Swati Mahajan

Digital Marketing Trainer at Digiperform
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Contact Information
us****@****om
(386) 825-5501
Location
Bengaluru, Karnataka, India, IN
Languages
  • English Full professional proficiency
  • Hindi Native or bilingual proficiency
  • Punjabi Limited working proficiency

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Credentials

  • SMM Fundamentals Exam
    SEMrush
    Aug, 2020
    - Oct, 2024
  • Social Media Toolkit Exam
    SEMrush
    Aug, 2020
    - Oct, 2024
  • Keyword Research Certification
    SEMrush
    Jun, 2020
    - Oct, 2024
  • SEO Fundamentals
    SEMrush
    Jun, 2020
    - Oct, 2024
  • Google Tag Manager Fundamentals
    Google
    May, 2020
    - Oct, 2024
  • Microsoft Advertising Certified Professional
    Microsoft
    May, 2020
    - Oct, 2024
  • Google Ads Display Certification
    Google Ads
    Jul, 2019
    - Oct, 2024
  • Google Ads Fundamentals
    Google Ads
    Jul, 2019
    - Oct, 2024
  • Google Ads Search Certification
    Google Ads
    Jul, 2019
    - Oct, 2024
  • Google Ads Video Certification
    Google Ads
    Jul, 2019
    - Oct, 2024
  • Google Analytics Individual Qualification
    Google Ads
    Jul, 2019
    - Oct, 2024
  • The Fundamentals of Digital Marketing Certification
    Google
    Jun, 2019
    - Oct, 2024

Experience

  • Digiperform
    • India
    • Technology, Information and Internet
    • 500 - 600 Employee
    • Digital Marketing Trainer
      • Oct 2019 - Present

      Responsible for Digital Marketing Training; making the sessions interactive while imparting knowledge and has had happy students appreciating the lively sessions.Search Engine Marketing • Brainstorm with the marketing managers to streamline SEM channel implement PPC campaign and boost traffic by 500%.• Published CPC and CPM display ads on Google, Facebook, Instagram, etc.Search Engine Optimization • Interfaced with the marketing manager to formulate the annual SEO strategy for the firm.• Solicited user feedback and deployed tools like Google keyword planner, Google trends, Google analytics, etc. to generate relevant SEO content.• Utilized the existing network and reached out to high profile website and blogs to secure backlinks and boost the domain authority • Increased customer outreach.Email Marketing and Social Media• Used Email Marketing and social media channels to drive brand visibility and lead generation.• Basic Knowledge of HTML.• Analyzing campaign results and reporting performance.

  • Innovation Info
    • United Kingdom
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Senior Editor and Digital Marketing Analyst
      • Feb 2019 - Aug 2019

      • Worked with the marketing manager and team to manage audiences, grow, and maximize effective communication with them.• Evaluate performance metrics and make recommendations for the continuous improvement of campaigns.• Developed cross-platform digital communication strategy (website, digital media, social network etc.) as well as execute the plan.• To assist in developing compelling e-marketing campaigns in line with the brand strategy and overall marketing plans.• Assist the team with developing different 'customer journeys' and understand the key touchpoints along the way.• Evaluate Email marketing campaigns and develop a record of but does and doesn't work.• Support and execute the tracking of online KPIs and analyze results and propose improvements.

  • OMICS International Conference
    • United States
    • Events Services
    • 400 - 500 Employee
    • Assistant Managing Editor
      • Jul 2016 - Dec 2018

      • Redesigned layout, editorial guidelines, graphic elements, and style guides that resulted in a 20% increase in readership over a six-month period. Increased organic traffic/views through different digital channels, handled communication with esteemed authors.• Associated in Scientific Content Moderator, Social Media Marketing, Search Engine Optimization, Email Marketing, and reports analysis.• Quick Data Scrapper, Major Data Repository from 50+ database like NCBI, SCOPUS, PLoS, Biomed Central, Science. • Website Update through Issue of Articles, Journal Update on Various platforms.• Enhance Social Media followers.• A strong knowledge of digital publications, content marketing, scientific communications, and research methodologies were gained.

  • Panacea Biotec
    • India
    • Pharmaceutical Manufacturing
    • 100 - 200 Employee
    • Project Trainee
      • Mar 2016 - Jun 2016

      Vaccine Research and Development under Dr. ML Mago Vaccine Research and Development under Dr. ML Mago

  • CHANDIGARH UNIVERSITY
    • India
    • Education Administration Programs
    • 700 & Above Employee
    • Project Trainee
      • Aug 2015 - Dec 2015

      Physico-Chemical Properties of Water under Dr. Tulika Mishra Physico-Chemical Properties of Water under Dr. Tulika Mishra

Education

  • CHANDIGARH UNIVERSITY
    Master's degree, Biotechnology
    2014 - 2016
  • Himachal Pradesh University
    Bachelor's degree, Biotechnology
    2011 - 2014

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