Experience

Indi IT Solutions

• India
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Manager

  • Dec 2022 - Present

  * Developing and implementing a comprehensive digital marketing strategy for the agency and its clients, including social media, email marketing, SEO, PPC, and other channels. * Managing and leading the digital marketing teams ( Operational and Sales), providing guidance, support, and training to ensure that they are meeting their targets and achieving their goals. * Working with clients to understand their business needs and developing digital marketing campaigns that meet their… Show more * Developing and implementing a comprehensive digital marketing strategy for the agency and its clients, including social media, email marketing, SEO, PPC, and other channels. * Managing and leading the digital marketing teams ( Operational and Sales), providing guidance, support, and training to ensure that they are meeting their targets and achieving their goals. * Working with clients to understand their business needs and developing digital marketing campaigns that meet their objectives. * Managing the agency's online reputation and ensuring that all digital marketing efforts align with the agency's brand and values. * Analysing and reporting on the performance of digital marketing campaigns, using data to inform future strategies and tactics. * Staying up-to-date with the latest trends and developments in digital marketing and ensuring that the agency's approach is innovative and competitive. * Collaborating with other departments within the agency, such as creative, sales, and account management, to ensure that digital marketing efforts are integrated and aligned with the overall business strategy. * Managing the agency's digital marketing budget, ensuring that resources are allocated effectively and efficiently. * Representing the agency at industry events and conferences, building the agency's reputation as a leader in the digital marketing space. * Building and maintaining strong relationships with target accounts through frequent meetings, ensuring client trust and satisfaction while assisting them in achieving their goals. * Leading client meetings scheduled by senior executives, establishing and nurturing client relationships, understanding requirements, providing technical solutions, and scaling budgets accordingly. * Conducting in-depth studies of different technologies and latest trends (like NFTs, blockchain, cloud-based services, etc.) to stay up-to-date and make informed decisions.

• Digital Marketing Manager

  • Jan 2018 - Present

  Chandigarh Area, India • Handling 15 plus digital marketing projects at a time. • Managing 2 different team of 20 people in combined for both, Project Management and Business Development. • Project Scheduling • Team Building & Leadership • Identify business development, growth and diversification opportunities and facilitate action-driven plans to support company growth. • Create, monitor, and optimize marketing collateral across various sales channels. • Responsible for developing, managing and… Show more • Handling 15 plus digital marketing projects at a time. • Managing 2 different team of 20 people in combined for both, Project Management and Business Development. • Project Scheduling • Team Building & Leadership • Identify business development, growth and diversification opportunities and facilitate action-driven plans to support company growth. • Create, monitor, and optimize marketing collateral across various sales channels. • Responsible for developing, managing and executing business development plans for the company's sales channels sponsored by vendors for the service category. • Quality Assurance • ROI Analysis • Digital Marketing Strategist • Sales channels management include: Web (e-commerce), Retail (stores), B2B (Business to Business), Resellers, and Inbound Sales. • Reporting actual to plan results, weekly, monthly, quarterly, and year over year. • Account / Client management • Allocating tasks and monitoring performance on daily basis to match deadlines • Measure different digital marketing campaigns and assess against goals (ROI and KPIs) • Developing traffic and building keyword rankings • Leading the digital advertising Projects at various levels • Analyse and research client needs, market trends, content, keywords and strategies • Analyzing and Optimization of campaign and Ad performance • Setting and managing the PPC budget based on analysis of competitor advertisements • Improve quality score and rank for the advertisement Proficiency in various Tools and platforms including - JIRA, Basecamp, Trello & MS Project. Google keyword planner, Google Adwords, Google Analytics, Google search Console / webmaster tools, Raven tool, MOZ Tools (e.g Moz Keyword tool, Open site Explorer) WordPress, Social Media Marketing (You tube, Facebook, Instagram, Twitter, g+, LinkedIn, Blogs etc.), MS Excel, Power point, MS Word, Spyfu, HootSuite & Mailchimp.

• Project Manager

  • May 2017 - Dec 2017

  Mohali

• Senior Business Development Executive

  • Apr 2016 - Apr 2017

  Chandigarh Area, India - Developed and executed on strategy towards client goals - Collected, analyzed and processed large amounts of data - Used SEM, Social platforms, and 3rd-party tools to pull client reports and make recommendations for optimization - Maintained and managed campaigns on Google AdWords, Bing adCenter, Facebook Ads Manager, and Pinterest - Setting and hitting client targets and budgets for both volume and ROI - Identifying and executing tasks to have the most significant impact on… Show more - Developed and executed on strategy towards client goals - Collected, analyzed and processed large amounts of data - Used SEM, Social platforms, and 3rd-party tools to pull client reports and make recommendations for optimization - Maintained and managed campaigns on Google AdWords, Bing adCenter, Facebook Ads Manager, and Pinterest - Setting and hitting client targets and budgets for both volume and ROI - Identifying and executing tasks to have the most significant impact on hitting client targets - Campaign monitoring to ensure the account is pacing well relative to budgets and targets - Implementing testing initiatives in key areas such as ad creatives, landing page messaging, landing page layout, audience segmentation, placements, networks, and 3rd-party tools - Mentoring and managing team members



REGROW BIOSCIENCES

• India
• Biotechnology Research
• 1 - 100 Employee

• Coordinator cum Counselor

  • Nov 2014 - Nov 2015

  New Delhi Area, India



Forest Research Institute, Dehradun

• India
• Higher Education
• 100 - 200 Employee

• Internship Trainee

  • Jun 2013 - Dec 2013

  Dehra Dun Area, India