Swati Chawla
Asst. Professor(Management)/Customer Acquisition Partner(LAW)/Digital Marketing Manager(MERI GROUP) at GGSIPU- Claim this Profile
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Bio
Experience
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GGSIPU
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India
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Consumer Services
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1 - 100 Employee
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Asst. Professor(Management)/Customer Acquisition Partner(LAW)/Digital Marketing Manager(MERI GROUP)
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May 2016 - Present
👉Lecture Planning and Delivering sessions on Career Development, E-Business, E-Commerce, Internet Marketing, Digital Marketing, Business Communication, English and Personality Development Skills, Managerial Skill Development👉Coordinator -Marketing & Communication Department: Responsible for forwarding marketing plan for the respective academic years, aligning meetings for marketing and branding projects. Responsible for brochure designing and development👉Coordinator - Internet Marketing Communication & Digital Marketing Department – Handling Online reputation management campaigns, developing content marketing proposal, running google adword campaigns, content development for social media and handling social media official profiles of the organization – Facebook, Youtube, LinkedIn, Instagram and Blog👉Customer Acquisitions - responsible for helping a law department to increase a its revenues by acquiring new customers through lead generation, inbound calling and rigorous counseling. To develop, foster and find new potential customer leads for enrolments. To assist in developing and implementing effective call campaigns. Coaching team-mates to achieve sales excellence through strategic growth plans.👉Value Added Courses: Designing academic curriculum for various autonomous value added courses for Undergraduate and postgraduate courses: Content Marketing and Online Brand Reputation Management, Google Adwords and Analytics- Understanding the concept of Neuro Marketing in Consumer Behaviour, English Language and Communication Skills: Letter Writing, Agenda, Circulars, Minutes of Meeting and Presentation Skills, Organization Citizenship Behaviour, Web Desiging and developing E Commerce websites and Certification program in Exim Trade and Global Logistics
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Jagan Institute of Management Studies (JIMS, Rohini Sector-5)
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India
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Education Administration Programs
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100 - 200 Employee
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Marketing Head
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Sep 2011 - Feb 2015
👉Responsible for website content enrichment, handling the digital marketing and online presence of the campus. Handling the social media profiles of the campus.👉Handling the team of marketing executives, handling the query touch points, training the counselors.👉Devising Marketing Strategies and 👉Responsible for Brochure designing and development, handling and coordinating the Academic Events of the campus.👉 Responsible for coordinating for Press Release and PR activities👉 Conducting Mock Campus Drives👉Delivering sessions on E Commerce, Internet Marketing, Career Planning and Marketing Analytics👉 Customer Acquisitions - responsible for helping a PGDM/PGDM-IB/PGDM-RM department to increase a its revenues by acquiring new customers through lead generation, inbound calling and rigorous counseling. To develop, foster and find new potential customer leads for enrolments. To assist in developing and implementing effective call campaigns. Coaching team-mates to achieve sales excellence through strategic growth plans.👉Customer Success- Developing success plans for customers that outline their critical success factors, metrics for success, potential issues and provide recommendations
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IIPM
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Education Management
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700 & Above Employee
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Assistant Professor
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Apr 2011 - Sep 2011
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Career Launcher
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India
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Education Administration Programs
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700 & Above Employee
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English Faculty
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May 2010 - Apr 2011
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Education
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Amity University Delhi
Doctor of Philosophy - PhD -
Management Education Research Institute (MERI), New Delhi
Post Graduate Diploma in Management, Marketing -
Delhi University
Bachelor of Arts (B.A.), Mathematics -
St. Marks Senior Secondary Public School
Mathematics and Science