Experience

Option Designs

• India
• Advertising Services
• 1 - 100 Employee

• Copywriter

  • Mar 2022 - Present

  Copywriter in a team focused on ideating marketing strategies for brands in FMCG, Real Estate, and Electronics sectors. Tempt India Pvt. Ltd.: Launched the brand through strategizing marketing campaigns and designing product lineups. Developed a design strategy to increase brand awareness. Strategized brand launch on Amazon and Flipkart platforms. Haldiram's: Managed and strategized for India's best FMCG brand. Increased footfall in stores and facilitated the expansion to 100 stores in Delhi NCR. Launched and strategized sub-brands like Whole Foods (a healthy snacks brand. Also managed their social media page @wholefoodsindia), Muskaan (a premium gifting range), and Snack Spot (a new age cafe chain). Worked on branding and strategy for Haldiram's first cafe in London, UK. Managed social media pages (@haldirams.official and @haldiramsindia) to enhance social engagement. Strategized to gain 100k followers for @haldirams.official JMS Group: Strategized branding and re-branding initiatives for a premium real estate company in Gurugram. Devised a strategy to successfully launch five new real estate projects with significant public interest. Sangam Sweets: Launched a campaign and managed social media presence (@sangamsweets) for Sangam Sweets. Increased footfall in each store and developed strategies to expand to new locations. Business Development: Pitched and secured new accounts by presenting proposals to potential clients. Show less



Zoutons.com

• India
• Internet Publishing
• 1 - 100 Employee

• Content Writer

  • Aug 2021 - May 2022

  Content Writer/Copywriter role. Created affiliate coupons for the Zoutons platform. Implemented SEO strategies to drive increased traffic to the platform and stores. Generated affiliate coupons for popular brands such as Adidas, MamaEarth, Nike, Puma, Souled Store, Myntra, etc. Conducted research on new offers and discount coupons to attract more traffic to the associated stores. Content Writer/Copywriter role. Created affiliate coupons for the Zoutons platform. Implemented SEO strategies to drive increased traffic to the platform and stores. Generated affiliate coupons for popular brands such as Adidas, MamaEarth, Nike, Puma, Souled Store, Myntra, etc. Conducted research on new offers and discount coupons to attract more traffic to the associated stores.



Testbook.com

• India
• E-Learning Providers

• Content Writer

  • May 2021 - Aug 2021

  Conducted research and wrote informative blogs targeting students preparing for exams such as NCERT, government exams, and engineering exams. Developed study routines and strategies to help students effectively prepare for their exams. Conducted research and wrote informative blogs targeting students preparing for exams such as NCERT, government exams, and engineering exams. Developed study routines and strategies to help students effectively prepare for their exams.



The Indian Wire

• India
• Online Media
• 1 - 100 Employee

• Content Writer

  • Jul 2020 - Oct 2020

  Developed and implemented SEO strategies to drive increased traffic to the website. Conducted research on trending topics in the financial sector to create viral news content. Authored SEO-optimized blogs that effectively boosted website traffic. Devised strategies to engage and expand the audience through Reddit, resulting in blog posts receiving over 5,000 upvotes. Author link: https://www.theindianwire.com/author/swastikbhattacharjee/ Developed and implemented SEO strategies to drive increased traffic to the website. Conducted research on trending topics in the financial sector to create viral news content. Authored SEO-optimized blogs that effectively boosted website traffic. Devised strategies to engage and expand the audience through Reddit, resulting in blog posts receiving over 5,000 upvotes. Author link: https://www.theindianwire.com/author/swastikbhattacharjee/