Digital Marketing Executive

• Jan 2023 - Present

Keyholder

• Jun 2022 - Jan 2023

• Implemented a customer-centric approach leveraging CRM tools and strategies to elevate the in-store shopping experience, resulting in a 15% increase in customer satisfaction scores during my tenure • Integrated the "Bella Hadid x Swarovski" campaign into captivating visual merchandising displays, resulting in a 15% increase in foot traffic and a 12% rise in sales within the first month. • Led and motivated a team of 8 sales associates, consistently achieving monthly targets and driving a 25% boost in overall sales performance, with exceptional results during the Christmas season • Surpassed monthly sales targets by 20%, promoting Swarovski's vision of being an attainable luxury brand and increasing new customers by 15% and repeat purchases by 10% Show less

CRM and Sales Operation Associate

• Jan 2022 - May 2022

• Devised and executed targeted lead generation strategies, including content marketing, and email marketing advertising, resulting in a 25% increase in qualified leads within six months • Streamlined the lead conversion funnel by implementing email marketing automation and conducting A/B testing and optimization of landing pages, resulting in an 18% improvement in lead conversion rates and increased email open and click through rates by 20% • Implemented lead scoring models to prioritize high-potential leads, resulting in a 20% increase in lead- to-sale conversion rates • Utilized market research insights within CRM to prioritize leads effectively and personalize communication, resulting in a 20% improvement in lead conversion rates Show less

Marketing Coordinator

• Jun 2021 - Dec 2021

• Managed the "Glow & Go" campaign, employing data-driven strategies to tailor social media advertising and establish strategic influencer partnerships, resulting in a significant 20% increase in website traffic and a notable 15% boost in in-store visits • Performed competitor analysis to inform strategic positioning for Kirtilals' Valentine's Collection using SEO and email marketing, resulting in a 20% sales outperformance in the category • Managed the website's CMS, optimizing product listings and ensuring seamless navigation, resulting in a 10% boost in online sales and a 15% increase in user engagement • Boosted organic website traffic by 15% and increased Kirtilals' Instagram followers by 20% through SEO-optimized content calendars, regular posting, and community engagement strategies across social media, blogs, and email marketing • Designed and executed email marketing campaigns supporting the sales-marketing funnel based on buyer persona insights, leading to a 30% increase in click-through rates and a 20% conversion rate uplift Show less

Product Manager

• Jun 2019 - Jun 2021

• Conducted in-depth market and competitor analysis using tools like SWOT and PESTLE, identifying a gap in contemporary CNC jewellery designs, leading to a 15% increase in sales • Formulated and executed a category strategy focusing on product differentiation and targeted marketing, boosting the category sales by 20% • Negotiated cost-effective contracts with suppliers and fostered long-term relationships, achieving a 10% cost reduction while maintaining quality and delivery timelines • Optimized product assortment using data analytics and improved in-store merchandising, resulting in a 25% increase in foot traffic and a 30% improvement in sales conversion rates • Led a team of 100+, including manual designers, CAD developers and artisans, fostering a collaborative environment that accelerated product development cycles by 20% • Utilized advanced analytics tools like Tableau for real-time monitoring of category performance, providing insightful reports that informed decision-making and led to a 10% improvement in inventory turnover Show less

Accessory Designer

• Nov 2018 - May 2019

•As department manager for the wedding collection, was responsible for overseeing all step of design, production, model approval, and resource management. • Introduced metal jeweller as a categogy enhancement in the Born 2 Flaaunt , making metal jewellery a highly demanded product following debut. • Custom made a variety of bag collections inspired by Hungarian Folk Art - Kalocasa. •As department manager for the wedding collection, was responsible for overseeing all step of design, production, model approval, and resource management. • Introduced metal jeweller as a categogy enhancement in the Born 2 Flaaunt , making metal jewellery a highly demanded product following debut. • Custom made a variety of bag collections inspired by Hungarian Folk Art - Kalocasa.

Jewelry Designer

• Jun 2018 - Aug 2018

•Collaborated with the Diamond design and manufacturing divisions to introduce five new necklace styles. •Learned how to create exquisite and bespoke jewellery using gemstones, and precious metal. •Collaborated with the Diamond design and manufacturing divisions to introduce five new necklace styles. •Learned how to create exquisite and bespoke jewellery using gemstones, and precious metal.

Design Internship

• Jun 2017 - Jul 2017

•Acquired expertise in material planning, brand briefing, sampling, and preliminary pricing. •Acquired expertise in material planning, brand briefing, sampling, and preliminary pricing.

Marketing & Graphic Design Intern

• Jul 2016 - Dec 2016

•Created social media campaigns that resulted in a 22% increase in total shares across multiple platforms. •Led and recruited a team of fifty riders, and added five new restaurant chains to the portfolio. •Created social media campaigns that resulted in a 22% increase in total shares across multiple platforms. •Led and recruited a team of fifty riders, and added five new restaurant chains to the portfolio.