Swava Pearl Hooks
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Bio
Experience
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Narrative
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France
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Media Production
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1 - 100 Employee
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Partner
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Apr 2023 - Present
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Modernist Studio
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Germany
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Technology, Information and Internet
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1 - 100 Employee
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Designer
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Jan 2020 - Mar 2023
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General Assembly
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United States
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Animation and Post-production
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1 - 100 Employee
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UX Design Fellow
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Aug 2019 - Oct 2019
I executed the holistic process of ux design including research, information architecture, wireframes, prototypes, user tests, and visual design to create a more useful Austin 311 app and a responsive e-commerce web experience for the Blanton Museum in a full-time, immersive design-thinking environment. I executed the holistic process of ux design including research, information architecture, wireframes, prototypes, user tests, and visual design to create a more useful Austin 311 app and a responsive e-commerce web experience for the Blanton Museum in a full-time, immersive design-thinking environment.
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Puffingston Presentations
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United States
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Advertising Services
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1 - 100 Employee
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Creative Director
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Apr 2016 - Jul 2019
I rebuilt the creative team, streamlined the design process with Paymo, and created user-centered experiences, new service offerings, and workshops which grew revenue by 100%. I led the ideation, storytelling, and visual design for clients like Western Union, SAP Concur, Avon, AMD, Arrow, and SXSW Pitch. I rebuilt the creative team, streamlined the design process with Paymo, and created user-centered experiences, new service offerings, and workshops which grew revenue by 100%. I led the ideation, storytelling, and visual design for clients like Western Union, SAP Concur, Avon, AMD, Arrow, and SXSW Pitch.
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Zilker Theatre Productions
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United States
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Performing Arts
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1 - 100 Employee
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Visual Designer (contract)
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May 2015 - Nov 2017
· established and built out the visual design experience for the annual summer show · implemented a Google Drive-based workflow for managing content that helped improve efficiency by two hours a week · delivered on-time, high-quality materials with 24-72 hour timelines · elevated design standards and legibility for print materials · established and built out the visual design experience for the annual summer show · implemented a Google Drive-based workflow for managing content that helped improve efficiency by two hours a week · delivered on-time, high-quality materials with 24-72 hour timelines · elevated design standards and legibility for print materials
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Keller Williams Realty, Inc.
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United States
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Real Estate
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1 - 100 Employee
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Visual Designer
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Jan 2013 - Feb 2016
I collaborated on a company-wide brand overhaul, designed the logo of a major department, led the re-brand of a company conference that registers over 10,000 attendees, and designed the CEO’s presentations for two consecutive years. I collaborated on a company-wide brand overhaul, designed the logo of a major department, led the re-brand of a company conference that registers over 10,000 attendees, and designed the CEO’s presentations for two consecutive years.
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Central Market
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1 - 100 Employee
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Environmental Designer
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Nov 2011 - Jan 2013
I increased sales by 2-5% on featured products through customer-focused messaging and visually striking illustrations, consulted regional stores on experience design and visual design strategy, and collaborated with department managers to create eye-catching displays that helped win sales competitions. I increased sales by 2-5% on featured products through customer-focused messaging and visually striking illustrations, consulted regional stores on experience design and visual design strategy, and collaborated with department managers to create eye-catching displays that helped win sales competitions.
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Texas State University
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United States
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Higher Education
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700 & Above Employee
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Lead Visual Designer/Webmaster
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Jun 2010 - May 2011
Designed the annual welcome T-shirt for thousands of incoming freshman. Laid out multiple student organization charts. Created Texas Music History’s 11th annual Unplugged concert poster. Updated and maintained the student center website through Gato: Web Content Management System.
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School of Art & Design Print Center Technician
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Aug 2009 - May 2011
Maintained Epson Stylus Pro 2400, 3880, and 7900 printers. Managed supply inventory as well as customer account database through FileMaker. Provided pre-press assistance and trouble shooting for printed design projects. Resolved challenges regarding registration and color configuration.
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Education
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Texas State University-San Marcos
Bachelors, Communication Design, Painting -
General Assembly
UX Design