Experience

Fresh Events Asia

• Malaysia
• Spectator Sports
• 1 - 100 Employee

• Marketing Consultant

  • Jan 2023 - Present

  Managing marketing, creative & content deliverables to develop, implement, track and optimise marketing campaigns across all markets & digital channels for FEA’s brand such as The Music Run, Powerman & Hypefit. Utilising my hard skills & knowledge of the current marketing tools and strategies to lead integrated marketing campaigns from concept to execution, ultimately ensuring attendance and ticket sales revenue for every event is maximised. Managing marketing, creative & content deliverables to develop, implement, track and optimise marketing campaigns across all markets & digital channels for FEA’s brand such as The Music Run, Powerman & Hypefit. Utilising my hard skills & knowledge of the current marketing tools and strategies to lead integrated marketing campaigns from concept to execution, ultimately ensuring attendance and ticket sales revenue for every event is maximised.



Sazzy Creatives

• Malaysia
• Advertising Services
• 1 - 100 Employee

• Senior Designer & Marketing Manager

  • Sep 2021 - Dec 2022

• Graphic Designer & Social Media Strategist

  • Jun 2021 - Sep 2021



Self-employed

• Kuala Lumpur, Malaysia

• Freelance Graphic Designer

  • Nov 2017 - Jul 2021

  Specializes in creating branding guidelines and communicative visuals for start ups and SMEs. Designing logos & systematic design guidelines that develop a comprehensive brand identity. Established experience in numerous entities part of Kuala Lumpur's F&B, fitness & lifestyle industry. Well versed with logo design, brand guidelines, visuals for social media & branding collateral. Special skills include Wix (user interface design), Adobe Illustrator, Photoshop and other Adobe creative cloud. programing.



FLYPROJECT

• Malaysia
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing & Partnerships Lead

  • Apr 2019 - Jun 2020

  Involved in partnerships & marketing for Flyproject. To promote awareness, brand acknowledgement & presence. Responsibilities vary from managing partnerships & collaboration, public relations, event organizing, research, creating marketing artwork such EDMs, collateral, merchandising etc. Involved in partnerships & marketing for Flyproject. To promote awareness, brand acknowledgement & presence. Responsibilities vary from managing partnerships & collaboration, public relations, event organizing, research, creating marketing artwork such EDMs, collateral, merchandising etc.



Mamacina

• Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

• Marketing Manager

  • Apr 2019 - May 2020

  A sub-brand by Flyproject — Mamacina is a upbeat & trendy gastropub located in DC Mall, Bukit Damansara. I was involved in augmenting Mamacina’s online presence via social media platforms — Instagram & Facebook. Coordinated & managed the execution of events & seasonal campaigns, as well as creating complimentary visuals/collaterals to promote awareness of events, driving attendance and ultimately, sales. A sub-brand by Flyproject — Mamacina is a upbeat & trendy gastropub located in DC Mall, Bukit Damansara. I was involved in augmenting Mamacina’s online presence via social media platforms — Instagram & Facebook. Coordinated & managed the execution of events & seasonal campaigns, as well as creating complimentary visuals/collaterals to promote awareness of events, driving attendance and ultimately, sales.



Thursdvys

• Malaysia
• Food and Beverage Services
• 1 - 100 Employee

• Barista

  • Nov 2018 - Mar 2019



Cottle Coffee

• 1 - 100 Employee

• Graphic Designer

  • Apr 2017 - Nov 2017

  Acted as in-house graphic designer for Cottle Coffee Malaysia & Cottle Coffee Melbourne. Part-time barista Acted as in-house graphic designer for Cottle Coffee Malaysia & Cottle Coffee Melbourne. Part-time barista