Experience

Sinar Daily

• Malaysia
• Newspaper Publishing
• 1 - 100 Employee

• Advertising Executive

  • May 2022 - Present

  As an ex-co-founder of a startup, I possess a deep understanding of the crucial relationship between marketing and a company's triumph. This has inspired me to embark on my next venture within a larger marketing ecosystem, where I can further expand my expertise and contribute to even greater achievements. As an ex-co-founder of a startup, I possess a deep understanding of the crucial relationship between marketing and a company's triumph. This has inspired me to embark on my next venture within a larger marketing ecosystem, where I can further expand my expertise and contribute to even greater achievements.



Dutani Niaga Sdn Bhd

• Co-Founder | Marketing & Creative Director

  • Apr 2021 - Present

  As a seasoned marketing and creative professional, I have been entrusted with leading the strategic direction and execution of innovative marketing campaigns and creative initiatives for Dutani, a leading brand in local fresh fishery retail. - Directed the creation and execution of compelling visual and written content for various marketing initiatives, including social media, promotional posters, and product launches, consistently maintaining brand consistency and enhancing the overall customer experience. - Leveraged data-driven insights and market research to identify new growth opportunities in new locations, develop customer personas, and refine marketing strategies. Show less



Ladangku Maju Sdn Bhd (1045305-M)

• Malaysia
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Senior Marketing Communications Executive

  • Feb 2020 - Apr 2021

  - Spearhead the development and implementation of comprehensive marketing strategies to drive brand awareness, generate leads, and increase customer engagement for a leading local poultry brand. - Collaborate with cross-functional teams, including sales, product management, and retail, to align marketing initiatives with business objectives and ensure cohesive brand messaging across all channels. - Develop and execute integrated digital marketing campaigns, including SEO/SEM, email marketing, social media, apps and content marketing, resulting in a 40% increase in website traffic Ladango and a 30% growth in lead generation. - Analyze market trends, customer insights, and competitive landscape to identify opportunities for innovation and develop targeted marketing strategies to drive market penetration on new outlet locations. - Act as a brand ambassador at public events and stakeholder meetings, delivering engaging presentations and representing the company's vision and values. Show less


De'Xandra
• Retail
• 1 - 100 Employee
• Sales Marketing Positions

  • Sep 2019 - Feb 2020

Self employed
• Real Estate
• 1 - 100 Employee
• Freelance Social Media Editor

  • Dec 2018 - Sep 2019

AdamAsia Resources
• Internship Trainee

  • Jul 2018 - Dec 2018

Adam Asia Resources
• Freelance

  • 2018 - Dec 2018