SEO Account Manager

• Sep 2022 - Present

• Creating SEO strategies for clients, which includes completing technical website audits, keyword research and competitor research. • Completing a monthly report for each client that covers keyword rank movements, new users, conversions and other key business metrics. • Monitoring website performance and search trends to identify rank opportunities. • Contributing to and delivering team upskilling and training. • Keeping up to date with algorithm updates and market trends to inform client strategies. Show less

SEO Strategy Team Leader

• May 2022 - Sep 2022

• Line managing Digital Copywriters and SEO Executives, providing support, answering questions and delivering regular training to team members. • Completing copy quality checks of Digital Copywriters' work to ensure SEO best practices were followed.• Provided support and advice to SEO Executives with delivering strategies for products/segments.

SEO Executive

• Mar 2021 - May 2022

• In charge of developing the SEO strategy for two Twinkl products through proposing and implementing projects, analysing data and keeping up to date with SEO trends. • Worked closely with the dedicated Copywriters to complete projects that focused on improving organic performance.• Completed ongoing keyword research and competitor analysis, monitored SEO performance and sent a bi-weekly newsletter to key stakeholders, including CEO.

Digital Copywriter

• Jun 2020 - Mar 2021

• Wrote short-form and long-form SEO-optimised content, which included optimising product pages, writing blogs and creating content for wiki-style pages.• Worked on additional monthly projects such as completing competitor research and optimising content for Google's rich results.

Data Assistant

• Nov 2019 - Jun 2020

International Student Ambassador

• Dec 2016 - May 2020

As an International Student Ambassador, my responsibilities include: - welcoming new students to the country by leading/helping at events that are part of the University's Orientation programme; - meeting students at Manchester airport and taking them back to Sheffield; - working at a Meet and Greet desk, where I answer students' enquiries; - leading campus tours and trips around the UK; - promoting campus events and working as support staff there. As an International Student Ambassador, my responsibilities include: - welcoming new students to the country by leading/helping at events that are part of the University's Orientation programme; - meeting students at Manchester airport and taking them back to Sheffield; - working at a Meet and Greet desk, where I answer students' enquiries; - leading campus tours and trips around the UK; - promoting campus events and working as support staff there.

Marketing Assistant (Industrial Placement)

• Sep 2018 - Aug 2019

Throughout the 12 months of my placement at ANSYS, I have developed personally through acquiring new skills while learning what it is to work in a professional environment. As a Marketing Assistant, my responsibilities included: - working on the company's CRM system making sure it is up-to-date; - researching companies that could be potential customers; - creating promotional material including training and information flyers for events; - attending trade shows; - working with event organisers and suppliers such as IMechE, IET, WES, etc.; - handling delegate logistics for seminars and conferences Show less

Crew Trainer

• Feb 2017 - Aug 2018

Working in a team to deliver positive customer service and making sure the high standards of the McDonald’s brand are put into practice by ensuring customers’ needs are always put first. As a Crew Trainer, my responsibilities included: - welcoming new starters and helping them with their learning on their first shifts - being a teacher, coach, expert and role model, I made sure employees adopted the correct procedures and applied the “vital ingredients” while at work; - assessing crew members' skills, by recording their performance. Show less

Receptionist

• Jun 2016 - Aug 2016

Overall communication with guests making sure they’re satisfied with their stay by welcoming them in a polite and friendly manner; Answer any enquiries through email and telephone; Write daily financial reports and invoices. Overall communication with guests making sure they’re satisfied with their stay by welcoming them in a polite and friendly manner; Answer any enquiries through email and telephone; Write daily financial reports and invoices.