Swati Priyanka

Marketing Content Manager at Propel Apps
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Location
IN

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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Marketing Content Manager
      • Jun 2023 - Present

      India Manage content across website and social media platforms Cross-functional responsibilities - internal communication QC blogs, ad copies and comms Write, edit and proofread long form articles Content strategy and implementation Sync with the team and monitor content workflow Curate engaging social media posts R&D industry trends and fact check Coordinate with web developer, designer and ceo for optimization Manage content calendars, editorial workflows, and client… Show more Manage content across website and social media platforms Cross-functional responsibilities - internal communication QC blogs, ad copies and comms Write, edit and proofread long form articles Content strategy and implementation Sync with the team and monitor content workflow Curate engaging social media posts R&D industry trends and fact check Coordinate with web developer, designer and ceo for optimization Manage content calendars, editorial workflows, and client communications, ensuring timely delivery of content projects Conduct competitor analysis and market research to identify content opportunities and gaps, resulting in increased market share for clients Develop content style guides and best practices documentation to maintain consistent brand messaging Supply Chain Management Platform (Target Audience - AMER and Middle East) Show less

    • Technology, Information and Internet
    • 700 & Above Employee
    • Senior Technical Writer
      • May 2021 - May 2023

      Hyderabad, Telangana, India Write, edit and code internal as well as external articles published on support.google.com Interact with stakeholders, product managers and content leads for documentation requirements Undertake peer reviews and editorial feedback Proactively allocate bugs to specialised technical writers Monitor writer's pool and assign tasks as per bandwidth Participate actively in cross-site ad hoc responsibilities (India, Philippines and Mississippi)

    • Uzbekistan
    • Education
    • 1 - 100 Employee
    • Sr. Process Executive - Digital Marketing
      • Jan 2019 - May 2021

      Gurgaon, Haryana, India Write Search Ads for the client, Google Review Quality Mentor Team - Process Knowledge & Communications Drive In-House Pilot Projects Handle Client Communications

    • India
    • Technology, Information and Internet
    • 400 - 500 Employee
    • Senior Content Writer
      • Jul 2018 - Jan 2019

      Gurgaon, India Create content for client websites, web pages or modify the content as per suggestion. Research about the product, services and targeted audience to deliver the right content. Work out the best possible web layout with the Web Developer, Web Designer, Graphic Design and the Client Suggestions. Focus on relevant blog ideas and curate a knowledgeable feed for the consumers.

    • India
    • Telecommunications
    • 700 & Above Employee
    • Creative Graphic Designer
      • Dec 2017 - Jun 2018

      Gurgaon, India I design creatives for internal social media platforms of Vivo India pvt ltd. which majorly includes Facebook and Wechat. Creatives for events like banner, standee, backdrop, name card and other essentials are looked after by our Digital Team.

    • Content Developer
      • May 2017 - Dec 2017

      Gurgaon, India I create content for the internal social media platforms of Vivo India pvt ltd. My job role is to connect with the teams and understand their purpose for the post. Thereon, I with the association of my fellow mates in the digital team get ahead to deliver satisfactory work.

    • India
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Content Editor
      • Jan 2017 - May 2017

      New Delhi Edit drafts and manuscripts Coordinate with authors and illustrators Fact check and brainstorm ideas for children books

    • United States
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Editorial and Marketing Intern
      • Dec 2015 - Jan 2016

      Hachette Book Publishing India Pvt Ltd,Sector 44, Plot94,Gurgaon 122003. INDIA Manuscipt Assessment Editing Proof Reading Publicity and Marketing

Education

  • SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
    Post Graduation, Operations Management
    2021 - 2023
  • Ambedkar University Delhi
    Post Graduation Diploma, Publishing
    2015 - 2016
  • Delhi University
    Bachelor’s Degree, B.A.(Hons.), English
    2012 - 2015

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