Swava Pearl Hooks

Partner at Narrative
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Contact Information
Location
Austin, Texas, United States, US

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Bio

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Experience

    • France
    • Media Production
    • 1 - 100 Employee
    • Partner
      • Apr 2023 - Present
    • Germany
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Designer
      • Jan 2020 - Mar 2023
    • United States
    • Animation and Post-production
    • 1 - 100 Employee
    • UX Design Fellow
      • Aug 2019 - Oct 2019

      I executed the holistic process of ux design including research, information architecture, wireframes, prototypes, user tests, and visual design to create a more useful Austin 311 app and a responsive e-commerce web experience for the Blanton Museum in a full-time, immersive design-thinking environment. I executed the holistic process of ux design including research, information architecture, wireframes, prototypes, user tests, and visual design to create a more useful Austin 311 app and a responsive e-commerce web experience for the Blanton Museum in a full-time, immersive design-thinking environment.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Creative Director
      • Apr 2016 - Jul 2019

      I rebuilt the creative team, streamlined the design process with Paymo, and created user-centered experiences, new service offerings, and workshops which grew revenue by 100%. I led the ideation, storytelling, and visual design for clients like Western Union, SAP Concur, Avon, AMD, Arrow, and SXSW Pitch. I rebuilt the creative team, streamlined the design process with Paymo, and created user-centered experiences, new service offerings, and workshops which grew revenue by 100%. I led the ideation, storytelling, and visual design for clients like Western Union, SAP Concur, Avon, AMD, Arrow, and SXSW Pitch.

    • United States
    • Performing Arts
    • 1 - 100 Employee
    • Visual Designer (contract)
      • May 2015 - Nov 2017

      · established and built out the visual design experience for the annual summer show · implemented a Google Drive-based workflow for managing content that helped improve efficiency by two hours a week · delivered on-time, high-quality materials with 24-72 hour timelines · elevated design standards and legibility for print materials · established and built out the visual design experience for the annual summer show · implemented a Google Drive-based workflow for managing content that helped improve efficiency by two hours a week · delivered on-time, high-quality materials with 24-72 hour timelines · elevated design standards and legibility for print materials

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Visual Designer
      • Jan 2013 - Feb 2016

      I collaborated on a company-wide brand overhaul, designed the logo of a major department, led the re-brand of a company conference that registers over 10,000 attendees, and designed the CEO’s presentations for two consecutive years. I collaborated on a company-wide brand overhaul, designed the logo of a major department, led the re-brand of a company conference that registers over 10,000 attendees, and designed the CEO’s presentations for two consecutive years.

    • 1 - 100 Employee
    • Environmental Designer
      • Nov 2011 - Jan 2013

      I increased sales by 2-5% on featured products through customer-focused messaging and visually striking illustrations, consulted regional stores on experience design and visual design strategy, and collaborated with department managers to create eye-catching displays that helped win sales competitions. I increased sales by 2-5% on featured products through customer-focused messaging and visually striking illustrations, consulted regional stores on experience design and visual design strategy, and collaborated with department managers to create eye-catching displays that helped win sales competitions.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Lead Visual Designer/Webmaster
      • Jun 2010 - May 2011

      Designed the annual welcome T-shirt for thousands of incoming freshman. Laid out multiple student organization charts. Created Texas Music History’s 11th annual Unplugged concert poster. Updated and maintained the student center website through Gato: Web Content Management System.

    • School of Art & Design Print Center Technician
      • Aug 2009 - May 2011

      Maintained Epson Stylus Pro 2400, 3880, and 7900 printers. Managed supply inventory as well as customer account database through FileMaker. Provided pre-press assistance and trouble shooting for printed design projects. Resolved challenges regarding registration and color configuration.

Education

  • Texas State University-San Marcos
    Bachelors, Communication Design, Painting
  • General Assembly
    UX Design

Community

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