Swaraj Deogharia
Marketing Manager at Stashfin- Claim this Profile
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English Native or bilingual proficiency
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Hindi Native or bilingual proficiency
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Bengali Native or bilingual proficiency
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Bio
Credentials
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Bachelor of Technology - First Class with Distinction
NIT DurgapurJun, 2016- Nov, 2024
Experience
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Stashfin
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India
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Financial Services
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100 - 200 Employee
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Marketing Manager
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Feb 2023 - Present
Stashfin is a leading fintech platform with a mission to provide access to fair, fast, and transparent financial products & services for millions of borrowers across India. By providing a simple, clean, efficient and easy to navigate digital platform, Stashfin empowers individuals in helping to take charge of their financial health. Stashfin serves new-to-credit, prime, and super-prime borrowers with products that have been designed ground-up with our customers in mind. The firm also… Show more Stashfin is a leading fintech platform with a mission to provide access to fair, fast, and transparent financial products & services for millions of borrowers across India. By providing a simple, clean, efficient and easy to navigate digital platform, Stashfin empowers individuals in helping to take charge of their financial health. Stashfin serves new-to-credit, prime, and super-prime borrowers with products that have been designed ground-up with our customers in mind. The firm also strives to create opportunities for borrowers with limited credit footprints to participate in the formal financial system, thereby enabling them to build credit scores and successfully embark on a journey of economic freedom. For more details, please visit www.stashfin.com Show less Stashfin is a leading fintech platform with a mission to provide access to fair, fast, and transparent financial products & services for millions of borrowers across India. By providing a simple, clean, efficient and easy to navigate digital platform, Stashfin empowers individuals in helping to take charge of their financial health. Stashfin serves new-to-credit, prime, and super-prime borrowers with products that have been designed ground-up with our customers in mind. The firm also… Show more Stashfin is a leading fintech platform with a mission to provide access to fair, fast, and transparent financial products & services for millions of borrowers across India. By providing a simple, clean, efficient and easy to navigate digital platform, Stashfin empowers individuals in helping to take charge of their financial health. Stashfin serves new-to-credit, prime, and super-prime borrowers with products that have been designed ground-up with our customers in mind. The firm also strives to create opportunities for borrowers with limited credit footprints to participate in the formal financial system, thereby enabling them to build credit scores and successfully embark on a journey of economic freedom. For more details, please visit www.stashfin.com Show less
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GoMechanic.in
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India
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Vehicle Repair and Maintenance
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700 & Above Employee
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Brand Marketing Manager
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Apr 2022 - Feb 2023
Roles and Responsibilities: 1. Designing and launching Brand Campaigns, ATL and BTL activations, collaborating with stakeholders and agencies, tracking and monitoring campaign analytics to meet KPI’s and ensure smooth execution. 2. Implementation of integrated communication plan across digital and social media, ecommerce, PR and influencer marketing. 3. Creating and developing marketing collaterals and initiatives to promote the brand value proposition. Achievements: 1… Show more Roles and Responsibilities: 1. Designing and launching Brand Campaigns, ATL and BTL activations, collaborating with stakeholders and agencies, tracking and monitoring campaign analytics to meet KPI’s and ensure smooth execution. 2. Implementation of integrated communication plan across digital and social media, ecommerce, PR and influencer marketing. 3. Creating and developing marketing collaterals and initiatives to promote the brand value proposition. Achievements: 1. Successfully launched several campaign and orchestrated several branding activities with increase in brand engagement and actively involved in the launch of the several offline brand activations 2. Grew conversion contribution from 5% MoM to 20% MoM in overall purchase through App and Website Show less Roles and Responsibilities: 1. Designing and launching Brand Campaigns, ATL and BTL activations, collaborating with stakeholders and agencies, tracking and monitoring campaign analytics to meet KPI’s and ensure smooth execution. 2. Implementation of integrated communication plan across digital and social media, ecommerce, PR and influencer marketing. 3. Creating and developing marketing collaterals and initiatives to promote the brand value proposition. Achievements: 1… Show more Roles and Responsibilities: 1. Designing and launching Brand Campaigns, ATL and BTL activations, collaborating with stakeholders and agencies, tracking and monitoring campaign analytics to meet KPI’s and ensure smooth execution. 2. Implementation of integrated communication plan across digital and social media, ecommerce, PR and influencer marketing. 3. Creating and developing marketing collaterals and initiatives to promote the brand value proposition. Achievements: 1. Successfully launched several campaign and orchestrated several branding activities with increase in brand engagement and actively involved in the launch of the several offline brand activations 2. Grew conversion contribution from 5% MoM to 20% MoM in overall purchase through App and Website Show less
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CARS24
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India
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Software Development
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700 & Above Employee
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Manager (Branding)
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Apr 2021 - Apr 2022
• Responsible for building strategy and brand voice for the C2B division at Cars24 • Partnering with marketing, branding and HR teams to drive diverse social media campaigns • Creating and developing communication collaterals and initiatives to promote and diffuse the Brand Value Proposition • Defining measurements for success and assess the effectiveness of campaigns • Aligning branding and marketing strategies to highlight our culture and diversity • Responsible for building strategy and brand voice for the C2B division at Cars24 • Partnering with marketing, branding and HR teams to drive diverse social media campaigns • Creating and developing communication collaterals and initiatives to promote and diffuse the Brand Value Proposition • Defining measurements for success and assess the effectiveness of campaigns • Aligning branding and marketing strategies to highlight our culture and diversity
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MICA Leadership Series
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Ahmedabad, Gujarat
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Head, Networking & Logistics
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Mar 2020 - Mar 2021
Managing Industry Relations and Corporate Communications Key anchor: Planning, Executing & Hosting Guest Lectures/Talks and workshops Managing Industry Relations and Corporate Communications Key anchor: Planning, Executing & Hosting Guest Lectures/Talks and workshops
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WeiKFiELD Foods Pvt Ltd
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India
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Food & Beverages
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200 - 300 Employee
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Brand Strategy and Marketing Intern
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May 2020 - Jun 2020
Worked on Strategic Positioning of Eco Valley Hearty Oats under Weikfield. Other Deliverables included - Launch of the New brand Identity and Sonic asset - Branding of Green Tea, Fresh Mushrooms and Oats - Designing of Digital Marketing Launch Plans for Green Tea. - Handling Marketing Campaigns, Social Media and Influencer collaborations - Sales Data Analysis and Recommendations - Analysis of Post-Covid consumption patterns and opportunities Worked on Strategic Positioning of Eco Valley Hearty Oats under Weikfield. Other Deliverables included - Launch of the New brand Identity and Sonic asset - Branding of Green Tea, Fresh Mushrooms and Oats - Designing of Digital Marketing Launch Plans for Green Tea. - Handling Marketing Campaigns, Social Media and Influencer collaborations - Sales Data Analysis and Recommendations - Analysis of Post-Covid consumption patterns and opportunities
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Futures First
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India
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Capital Markets
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700 & Above Employee
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Trading Analyst
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Feb 2017 - May 2018
Fixed Income Derivatives Trader at Brazil Market and Montreal Exchange. - Analyzing trends based on current economic scenario of the markets and trading capital markets (BOVESPA BMF ID / Canadian BAX). Fixed Income Derivatives Trader at Brazil Market and Montreal Exchange. - Analyzing trends based on current economic scenario of the markets and trading capital markets (BOVESPA BMF ID / Canadian BAX).
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Mu Sigma Inc.
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United States
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Business Consulting and Services
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700 & Above Employee
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Trainee Decision Scientist
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Oct 2016 - Dec 2016
Worked on projects that involved, - Coming up with the problem DNA, Factor Map and Hypothesis Matrix - Follow the Analytic process Framework for descriptive processes and access 1 million records with 50 variables - Data cleaning and manipulation through R and SQL. - Analysis of patterns through Control and Holdout tests - Performing T-test and Z-test on the provided data Worked on projects that involved, - Coming up with the problem DNA, Factor Map and Hypothesis Matrix - Follow the Analytic process Framework for descriptive processes and access 1 million records with 50 variables - Data cleaning and manipulation through R and SQL. - Analysis of patterns through Control and Holdout tests - Performing T-test and Z-test on the provided data
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Wadhwani Foundation
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India
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Non-profit Organizations
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200 - 300 Employee
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Core Team Member
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Jan 2015 - Mar 2016
- Played a key role in the initiation of the NIT Durgapur Chapter of NEN - National Entrepreneurship Network (An initiative by Wadhwani Foundation to promote entrepreneurship). - Had a vital role in conceptualizing and organizing Entrepreneurship Carnival, the one of its kind event for promotion of entrepreneurship amongst students with over a footfall of around 400 students from colleges in & around Durgapur. - Played a key role in the initiation of the NIT Durgapur Chapter of NEN - National Entrepreneurship Network (An initiative by Wadhwani Foundation to promote entrepreneurship). - Had a vital role in conceptualizing and organizing Entrepreneurship Carnival, the one of its kind event for promotion of entrepreneurship amongst students with over a footfall of around 400 students from colleges in & around Durgapur.
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Centre for Cognitive Activities, NIT Durgapur
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India
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Non-profit Organizations
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1 - 100 Employee
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Core Team Member
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Mar 2013 - Mar 2016
- Led a 2-tier team of 81 members as part of 14 member apex student body to plan and execute Aarohan - The Annual Techno Management Fest of NIT Durgapur. - Instrumental in getting various Corporate Sponsorship from the Bangalore region. - Witnessed a stark increase in event participation and social media outreach to 5 times of the previous year's mark during the tenure. - Led a 2-tier team of 81 members as part of 14 member apex student body to plan and execute Aarohan - The Annual Techno Management Fest of NIT Durgapur. - Instrumental in getting various Corporate Sponsorship from the Bangalore region. - Witnessed a stark increase in event participation and social media outreach to 5 times of the previous year's mark during the tenure.
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Entrepreneurship Cell, CCA, NIT Durgapur
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India
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Education Management
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1 - 100 Employee
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Core Team Member
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Mar 2013 - Mar 2016
- Have been the Event Head of the Annual B-plan competition for the past two editions - Worked as the chief coordinator of the E-Carnival 2015, under the National Entrepreneurship Network, workshops. - Organized campus meet-ups to promote entrepreneurship within the campus. - Organizer for Inspiratie (’14,‘15 & '16), The Annual Conclave of NIT Durgapur wherein many great personalities from different walks of life converge to share their stories of inspiration and success. - Have been the Event Head of the Annual B-plan competition for the past two editions - Worked as the chief coordinator of the E-Carnival 2015, under the National Entrepreneurship Network, workshops. - Organized campus meet-ups to promote entrepreneurship within the campus. - Organizer for Inspiratie (’14,‘15 & '16), The Annual Conclave of NIT Durgapur wherein many great personalities from different walks of life converge to share their stories of inspiration and success.
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Tata Steel
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India
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Mining
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700 & Above Employee
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Project Intern
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May 2015 - Jun 2015
Project Details: Prospects of LD Slag in Future Achievements: Identified the uses of Slag generated from the Steel Plant in construction purposes and absorption process in Water Treatment Plant as compared to costlier conventional powdered activated carbon for the removal of phosphate ion from aqueous solution. Project Details: Prospects of LD Slag in Future Achievements: Identified the uses of Slag generated from the Steel Plant in construction purposes and absorption process in Water Treatment Plant as compared to costlier conventional powdered activated carbon for the removal of phosphate ion from aqueous solution.
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Tata Motors
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India
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Motor Vehicle Manufacturing
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700 & Above Employee
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Project Intern
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Dec 2014 - Jan 2015
Project Details: To analyze the different blocks of Grey Cast Iron in order to avoid reworking and to study the defects in CYL Block 491x128 and measures to prevent them. Achievements: Analyzed the Lab tests of the foundry samples and identified the main defects in GCI blocks through Fishbone and Pareto analysis in order to reduce the production and handling costs by 40%. Project Details: To analyze the different blocks of Grey Cast Iron in order to avoid reworking and to study the defects in CYL Block 491x128 and measures to prevent them. Achievements: Analyzed the Lab tests of the foundry samples and identified the main defects in GCI blocks through Fishbone and Pareto analysis in order to reduce the production and handling costs by 40%.
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Lal10
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United States
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Wholesale Import and Export
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1 - 100 Employee
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Business Development Intern
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Dec 2014 - Jan 2015
Worked on market analysis, vendor procurement, promotional activities, marketing, website content management and strategies to increase product and customer base. Achievements: Expanded Product Range and Increase in customer base in my tenure. Worked on market analysis, vendor procurement, promotional activities, marketing, website content management and strategies to increase product and customer base. Achievements: Expanded Product Range and Increase in customer base in my tenure.
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Alloy Steel Plant, Durgapur
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Durgāpur Area, India
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Project Intern
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May 2014 - Jun 2014
Undergone training in various processes implemented in the plant to have a better view for the optimization techniques that needs to be implemented in the plant. Undergone training in various processes implemented in the plant to have a better view for the optimization techniques that needs to be implemented in the plant.
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Education
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2019 - 2021
MICA | The School of Ideas
Master of Business Administration - MBA, Strategic Marketing and Communications -
2012 - 2016
National Institute of Technology Durgapur
Bachelor of Technology - BTech, Metallurgical and Materials Engineering -
2009 - 2011
Delhi Public School, Ranchi
AISSCE, Mathematics with Physical Education -
1997 - 2009
Delhi Public School, Ranchi
AISSE, Science with Mathematics
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