Swati Saxena

Consultant Search Engine Optimization at Women First Digital
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Contact Information
us****@****om
(386) 825-5501
Location
Noida, Uttar Pradesh, India, IN
Languages
  • English -
  • Hindi -

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Barbara Okeyo

Swati is a great pleasure to work with. Very knowledgeable in all things SEO and more. As a Communications expert, she was instrumental in ensuring that I implemented my Communications strategy using timely strategic SEO data and analytics to complement my work. She also took time to explain how the SEO worked to me. She has great attention to detail, her work stands out, is a team player, attentive and I highly recommend her.

Reena Kapoor ☁

A remarkable SEO resource that develops a steadfast approach in achieving a productive and successful relationship with Keywords. She is a core commander of SEO Strategy, expertise in competitive analysis on the webpage, and transcendent recommendations for On & Off-page SEO. Skilled to provide comprehensive SEO consulting and able to communicate clearly to a wide array of skills. Positive towards work and a desire to produce quality work. I highly recommend Swati!

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Credentials

  • Google Analytics 4 (GA4) Essential Training
    LinkedIn
    Sep, 2022
    - Oct, 2024
  • Google Analytics 4 (GA4) Setup with Google Tag Manager
    Udemy
    Mar, 2022
    - Oct, 2024
  • Google Analytics 4 (GA4) Essential Training
    LinkedIn
    May, 2021
    - Oct, 2024
  • Voice Search Marketing
    LinkedIn
    May, 2021
    - Oct, 2024
  • Google Analytics Certification
    Google
    Mar, 2023
    - Oct, 2024
  • Inbound Certification
    HubSpot Academy
    Sep, 2017
    - Oct, 2024
  • Google Analytics IQ Exam
    Google
    Jan, 2018
    - Oct, 2024
  • Google Adword Mobile Certification
    Google
    May, 2018
    - Oct, 2024
  • Adwords Search Certification
    Google
    Jan, 2018
    - Oct, 2024

Experience

    • Civic and Social Organizations
    • 1 - 100 Employee
    • Consultant Search Engine Optimization
      • Jul 2020 - Present

      • Develop and execute customized SEO strategies for in-house projects, focusing on improving organic search rankings and driving targeted traffic. • Perform thorough keyword research and analysis to identify high-value opportunities and optimize website content accordingly. • Conduct comprehensive technical SEO audits, identifying and resolving website issues to enhance crawling, indexing, and overall site performance. • Implement on-page optimization techniques, including meta tags, schema markup, internal linking, and content optimization, to improve search engine visibility. • Collaborate with cross-functional teams, including web developers, content creators, and marketing managers, to align SEO efforts with overall digital marketing objectives. • Monitor and analyze website performance using SEO tools and analytics platforms, providing data-driven insights and recommendations for continuous improvement. Show less

    • Technology, Information and Internet
    • Founder
      • Apr 2020 - Present
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Assistant Manager Digital Marketing
      • Jul 2019 - Mar 2020
    • India
    • Information Services
    • 700 & Above Employee
    • Lead-Online Marketing
      • Jan 2018 - Jul 2019

      • Developed a new Content Marketing strategy for Blog that resulted in 300% improvement in inbound traffic over the year.• Manages digital budgets and improves the performance of organic search traffic.• Utilizes A/B testing to improve the conversion rate of website visitors and leads.• Responsible for several clients and in-house accounts.• Selected to assist in new product launch marketing • Redesigned corporate site to improve marketing growth• Responsible for setup, content and analytics of new client website • Developed and executed various social media, SEO and SEM initiatives to increase traffic and increase leads average of 50 SQL’s.• Produced Case Studies Show less

    • Digital Marketing Specialist
      • Nov 2016 - Dec 2017

      • Execution and implementation of Digital Marketing strategies for Clients and In-House Products• Provide SEO analysis and recommendations in coordination with elements and structure of websites.• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific• Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects• Implement link building campaigns in coordination with client SEO goals• Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals• Influencer Marketing• Online Reputation Management • Inbound marketing Show less

    • Australia
    • Travel Arrangements
    • Maternity & Child Care Break
      • Aug 2015 - Oct 2016
    • India
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • SEO Team Lead
      • Oct 2013 - Jul 2015

      • Google Analytics and Webmaster based customized reporting • Monthly/Bi-weekly/Weekly Reporting • Content Requirements for the blog, Guest blogging etc • Client Communication • Team handling and assigning tasks/monitoring • On-page optimization • Off-page optimization • Google Analytics and Webmaster based customized reporting • Monthly/Bi-weekly/Weekly Reporting • Content Requirements for the blog, Guest blogging etc • Client Communication • Team handling and assigning tasks/monitoring • On-page optimization • Off-page optimization

    • India
    • Software Development
    • 1 - 100 Employee
    • Internet Marketing
      • Aug 2011 - Mar 2013

      Responsible for all, search, paid, social media activities. Responsible for all, search, paid, social media activities.

    • United Kingdom
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • SEO
      • Jan 2010 - Jun 2010

      e-commerce website optimization for major search engines. e-commerce website optimization for major search engines.

Education

  • INSTITUTE OF MANAGEMENT STUDIES, DAVV, INDORE
    MBA(e-commerce), Internet Marketing
    2008 - 2010
  • INSTITUTE OF MANAGEMENT STUDIES, DAVV, INDORE
    Bachelor's Degree, BBA (e-commerce)
    2005 - 2008
  • Central Model School, Barrackpore
    High School, Physics, Chemistry, Maths, Computer Science
    2003 - 2005
  • Kendriya Vidyalaya
    10th

Community

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