Sweta Sharma
Digital Marketing User Experience Analyst at Key Difference- Claim this Profile
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English -
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Kannada -
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Hindi -
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Bio
Credentials
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E-Mail Marketing
E-ConsultancyMay, 2010- Sep, 2024
Experience
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Key Difference
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United Arab Emirates
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Blockchain Services
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1 - 100 Employee
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Digital Marketing User Experience Analyst
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May 2014 - Present
1. Define audience needs and translate those into concepts for compelling interactions and user experience. 2. Document functional/business requirements and prototype user experience and interaction specifications. 3. Clarify research goals based on input from cross-functional ecommerce teams. 4. Plan user research activities such as participant recruiting and scheduling, materials production, lab preparation, and other logistics. 5. Facilitate design, concept and prototype sessions; develop an effective and efficient prototyping/storyboard process to communicate user experience visions to stakeholders. 6. Translate research findings into actionable, prioritized recommendations. 7. Prepare, document and present findings and recommendations to stakeholders. 8. Develop wireframe-quality mockups of screens and interaction designs, as well as document process flow Show less
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Digital Media Marketing Consultant
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Aug 2011 - Feb 2014
*Analyze client websites and business situations quickly and accurately drawing on HubSpot's tools and other sources *Manage a wide range of projects, including organic optimization, paid search marketing, blog implementation, link-building, etc. with no hand-holding *Provide guidance and thought leadership to a growing team of passionate search engine marketers *Develop insightful, thorough reommendations to improve technical, design, content, on-page and off-page optimization elements *Manage day-to-day client relationships through conference calls and presentations *Design and deliver training classes to various customer groups *Understand digital marketing needs and have knowledge of current digital trends (web, video, webinars, mobile & social). *Assess needs, develop strategies and build annual roadmap for online videos and webinars. *Work with key stakeholders and segment liaison to identify videos and webinars opportunities. *Manage project scope, cost, and ROI for related online videos and webinars. *Work with agencies to obtain estimates; create and execute tactical plans for videos and webinars. *Understanding of digital marketing tactics including paid media, SEO, Social Media, Email, Video, web page functions and webinars. *Supporting multiple segments, understanding their segments, business strategy and goals. *Support multiple segment’s lead with strategy and implementation of online videos and webinars. Show less
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MARCONIX Inc
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United States
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Construction
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Digital Sales Consultant
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Mar 2010 - Feb 2011
The Digital Sales Consultant (DSC) is an outside sales position responsible for selling Community Today websites, display advertising and other digital media assets. As an independent contractor, your primary focus will be on developing new business both through new customer acquisition and selling new applications/solutions into existing customer accounts. The DSC will be responsible for managing all phases of the sales pipeline. Particular emphasis on identifying and prospecting to new customers and recognizing opportunities to drive profitable revenue in targeted vertical markets. A “Hunter Position” requiring a self-motivated and entrepreneurial individual, the DSC will be responsible for attaining sales goals and communicating progress to reach revenue and strategic targets with Community Today management. The DSC will call on executive level decision makers in a consultative sales role and must be able to communicate Community Today’s value proposition that is solution based and differentiates Community Today. You will have unlimited earning’s potential with a 20% commission on all collected sales. *Sales Consultant must understand the product benefits and advantages and should prepare strategies according to it to the sales force and should be able to execute those strategies at right time. *Ensure the sales team force is positive and are geared up for the challenge. *Find out prospective customers/clients and new target segment and penetrate sales in that area. *Teach the sales force about converting leads to sales through good communication, follow-ups and positive attitude. *Take participation in trade shows, exhibitions, networking with local associations to promote the product. *Monitoring the situation of the market, ups and down, finding out the competitors , latest innovation of the products. *Complete understanding about the product and finding out how to market products for different segments. Show less
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Education
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2008 - 2010
Acharya Management College
M. B. A - Master of Business Administration -
2005 - 2008
BSVP Arts N Commerce College For Women
B. B. M - Bachelor of Business Management
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