Experience

The Modist
• United Arab Emirates
• Retail Apparel and Fashion
• 1 - 100 Employee
• Digital Merchandising Specialist

  • Aug 2022 - Present

Lals Group
• Retail
• 700 & Above Employee
• Ecommerce Merchandiser

  • Feb 2021 - Jul 2022

Al Tayer Group
• United Arab Emirates
• Retail
• 700 & Above Employee
• Assistant Digital Merchandiser

  • Dec 2018 - Jan 2021


Arvind Lifestyle Brands Limited

• India
• Appliances, Electrical, and Electronics Manufacturing
• 200 - 300 Employee

• Executive

  • May 2018 - Nov 2018

  Key Accounts Management for GAP, on portals Amazon, Myntra and Jabong. Managing content, attribute creation, stock allocation as well as supervising fulfilment of purchase orders in time. Coordinating with partners (Portals), warehouse and transporters for successful delivery of products according to appointment dates. Maintaining product hygiene on channels and trouble-shooting problems involving product mismatches, wrong mappings and listings. Key Accounts Management for GAP, on portals Amazon, Myntra and Jabong. Managing content, attribute creation, stock allocation as well as supervising fulfilment of purchase orders in time. Coordinating with partners (Portals), warehouse and transporters for successful delivery of products according to appointment dates. Maintaining product hygiene on channels and trouble-shooting problems involving product mismatches, wrong mappings and listings.



Blue Saint India

• Ecommerce Merchandiser

  • Dec 2016 - May 2018

  Online responsibilities Managing sales for the domestic brands, Blue Saint and Sheltr on Myntra in marketplace model. Managing sales for imported brand Pink Woman on Myntra, on SOR model. Managing sales of Blue Saint Womenswear and Pink Woman on Ajio, ABOF and Jabong. Monitoring performance of category on a daily basis. Ensuring fulfillment of customer orders by continuously monitoring the inventory level. Analyzing past sales data and suggesting the optimum product mix to increase sales on the portal. Allocation of stocks to different portals and managing discounts based on ageing of stock and sell-through. Offline responsibilities Working on allocation of stocks for the brands Sheltr, Pink Woman and Blue Saint Womens wear for offline retailer, Inmark. Working on Replenishment of styles, by analyzing sales versus stock cover, and ensuring timely execution of dispatches of stocks to increase sales. Working on setting Visual Merchandising standards for these brands at Inmark stores. Other responsibilities Making the weekly status report for Ecommerce sales. Collaborating with fashion analytics site Stylumia to come up with ideas and insights for new season merchandise of Blue Saint.



Future Lifestyle Fashions Ltd

• Product Field Merchandiser

  • Jun 2016 - Dec 2016

  Manage the Ladies Ethnic and Western wear categories in GujaratRegion for three stores- Ahmedabad, Surat and Vadodara.Assist the backend category team by ensuring that the guidelines arebeing followed in the store.Analyze weekly sales figure and share insights on achievement/nonachievement,basis floor reality.Monitor and manage the Sell Through in each store of the region, atbrand and product level.Monitor stock to sales mix of each brand, highlight imbalances andensure correction.Suggest inter branch transfers of non-moving stocks.Plan for replenishment of best sellers.KEY PROJECTS UNDERTAKEN:MERCHANDISE PLANNING FOR FESTIVE SEASONMaking merchandise plan for the festive season by analyzing pastyear’s sales data & current trends, taking into consideration backlogs ineach category in the present YTD level, as well as growth, and pitchingnumbers for each merchandise category based on data and on-floorexperience.Making product-wise requirement for the festive season (Navratri, Pujoand Diwali) by working on sales data (Style wise Sell-throughs) andweek cover for each style and suggesting replenishment quantities forthe same.MERCHANDISE PLANNING FOR WINTER SEASONMaking merchandise plan for both Ladies ethnic and western wearcategories in three stores, by analyzing like for like sales, contribution ofeach merchandise category and pitching required quantities based onthe demand forecast.Assessing replenishment quantities for products based on the availableinventory at each store in the region for every merchandise category,at brand level, and suggesting inter-branch transfers for the same.

• Buying Intern

  • Feb 2016 - May 2016

  Work with the buying team for Ladies Western wear category of Central Mall.Assisting in analysing trends for AW16, creating buying plans and order sheets, complete store-level and brand level analysis of the category from past sales data.Market survey for competitor analysis.



Miss Chase

• India
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing Intern

  • Jun 2015 - Jul 2015

  Assist in the creation of e-mail campaigns, on line promotion, etc. Assist in the distribution or delivery of marketing materials Assist with fulfillment of marketing offers Perform analysis of marketing and sales data Seek and analyze competitor marketing and sales materials both on and offline Prepare presentations Enter contact information into contact management systems Provide support to social media efforts Maintain tracking report of public relations activity Assist with business development initiatives Fashion Blogging



Cognizant Technology Solutions

• India
• Consumer Services

• Programmer Analyst

  • Oct 2012 - May 2014

  Quality Assurance and Evaluation Quality Assurance and Evaluation


Siemens VAI Metals Technologies
• China
• Summer Intern

  • Jun 2011 - Jul 2011