Associate Director, Social Media

• Feb 2023 - Present

Digital Strategy

• Jul 2022 - Feb 2023

Oversee digital strategy for various artists on the RLM roster including the Jerry Garcia Family Estate, moe., and Bruce Hornsby. Oversee digital strategy for various artists on the RLM roster including the Jerry Garcia Family Estate, moe., and Bruce Hornsby.

Social Media & Digital Strategy Manager

• Jan 2021 - Jul 2022

Work on all sides of the company including children's music, meditation music, comedy, podcasting, video, and audio releases. Created and drove digital marketing campaigns for all audio and video releases from comics such as Whitney Cummings, Chad Daniels, Kevin Hart's LOL Records, Rosebud Baker, and more. Relaunched 800 Pound Gorilla's YouTube channel, organically growing the channel's subscribers by over 200% in less than one year while increasing channel revenue by over 700%. Run day-to-day and overall strategy on brand social media profiles on Facebook, Twitter, Instagram, TikTok, YouTube, and more. Advise all clients on social strategy surrounding releases and for both follower and engagement growth beyond releases. Show less

Marketing Project Manager / Verge Records

• Mar 2020 - Dec 2020

- Spearhead marketing efforts for artists across the Country, Americana and Outlaw genres for ONErpm artists as well as Verge Records Nashville artists Trace Adkins, Jay Allen, and Scott Stevens. - Devise streaming, digital advertising, sales and overall growth strategy. - Manage relationships with DSP, management, 3rd party digital agency partners and publicity teams. - Develop and implement holistic marketing plans for artists from developing to established or legacy acts. - Spearhead marketing efforts for artists across the Country, Americana and Outlaw genres for ONErpm artists as well as Verge Records Nashville artists Trace Adkins, Jay Allen, and Scott Stevens. - Devise streaming, digital advertising, sales and overall growth strategy. - Manage relationships with DSP, management, 3rd party digital agency partners and publicity teams. - Develop and implement holistic marketing plans for artists from developing to established or legacy acts.

Account Director

• May 2018 - Feb 2020

- Expert in managing the integrated digital strategy for a variety of brand and entertainment clients, including monetization, revenue streams, social media, content planning + publishing, live event amplification, digital advertising, email marketing, website content management, influencer identification and more.- Develop and execute long-term marketing plans in order to achieve client and agency goals.- Manage overall partner and client relationships.- Analyze social platform and owned property native insights and analytics and utilize to propel the project forward. Show less

Account Manager

• Oct 2017 - May 2018

Senior Account Coordinator

• Oct 2015 - Oct 2017

Intern

• Jan 2015 - Oct 2015

Intern

• May 2014 - Aug 2014

• Created a marketing plan for a national band to increase their sponsorship opportunities and increase their fan growth. • Researched and developed ideas for possible and existing business ventures. • Created a marketing plan for a national band to increase their sponsorship opportunities and increase their fan growth. • Researched and developed ideas for possible and existing business ventures.

Management and Publishing Intern

• May 2014 - Aug 2014

• Created social media content for Parallel’s personal, songwriter and artist accounts to further their social media outreach. • Compiled raw music sales numbers into easily understandable presentations to help management understand where their fans’ locations and buying habits. • Created social media content for Parallel’s personal, songwriter and artist accounts to further their social media outreach. • Compiled raw music sales numbers into easily understandable presentations to help management understand where their fans’ locations and buying habits.

Promotion, Media Strategy, and Partnership Marketing Intern

• May 2012 - Aug 2013

• Kept radio airplay spreadsheets up-to-date for Big Machine Records, The Valory Music Co, and Republic Nashville. • Assisted with promotional events and helped run meet-and-greets for multiple artists at various events. • Extensively researched college campuses and their media outlets in order to gain new avenues for promotions for album releases and brand partnerships. • Kept radio airplay spreadsheets up-to-date for Big Machine Records, The Valory Music Co, and Republic Nashville. • Assisted with promotional events and helped run meet-and-greets for multiple artists at various events. • Extensively researched college campuses and their media outlets in order to gain new avenues for promotions for album releases and brand partnerships.