virtual summer camp registration through Wix website, Mailchimp newsletters, and Google Forms • Collaborate on the creation and implementation of marketing campaigns for 5+ local businesses, resulting in increased sales and brand awareness • Manage social media accounts for 3 businesses by writing copy, sourcing images, and scheduling posts, routinely monitoring performance analytics through Meta Business Suite • Designed and implemented virtual summer camp registration through Wix website, Mailchimp newsletters, and Google Forms
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Program in the Environment
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United States
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Higher Education
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1 - 100 Employee
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Head of Media & Communications
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Apr 2023 - Present
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Professional Development Chair
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Apr 2022 - Aug 2023
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ICF
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United States
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Business Consulting and Services
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700 & Above Employee
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Corporate Marketing Intern
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Jun 2023 - Aug 2023
• Co-executed U.S. House of Representatives corporate visit to company headquarters, including timing and order of operations, and interactions with C-Suite executives and congressional delegation • Write social media copy for LinkedIn and assist with weekly firm-wide internal communications that reach approximately 180,000 followers and 10,000 employees world-wide • Capitalize on certifications in Google Analytics and Data Studio to build marketing department analytics dashboard… Show more • Co-executed U.S. House of Representatives corporate visit to company headquarters, including timing and order of operations, and interactions with C-Suite executives and congressional delegation • Write social media copy for LinkedIn and assist with weekly firm-wide internal communications that reach approximately 180,000 followers and 10,000 employees world-wide • Capitalize on certifications in Google Analytics and Data Studio to build marketing department analytics dashboard, complete 3-part SEO improvement project for company website, and develop Excel spreadsheet to track email KPIs Show less • Co-executed U.S. House of Representatives corporate visit to company headquarters, including timing and order of operations, and interactions with C-Suite executives and congressional delegation • Write social media copy for LinkedIn and assist with weekly firm-wide internal communications that reach approximately 180,000 followers and 10,000 employees world-wide • Capitalize on certifications in Google Analytics and Data Studio to build marketing department analytics dashboard… Show more • Co-executed U.S. House of Representatives corporate visit to company headquarters, including timing and order of operations, and interactions with C-Suite executives and congressional delegation • Write social media copy for LinkedIn and assist with weekly firm-wide internal communications that reach approximately 180,000 followers and 10,000 employees world-wide • Capitalize on certifications in Google Analytics and Data Studio to build marketing department analytics dashboard, complete 3-part SEO improvement project for company website, and develop Excel spreadsheet to track email KPIs Show less
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Phire Group
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United States
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Advertising Services
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1 - 100 Employee
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Strategist Intern
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Jun 2022 - Aug 2022
• Conceptualized marketing and advertising strategy for two Phire Group clients • Executed public survey of credit union awareness among Gen Z population to create an informed campaign targeting a previously underrepresented audience • Developed 25th anniversary campaign (logo, tagline, outreach materials, digital/out-of-home advertising, slide presentation) for local nonprofit youth organization • Conceptualized marketing and advertising strategy for two Phire Group clients • Executed public survey of credit union awareness among Gen Z population to create an informed campaign targeting a previously underrepresented audience • Developed 25th anniversary campaign (logo, tagline, outreach materials, digital/out-of-home advertising, slide presentation) for local nonprofit youth organization
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Fortessa Tableware Solutions
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United States
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Hospitality
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100 - 200 Employee
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Marketing Communications Intern
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Jun 2020 - Aug 2020
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Education
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University of Michigan
Bachelor's degree, Economics -
Winston Churchill High School
High School Diploma