Swetha Suryanarayanan
Business Analyst - Conversion at Campaign Monitor- Claim this Profile
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English Full professional proficiency
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Hindi -
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Bio
Erlinde Cornelis
Swetha combines hard work with efficiency and intelligence. She does not shy away from difficult or new tasks - on the contrary, she is a fast learner, what she doesn't know yet she'll figure out and execute very well. I have noticed during the year she has worked as my Grad Assistant at SDSU, she often thought ahead, always looking to improve and optimize processes. Her attitude is open, collaborative, and she takes feedback to heart. I must also note her high level of professionalism and politeness. Very pleasant to work with her!
Erlinde Cornelis
Swetha combines hard work with efficiency and intelligence. She does not shy away from difficult or new tasks - on the contrary, she is a fast learner, what she doesn't know yet she'll figure out and execute very well. I have noticed during the year she has worked as my Grad Assistant at SDSU, she often thought ahead, always looking to improve and optimize processes. Her attitude is open, collaborative, and she takes feedback to heart. I must also note her high level of professionalism and politeness. Very pleasant to work with her!
Erlinde Cornelis
Swetha combines hard work with efficiency and intelligence. She does not shy away from difficult or new tasks - on the contrary, she is a fast learner, what she doesn't know yet she'll figure out and execute very well. I have noticed during the year she has worked as my Grad Assistant at SDSU, she often thought ahead, always looking to improve and optimize processes. Her attitude is open, collaborative, and she takes feedback to heart. I must also note her high level of professionalism and politeness. Very pleasant to work with her!
Erlinde Cornelis
Swetha combines hard work with efficiency and intelligence. She does not shy away from difficult or new tasks - on the contrary, she is a fast learner, what she doesn't know yet she'll figure out and execute very well. I have noticed during the year she has worked as my Grad Assistant at SDSU, she often thought ahead, always looking to improve and optimize processes. Her attitude is open, collaborative, and she takes feedback to heart. I must also note her high level of professionalism and politeness. Very pleasant to work with her!
Credentials
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Certified Scrum Product Owner (CSPO)
Scrum AllianceMar, 2021- Oct, 2024
Experience
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Campaign Monitor
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United States
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Business Consulting and Services
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1 - 100 Employee
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Business Analyst - Conversion
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Apr 2022 - Present
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GIST
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United Kingdom
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Online Audio and Video Media
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Business Analyst: Product & Growth
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Jun 2021 - Apr 2022
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NAWMBA National Association of Women MBAs
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United States
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Civic and Social Organizations
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1 - 100 Employee
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President
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Dec 2019 - May 2021
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Fowler College of Business at San Diego State University
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United States
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Higher Education
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1 - 100 Employee
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Graduate Assistant
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Sep 2019 - May 2021
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Marketing Business Analyst
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Jun 2020 - Apr 2021
GIST is a Silicon Valley-based retail tech firm revolutionizing social commerce, allowing you to view in real-time what your friends and family are purchasing. The app allows users to share / find genuine and authentic reviews about the products they purchased. • Set up Product & Marketing Analytics function, created success metrics, dashboards (on a tableau-like tool), led product improvements based on analytics. • Managing Ambassador program for the company. • Increased product stickiness and repeat users with user engagement strategies based on analytics.
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VCIC (Venture Capital Investment Competition)
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United States
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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MBA Participant
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Aug 2020 - Feb 2021
- Represented SDSU at VCIC 2021 and secured 3rd place in the Silicon Valley region competition - As a part of the practice, met with 10+ start-up founders, analyzed pitch decks, product pitches, products, performed due diligence, finance, and growth evaluation - Prepared term sheets for all the companies including current valuation, deal structure, and equity snapshots - Represented SDSU at VCIC 2021 and secured 3rd place in the Silicon Valley region competition - As a part of the practice, met with 10+ start-up founders, analyzed pitch decks, product pitches, products, performed due diligence, finance, and growth evaluation - Prepared term sheets for all the companies including current valuation, deal structure, and equity snapshots
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Mad Street Den
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United States
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Software Development
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200 - 300 Employee
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Core Product Business Development Lead
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Oct 2015 - Jun 2019
Mad Street Den is a B2B Computer Vision and Artificial Intelligence company. Vue.ai, Mad Street Den's first brand, is the retail industry’s leading artificial intelligence platform that promises Intelligent Retail Automation. Using Image Recognition & Data Science, Vue.ai extracts product data from images, analyzes it with user behavior helping different retail teams make better, faster decisions. Worked in two different roles: Business Development & Partnerships Lead - Asia (Mar 2017 to Jun 2019) • Contributed to company’s revenue by acquiring & managing customers; Managed customers in the post-sale integration phase, performed requirement gathering, analysis, solution recommendations, UATs, managed A/B test projects, feature releases using agile methodologies, worked on product launches, helped to make data-driven decisions, maintained SFDC Dashboard • Led a team of two, recruited, and trained the team, and worked on sales strategy • Established, managed strategic partnerships in Middle East Asia, Japan, & Europe • Successfully handled sales operations, created sales analytics reports, and worked closely with senior management. Sales Operations & Development Representative (Oct 2015 to Mar 2017) • Led sales development for the company. Implemented a scalable, and repeatable sales development / tracking process based on tracking sales analytics • Setup the sales stack, created and managed the company’s sales funnel, and performed weekly sales data analysis on SFDC • Successfully executed geo-specific new account strategy with a unique approach for each customer segment • Provided an MoM consistent lead flow and made the sales team successful
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Tata Consultancy Services
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India
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IT Services and IT Consulting
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700 & Above Employee
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Product Engineer
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Aug 2013 - Sep 2015
As an SAP ABAP Developer, I worked in development and upgrade projects - across all the ABAP functional modules in 60+ Objects related to Data Dictionary, Reports, and Functional Modules. Collaborated with cross-functional teams with a 100% Customer Satisfaction Index. My roles and responsibilities included: Systems Engineer (August 2014 – October 2015) Assistant Systems Engineer (November 2013 - August 2014) Assistant Systems Engineer Trainee (August 2013 - October 2013) - Trained in SAP ABAP and Material Management module - Analyzed the requirements from different functional teams, solutioning, preparing technical documentation - Development and unit testing of the requirements in SAP ABAP - Onsite/Offshore coordination with a team of 15 members - Hand-selected by team lead to onboard and coach new hires, including issuing their setting up SAP systems. Onboarded and coached new hires. - Led infrastructure team, which was made up of my team and internal IT professionals, to resolve infrastructure issues - Awarded Social Responsiveness Award for active participation in CSR activities
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Education
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2019 - 2021
San Diego State University
Master of Business Administration - MBA, Information Systems -
2009 - 2013
SASTRA University, Tanjore
Bachelor of Technology (B.Tech.), Computer Science -
2007 - 2009
Alpha plus Matriculation school, Trichy
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2005 - 2009
Cauvery Matriculation School, Trichy
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