Experience

Smart ESA

• Managing Director

  • Sep 2021 - Present

  Managing Director of startup Accelerator & Incubator Managing Director of startup Accelerator & Incubator



La French Tech

• France
• Public Policy Offices
• 1 - 100 Employee

• Board Member

  • Apr 2021 - Present



QOOT Cluster

• Lebanon
• Food and Beverage Services
• 1 - 100 Employee

• Cluster Member

  • Jun 2020 - Present



209 Lebanese Wine

• Lebanon
• Food and Beverage Services
• 1 - 100 Employee

• Managing Partner

  • Oct 2015 - Present

  Founder of the Lebanese startup, 209 Lebanese Wine, dedicated to the promotion, communication and ecommerce sales of Lebanese Wine through a digital marketing platform spreading the experience of Lebanese wine and bringing closer Lebanese Wineries, and wine lovers. -360 degree Company management from human, legal, finanacial, operational, administrative and marketing.- Set up of the startup with required legal and administrative challenges- Preparation and completion of Business plan including - Brand creation and Branding strategy - Sustainable competitive advantage - Marketing and communication strategy - Digital and social media marketing including communication - Events, PR and influencers marketing - Financial plan and P/L projection, and analysis - Recruitment and people management - Operations and logistics- Implementation of actions and tactics to achieve the above plan- Proudly meeting all KPIs and targets set for all of the above- Mastered digital data analysis and tools to track, monitor and improve communication - Managed to create a positive reputation and awareness as well as a strong brand presence for 209 Lebanese Wine- Raised 209 Lebanese Wine to become the reference in Lebanese wine and preferred partner of Lebanese wineries.



Majid Al Futtaim

• United Arab Emirates
• Retail
• 700 & Above Employee

• Marketing Manager

  • Mar 2011 - Jul 2015

  Marketing manager for Waterfront City, Majid Al Futtaim real estate community in Lebanon.Key Achievements:- Established a strong brand from creation to deployment- Launched Waterfront City in 360 Marcom campaign with substantial budgets through:- High end collaterals, 3D animations, renderings, imagery, models- Advertising and communications campaigns- Talk-of the- town launch events- Digital and social media- Sales center branding and customer journey- Other communications material- Managed to raise Waterfront City to a leadership position within the Lebanese real estate brands- Generated record leads for sales of Waterfront City from launch till date- Maintaining and reinforcing Waterfront City and MAFP brands through strong communications and marketing,- Launched the Waterfront City Business Park in a 360 marketing campaign including PR. Events, media, branding, digital.- Recognized by the real estate association awards for the most effective real estate communication campaign, and won the category award for 2014.



MENA Capital

• Real Estate
• 1 - 100 Employee

• Marketing and Corporate Communications Manager

  • Nov 2007 - Jan 2011

  • Established the marketing department of MENA Capital • Lead the outstanding launch of real estate developments [such as SKY GATE] resulting in very high awareness and record sales.• Developed marketing campaigns for existing real estate developments such as Hochar Tower, Ibrahim Sursock Residence and Qoreitem Gardens. • Campaigns resulted in high returns, increase in sales and high awareness within the target market.• Built and sustained the company’s corporate image through adequate Marketing, Advertising and PR.• Prepared Marketing Plans and Budgets contributing in meeting the overall company targets.• Contributed in creating and determining the optimal project credentials to appeal to the target markets.



Emaar Properties

• Real Estate
• 1 - 100 Employee

• Marketing Manager

  • Jul 2006 - Oct 2007

  Handling the marketing of Middle East, Gulf, and part of North Africa. / Head of a team of 6 professionals.Skills summary and Key achievements:• Building brands through development of brand identity, character, profile and branding guidelines.• Developed complete marketing strategies and coaching the team into execution and tactical.• Developed and prepared the launch of King Abdullah economic city in KSA in a 3 weeks time.• Exceeding the sales target of “The Views/The greens” through launches, and marketing campaigns.• Succesfully prepared the launch of the 8th gate brand & marketing collaterals of Emaar project in Syria• Built a solid team of marketers and developed them to exceed marketing and sales results



Transmed

• Education

• Business Development Manager / Head of Marketing

  • Nov 2004 - Jul 2006

  Head of the marketing department of 4 brand managers each one handling a group of Brands.Skills summary and Key achievements:• Closed double digits growth on all brands sales. Some brands sales doubled from 2004 to 2005.• Developed strong consumer promotions leading to increase product sales and brand awareness.• Aquired new profitable brands through pitching process. • Surveved new geographies and developed pheasability study to establish new operational entity.Non Food / HPC Brands: P&G Brands Plus, Purell Hand Sanitizer, Burnus Group, Doetsh GroetherFood Brands: McCain, ConAgra, Walkers, and Siblou added value Frozen SeafoodDuties and Responsabilities :• Setting the priorities and strategies for all the brands.• With the respective brand manager, developping the marketing plan to reach the set objectives.• Getting indepth understanding of the categories related to the brand portfolio.• Making sure that all activities and executions meet the high standards and help building the brand.• Build and develop the team through coaching and training, yearly work and development plans.



Ets Antoine Massoud

• Lebanon
• Manufacturing
• 1 - 100 Employee

• Brand Manager

  • Mar 2003 - Nov 2004

  Brand Manager / Future projects• Recruit and Launch new brands to enhance the company portfolio.• Relaunch existing “Secondary” brands.• Penetrate some levant markets at a later stage. Brand Manager / Future projects• Recruit and Launch new brands to enhance the company portfolio.• Relaunch existing “Secondary” brands.• Penetrate some levant markets at a later stage.



Gabriel Bocti s.a.l.

• Lebanon
• Food & Beverages
• 1 - 100 Employee

• Brand Manager

  • Aug 2000 - Mar 2003

  Brand Manager of Wine and spirits products and FMCG food products.• Lead the development of strategic plans.• Launching and maintaining awareness of local wine challenger. • Ensuring profitability and equity of food and beverage brands.• Launched VINTAGE wine cellar and maintained the success and growth.• Maintaining an excellent relation with the suppliers.• Ensuring and controlling a strong presence and visibility for the brand in the market.• Creating, planning, preparing, implementing, and promoting ATL, BTL and PR campaigns in coordination with the advertising agencies.



DDB Levant - Strategies

• Account executive

  • Jan 1999 - Aug 2000

  STRATEGIES Sister company of Impact BBDO - LEBANON MAIN BRANDS: SEAT and SAAB cars, BNPI bank, CHRISTOFLE and BOUTIQUE DU MONDE retail shops, SHARP home appliances agent, CLARINS beauty care, ESA educational.• Handling clients’ accounts, yearly marketing and advertising plans.• Creating, planning, preparing, implementing, and promoting clients’ events and activities. STRATEGIES Sister company of Impact BBDO - LEBANON MAIN BRANDS: SEAT and SAAB cars, BNPI bank, CHRISTOFLE and BOUTIQUE DU MONDE retail shops, SHARP home appliances agent, CLARINS beauty care, ESA educational.• Handling clients’ accounts, yearly marketing and advertising plans.• Creating, planning, preparing, implementing, and promoting clients’ events and activities.