Experience

JM Suomi Oy

• Finland
• Real Estate
• 1 - 100 Employee

• Head of Sales and Marketing

  • Nov 2018 - Present

  Head of Sales and Marketing in Finland, working close to colleagues in other Nordic countries especially in Sweden and Norway. Responsible also for Communications. Member of the Finnish Management team. Passionate about finding and launching out-of-the box creative concepts and insights in the field of housing and residential environments. Always searching for new ways of doing better business.



JM

• Sweden
• Construction
• 700 & Above Employee

• Sales and Marketing Manager

  • Sep 2014 - Nov 2018

  Responsible for creating and implementation of sales and marketing strategy for JM's apartments in Finland. Supervisor for Sales Consultants and Marketing Coordinators and Web team. Building processes, routines and KPI's for excellent sales results and great B2C customer experience. Loving people and organizing outstanding events for customers.



Bonnier Publications Oy

• Finland
• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing Director

  • May 2011 - Mar 2014

  Responsible for creating total marketing strategy for local magazine concepts (Olivia, Divaani, Evita and Costume) including both brand development and circulation. Head of Marketing: subscription sales, loyalty programs, newsstand sales, company sales, all awareness activities including TV, radio, outdoor, social media, B2C events and other brand marketing campaigns. As a member of the management team I participated in developing and building new business areas.The group changed the focus of magazine business on 2014 focusing only to international magazine concepts and the local magazines were sold.



Aller Media Oy, Finland

• Finland
• Media Production
• 1 - 100 Employee

• Marketing Manager

  • Dec 2009 - May 2011

  Responsible for all tactical campaigns excluding telemarketing. Head of Tactical Marketing team: direct marketing, digital marketing, newsstand sales. Overall responsibility of circulation sales. Played active role in CRM projects and customer database enrichment.



Talentum Media

• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing Manager

  • Jan 2009 - Dec 2009

  As a Marketing Manager in circulation sales my role was to lead and manage all tactical activities, direct marketing, digital marketing, telemarketing (outbound campaigns). Participated in several CRM and business intelligence projects.

• Development Manager

  • Jan 2008 - Dec 2008

  As a Development Manager in ad sales my responsibility included e.g. developing the reporting strategy and conceptualizing new business models.



Viestilehdet Oy, Maaseudun Tulevaisuus

• Development Manager

  • Sep 2005 - Dec 2007

  Responsible for creating new business models for circulation sales and ad sales. Responsible for purchasing external telemarketing services. Played active role in special development projects i.e. website renewal projects and development of reporting and analysis tools for subscription sales and ad sales.



Suoramarkkinointi Mega Oy

• Aluejohtaja, yhteysjohtaja, yhteyspäällikkö

  • May 1999 - Aug 2005

  My career within the company followed an organic path. As a Regional Director I was responsible for the business results of the company's largest customers including the parent company Talentum. Responsible for operational activities and turnover of five telesales offices. As a member of management team I participated in developing the strategy of the company.



ECCO Shoes

• Denmark
• Retail Apparel and Fashion
• 100 - 200 Employee

• Markkinointisuunnittelija

  • Feb 1998 - May 1999

  Responsible for campaign planning and implementation of marketing campaigns. Built and maintained relationships with the customers, media and advertising agencies. Participated in purchasing for the Finnish market.