Experience

Kidspreneurship

• Singapore
• Education Administration Programs
• 1 - 100 Employee

• Thinker in Chief

  • Apr 2022 - 1 year 9 months

  Singapore Certified Happiness Coach specializing in Happiness for Kids. Inculcating growth mindset



DigitalDote

• Singapore
• Advertising Services

• Digital Marketing Consultant

  • May 2017 - 6 years 8 months

  Singapore Helping businesses with growth strategy using digital interactions



Hoppingo

• Singapore
• Online Audio and Video Media
• 1 - 100 Employee

• Managing Editor

  • Jun 2015 - 8 years 7 months

  Gurgaon Managing Business Strategy, Marketing Strategy, Product Development, Strategic Partnerships and Market Expansion for Hoppingo. Product Discover Platform focused on Sampling & Content Marketing



Digital Market Asia

• Singapore
• Online Media

• General Manager - Sales & Marketing

  • Jan 2014 - Jun 2015

  Leading expansion for Digital Market Asia(DMA) in APAC Responsible for Sales Strategy Development, Marketing, Fostering Partnerships & Strategic Alliances Accountable for DMA's overall brand development, web site traffic growth, web site UI and generating revenue through various platforms and identifying revenue opportunities Creating customized solutions for advertisers/clients



Times Internet

• India
• Technology, Information and Internet
• 700 & Above Employee

• Marketing Manager

  • May 2013 - Jan 2014

  Noida Area, India Developed & executed short term and long term marketing strategy & drove marketing related strategic alliances Devised new product strategy in consultation with Head of Marketing and agencies. Was responsible for building insights around brand perception and association through focus groups, secondary research and/or structured primary research. Tracked campaign performance( Web Analytics), measured the impact, and developed insights for future campaign optimization Established… Show more Developed & executed short term and long term marketing strategy & drove marketing related strategic alliances Devised new product strategy in consultation with Head of Marketing and agencies. Was responsible for building insights around brand perception and association through focus groups, secondary research and/or structured primary research. Tracked campaign performance( Web Analytics), measured the impact, and developed insights for future campaign optimization Established and maintained Social Media ( Facebook, Twitter, Youtube, Pinterest, Blogs) footprint with focus on analytics and ORM ( Online Reputation Management) Show less



MediaCom

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Media Planner

  • Mar 2011 - Apr 2013

  Okhla, Delhi Worked for Shell, Makemytrip, Wrigleys, RBS, Revlon, EA Sports, ABP News, Sobha Developers Designed multi-media plans to deliver business ROI Worked on numerous digital marketing campaigns for auto, travel, gaming, FMCG, recruitment & other industries Managed digital P/L center for MediaCom Delhi and responsible for 100%+ growth Worked closely with the creative teams, publishers covering all aspects of digital media like SEM, Social Media, Display Ads, Mobile, EDMs, Innovations… Show more Worked for Shell, Makemytrip, Wrigleys, RBS, Revlon, EA Sports, ABP News, Sobha Developers Designed multi-media plans to deliver business ROI Worked on numerous digital marketing campaigns for auto, travel, gaming, FMCG, recruitment & other industries Managed digital P/L center for MediaCom Delhi and responsible for 100%+ growth Worked closely with the creative teams, publishers covering all aspects of digital media like SEM, Social Media, Display Ads, Mobile, EDMs, Innovations etc. Adequate working knowledge of online media planning tools (Comscore, Vizisense etc) and traditional media planning tools (TAM, IRS, MAP, TGI) Worked on new business pitches Conducted digital media workshops for various clients Show less



Educational Institute (MSPICM, Solan, HP)

• Student Consultant

  • Oct 2010 - Nov 2010

  Responsibilty - Branding and Marketing Strategies for the Institute and their in house community radio(90.4FM)



dentsu Media

• Advertising Services
• 200 - 300 Employee

• Trainee

  • May 2010 - Jul 2010

  Worked in the Account Planning Department on brands like Cannon, Hindware and BILT(AAC). Also, conducted primary research on youth. Successfully completed the Chishiki Juku – The Knowledge School in Dentsu Way for Strategic Media Management



Syntel

• United States
• Information Technology & Services
• 700 & Above Employee

• Analyst Programmer

  • Sep 2007 - Sep 2009

  Trained in IBM Mainframes.(COBOL, CICS, JCL) Worked in Business and Financial Domain. Certified by Syntel BNFS University in Capital Markets, Payments & Banking. Completed Accent Neutralization & Basic and Advanced Excel training.