Sweta S.
Venue Marketing Executive at Farnborough International- Claim this Profile
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English Full professional proficiency
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Hindi Native or bilingual proficiency
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Bio
Shavi Goyal ↗️
Shweta has been one of the bright team members I have worked with. She is a go-getter and likes to put her mind into doing things better and more efficiently. One thing that stands out for her is the clarity that she brings to the table. She is able to assess various factors and form an opinion to make better decisions. She has the ideal ingredients to tackle ambiguous situations, which is a highly coveted skill for a person wanting to build managerial skills. Wish her all the best in her MBA journey!
Pankaj Pahwa
Sweta is an intelligent and committed marketing professional with expertise in designing and the ability to convert data into useful information. It was a pleasure to work with Sweta. She is good in communication and writing, her patience to deal with people is commendable. Sweta would be an asset to any company.
Shavi Goyal ↗️
Shweta has been one of the bright team members I have worked with. She is a go-getter and likes to put her mind into doing things better and more efficiently. One thing that stands out for her is the clarity that she brings to the table. She is able to assess various factors and form an opinion to make better decisions. She has the ideal ingredients to tackle ambiguous situations, which is a highly coveted skill for a person wanting to build managerial skills. Wish her all the best in her MBA journey!
Pankaj Pahwa
Sweta is an intelligent and committed marketing professional with expertise in designing and the ability to convert data into useful information. It was a pleasure to work with Sweta. She is good in communication and writing, her patience to deal with people is commendable. Sweta would be an asset to any company.
Shavi Goyal ↗️
Shweta has been one of the bright team members I have worked with. She is a go-getter and likes to put her mind into doing things better and more efficiently. One thing that stands out for her is the clarity that she brings to the table. She is able to assess various factors and form an opinion to make better decisions. She has the ideal ingredients to tackle ambiguous situations, which is a highly coveted skill for a person wanting to build managerial skills. Wish her all the best in her MBA journey!
Pankaj Pahwa
Sweta is an intelligent and committed marketing professional with expertise in designing and the ability to convert data into useful information. It was a pleasure to work with Sweta. She is good in communication and writing, her patience to deal with people is commendable. Sweta would be an asset to any company.
Shavi Goyal ↗️
Shweta has been one of the bright team members I have worked with. She is a go-getter and likes to put her mind into doing things better and more efficiently. One thing that stands out for her is the clarity that she brings to the table. She is able to assess various factors and form an opinion to make better decisions. She has the ideal ingredients to tackle ambiguous situations, which is a highly coveted skill for a person wanting to build managerial skills. Wish her all the best in her MBA journey!
Pankaj Pahwa
Sweta is an intelligent and committed marketing professional with expertise in designing and the ability to convert data into useful information. It was a pleasure to work with Sweta. She is good in communication and writing, her patience to deal with people is commendable. Sweta would be an asset to any company.
Credentials
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Digital Marketing Techniques
CIM | The Chartered Institute of MarketingOct, 2022- Nov, 2024 -
Google Analytics
GoogleMar, 2023- Nov, 2024
Experience
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Farnborough International
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United Kingdom
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Events Services
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1 - 100 Employee
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Venue Marketing Executive
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Jan 2023 - Present
As part of my master's degree placement, I work as a part of the Venue Marketing Team to deliver a wide range of initiatives and campaigns across the company's purpose-built venue and its growing portfolio of events. • Contributing to the development and execution of effective marketing strategies that enhance the company's image in the events market and expand its position in the filming industry • Conducting market research, creating and executing promotional campaigns, and developing content for various marketing channels, as well as keeping up-to-date with new launches to ensure that products are presented accurately and attractively on company websites and other platforms • Monitoring and analyzing campaign performance to evaluate effectiveness, identify areas for improvement, and make data-driven recommendations to optimize future marketing initiatives Show less
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SWAROVSKI
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Switzerland
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Sales Associate
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Jun 2022 - Jan 2023
This is a part time role to fit around my masters. Deputed as crystal expert to boost customer’s brand experience, aiding in Swarovski’s rebranding strategy to “attainable luxury” and strategically providing high standards of overall customer experience at various touchpoints. • Being customer centric, ensured amicable customer journey, efficacious in-store experience, achieved loyalty sign-up targets and boosted store sales through the brand’s omnichannels • Accountable for every aspect of the customer journey –Relationship management, acquisition, retention and their omnichannel operations • Maintained exceptional retail standards – Replenishment and dynamic merchandising to ensure effective product flow, processing stock requests, advising on availability, and monitoring deliveries. • Supporting consumers at every opportunity by demonstrating extensive product knowledge, and providing style advice whilst continuously reaching individual target sales Achievements: Consistently exceeded sales and loyalty programme objectives on a weekly basis by 20%. Show less
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Diablo Sugar Free
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United Kingdom
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Food and Beverage Manufacturing
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1 - 100 Employee
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CRM and Sales Operation Associate
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Jan 2022 - May 2022
This part time role was chosen to polish my skills in qualifying prospects and lead generation across the company’s global markets. • Employed email marketing, optimised their CRM, performed competitor analysis and market research thereby opening new customer segments geographically and demographically • Delivered over and above my KRAs by designing marketing materials, suggesting appropriate standardisation and adaptation approaches for NPD and product pricing. Achievements: Within five months, generated an increase of qualified leads by 15% which led to increase in conversion ratio by 8% Show less
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Kirtilals
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India
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Retail Luxury Goods and Jewelry
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1 - 100 Employee
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Category Coordinator
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Jun 2021 - Dec 2021
This role due to my technical abilities in jewelry designing and rebranding from “traditional jewelry” to “modern jewelry”. • Designed and launched new collections in contemporary jewelry and extended existing collections by performing market analysis, trend forecasting and exploring motifs • In terms of production, ensured standardisation of jewelry quality by quarterly visits to production facility using TQM, TPM and ISO frameworks • Delivered above my KPIs by incorporating storytelling in social media advertising, designing marketing materials, photoshoots, and copywriting Achievements: Within 6 months, I was promoted to a marketing role having achieved my KPIs and exhibiting passion in overall growth of the brand Show less
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AR Golds Pvt Ltd.
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Mumbai, Maharashtra, India
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CNC Operations Supervisor
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Jun 2019 - Jun 2021
Swarn Shilp Chains & Jewellers is a highly valued chain of B2B trading and manufacturing gold jewelry companies in India, worked within designing, prototyping and business development functions. Designed collections with their technologically advanced CNC jewelry making process, worked with teams internally (Marketing, Operations, and Technology) and commercial partner-facing teams (BusinessDevelopment and Account Management). • Enhanced existing categories with innovative solutions, budgeting, loss prevention, quality control and ensuring standardization in the process throughout • Instrumental for organised trade shows and exhibitions such as the IIJS whereby I also performed competitor and market analysis leading to launch of new product verticals Achievements: Designed bestselling collection called “Delica” which resulted in total revenue increase by 3% with an ROI by 18% Show less
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Ballyfabs International Limited
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Kolkata Area, India
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Accessory Designer
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Nov 2018 - May 2019
•As department manager for the wedding collection, was responsible for overseeing all step of design, production, model approval, and resource management. • Introduced metal jeweller as a categogy enhancement in the Born 2 Flaaunt , making metal jewellery a highly demanded product following debut. • Custom made a variety of bag collections inspired by Hungarian Folk Art - Kalocasa. •As department manager for the wedding collection, was responsible for overseeing all step of design, production, model approval, and resource management. • Introduced metal jeweller as a categogy enhancement in the Born 2 Flaaunt , making metal jewellery a highly demanded product following debut. • Custom made a variety of bag collections inspired by Hungarian Folk Art - Kalocasa.
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Nemichand Bamalwa & Sons
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India
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Retail Luxury Goods and Jewelry
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1 - 100 Employee
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Jewelry Designer
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Jun 2018 - Aug 2018
•Collaborated with the Diamond design and manufacturing divisions to introduce five new necklace styles. •Learned how to create exquisite and bespoke jewellery using gemstones, and precious metal. •Collaborated with the Diamond design and manufacturing divisions to introduce five new necklace styles. •Learned how to create exquisite and bespoke jewellery using gemstones, and precious metal.
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GEAR MERCHANDISE PRIVATE LIMITED
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India
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Textile Manufacturing
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1 - 100 Employee
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Design Internship
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Jun 2017 - Jul 2017
•Acquired expertise in material planning, brand briefing, sampling, and preliminary pricing. •Acquired expertise in material planning, brand briefing, sampling, and preliminary pricing.
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PickJi
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India
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Logistics and Supply Chain
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1 - 100 Employee
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Marketing & Graphic Design Intern
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Jul 2016 - Dec 2016
•Created social media campaigns that resulted in a 22% increase in total shares across multiple platforms. •Led and recruited a team of fifty riders, and added five new restaurant chains to the portfolio. •Created social media campaigns that resulted in a 22% increase in total shares across multiple platforms. •Led and recruited a team of fifty riders, and added five new restaurant chains to the portfolio.
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Education
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2022 - 2024
Kingston University
Master's degree, Marketing & Brand Management -
2015 - 2019
National Institute of Fashion Technology India
Bachelor's Degree, Fashion and Lifestyle Accessory Design -
2012 - 2014
Doon Public School
Advanced Science, Theoretical and Mathematical Physics -
2011 - 2012
D.A.V. Public School - India
Higher Secondary, 95%
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