Experience

Comintel Sdn Bhd

• Telecommunications
• 1 - 100 Employee

• Director - Strategic & Marketing Planning

  • Aug 2007 - Present

  Initially involved in studying the feasibility of pursuing in various business - therefore, was engaged in the market study, business model and plan, and market entry strategy.Later, was engaged in a new set up - involved in the activities of developing business, marketing plans, strategic initiatives, pitching for VCs, liaising with various governmental agencies for grants/funding. Currently involved in reorganizing the HR department and spearheading the ISO certification initiative. Also acting as mentor and providing direction for a development project under the private/government funding.



Proton Holdings Berhad

• General Manager - Development, Product Marketing Division

  • May 2006 - Mar 2007

  Formulating Long Range Product Plan. Planning and conceptualizing new model introduction (OTR mapping, positioning, volume study, specifications and market simulations). Market Segments study and growth trends.

• Program Head - Vehicle Program B, Engineering Division

  • Nov 2003 - Apr 2006

  Leading a development team of engineers and project managers towards the implementation of 4 models. This include managing the lifecycles of each product thru enhancements or cosmetic changes. Responsible and accountable to the management of project budgets and developing strategic direction on sourcing, selection and appointment of vendors. Also set goals and objectives toward operational efficiencies.



Proton Edar

• Group Brand Head

  • Jan 2003 - Nov 2003

  Was initially involved in the Annual Marketing Plans & communication strategies for 2 models. This include the identification of market segments, psychographics and demographics to properly position the models, and recommending improvements for enhancements.Was reassigned to develop and implement the new Proton Corporate Identity. Evaluated, appointed and worked with an International Design Consultant, Underline Fitch, to design and built 3 pilot sites for the future Proton Showroom. Was initially involved in the Annual Marketing Plans & communication strategies for 2 models. This include the identification of market segments, psychographics and demographics to properly position the models, and recommending improvements for enhancements.Was reassigned to develop and implement the new Proton Corporate Identity. Evaluated, appointed and worked with an International Design Consultant, Underline Fitch, to design and built 3 pilot sites for the future Proton Showroom.



Siemens NSW

• Senior Marketing Manager (Asia Pacific)

  • Jan 1999 - Dec 2002

  Formerly known as Siemens Cable System. It was later renamed Norddeusche Seekablewerke (NSW Submarine Cable System). NSW was later bought over by Corning and was placed under the Corning Cable System. Was initially involved in the formulation, development and implementation of Marketing Communications and Sales activities, liaising with the HQ based in Germany.Subsequently participated in Bid Preparation and Regional Sales Development for Australia and New Zealand.Also pursued business development of a biomass material (a sub product from NSW German factory) for industrial waste water in Malaysia.



Time Telecom

• Assistant Manager

  • Jan 1997 - Dec 1998

  Responsible for the promotional and distribution development of Time Kontact, the first IDD card in the Malaysian market.Also developed, implemented and managed promotional campaign to increase sales of voice and data lines in the corporate market. Designed and implemented a tracking and report management program for calculating commission, monthly and quarterly incentives. Evaluated, appointed, partnered and managed various vendors for co-branding. Responsible for the promotional and distribution development of Time Kontact, the first IDD card in the Malaysian market.Also developed, implemented and managed promotional campaign to increase sales of voice and data lines in the corporate market. Designed and implemented a tracking and report management program for calculating commission, monthly and quarterly incentives. Evaluated, appointed, partnered and managed various vendors for co-branding.



Arthur Andersen HRM

• Consultant

  • Aug 1994 - Dec 1996

  Was part of a team of consultants involved in various client engagement. Focused on business process improvement, market study and analysis. Industry - Government, FMCG, Manufacturing, ServicesWas sent to St. Charles, Chicago (USA) for Immersion Program, Makati (Philippines) for Information System and Atlanta (USA) for Local Office Library System. Was part of a team of consultants involved in various client engagement. Focused on business process improvement, market study and analysis. Industry - Government, FMCG, Manufacturing, ServicesWas sent to St. Charles, Chicago (USA) for Immersion Program, Makati (Philippines) for Information System and Atlanta (USA) for Local Office Library System.