Experience

Skunkworks Communications

• Malaysia
• Advertising Services
• 1 - 100 Employee

• Lead Editor & Senior Content Strategist

  • Jan 2022 - Present

• Content Strategist

  • Jan 2019 - Dec 2021

• Content Manager

  • Oct 2016 - Jan 2019



Mongoose Publishing

• Malaysia
• Media Production
• 1 - 100 Employee

• Web Editor, Time Out Kuala Lumpur

  • Jul 2014 - Jul 2016

  As web editor, I managed and edited Time Out Kuala Lumpur’s website, timeoutkl.com with a team of web writers, which involved daily updates of home and landing pages as well as content writing, planning and copy editing. Responsibilities:- Executing the daily publishing of event and venue listings, features and blog posts through managing a small team of web writers and working closely with the Time Out KL print team.- Managing and monitoring Time Out KL’s social media accounts with daily posts. Grew following on Twitter to over 130,000 followers and 80,000 page likes on Facebook. - Closely monitoring web traffic to maintain and increase pageviews. In August 2015, timeoutkl.com increased its monthly figure of 1.5 million pageviews to 2.1 million. In 2016, the website frequently hit three million pageviews per month. - Overseeing all content related to the website, including working with the sales team to execute commercial obligations such as advertorials. - Working closely with the marketing team to plan out online giveaways and social media campaigns to increase engagement. Show less

• Web Production Manager (Time Out Kuala Lumpur, Penang and Singapore)

  • Jul 2014 - Jul 2016

  Responsibilities:- Overseeing timeoutkl.com, timeoutpenang.com and timeoutsingapore.com to ensure all content is published to the highest production standards, represent a cohesive voice, and adhere to Time Out Digital’s best practices.- Supervising, training and mentoring editorial staff on how to create and upload content to the Time Out CMS, a global platform shared by other Time Out cities worldwide including London, New York and Tokyo. - Ensuring that all website content is optimised for search (SEO).- Creating and maintaining an in-house Time Out digital style guide. - Overseeing website migrations of timeoutkl.com, timeoutpenang.com and timeoutsingapore.com, which involved a complete overhaul of each website’s front- and backend to the global platform. With only a team of four people or less, each website was successfully migrated and relaunched in less than three months. - Working closely with Time Out International's digital editors to get insights on the latest digital practices and global platform updates. Show less

• Associate editor, timeoutkl.com

  • Dec 2010 - Jun 2014

  Managed and edited timeoutkl.com, including updating the website daily, writing and publishing listings and features, on top of updating and handling Time Out KL's Twitter and Facebook pages. Also trained and supervised interns and editorial assistants.