Affiliate Manager

• Apr 2021 - Present

Affiliate, Influencer and Marketing consultant

• Aug 2019 - Present

Work for Admiral Markets Forex broker, cash loans, and crypto projects as an affiliate/user acquisition manager. - Prospect, negotiate, develop, and manage partnerships for fintech companies with publishers (direct traffic sources, aggregators, ad networks) and influencers - Create and manage campaigns to acquire new users and build engagement with old ones - Manage and optimize campaigns to yield positive ROI - Continually monitor and suggest improvements for the usability, content, and conversion points of clients’ websites to support growth objectives across multiple product offerings - Work with affiliate platform similar to Impact. Did tech implementation and set the tracking between Poweb BI/Google Analytics/Affiliate tracker Achievements: - Re strategized the campaigns for reaching KPIs (Focused on measurable and scalable traffic sources, local promotions that bring the results). As the result - delivered x3 leads than before; - Has launched Cashwagon affiliate program (https://affiliate.cashwagon.com/) Show less

Affiliate Marketing Manager

• Oct 2018 - Jul 2019

Have acquired subscribers for perfume and makeup subscription services (MAU 300.000): https://www.scentbird.com https://www.deckofscarlet.com/ (+makeup shop). - Managed the affiliate program to maximize subscriptions and profitability from existing affiliates through new ones and optimized affiliate programs based on top-performing metrics - Constantly paced and reported performance of campaigns, along with developing frameworks for further tests, improvements, and performance goals - Effectively collaborated with internal units to improve the visibility and connectedness to the online community. Specifically our design team for creative assets, dev team for tech resources. - Worked with Impact, AWIN, and Pepprjam affiliate platforms Show less

User Acquisition Lead

• Sep 2017 - Oct 2018

101XP is an international game publisher and developer. I was responsible to acquire users through CPA/Affiliate networks - Leaded the team of 2 people (buying traffic on a CPL/CPA basis, creating the strategy to reach the goals) - Launched, managed and optimized desktop and mobile campaigns to maximize profitability - Prospected, developed, negotiated with more than 40 CPA networks, such as Admitad, Cityads, Mgid, CpmStar and others - Run mobile ad networks campaigns - Maintain a full cycle of document circulation with partners - Settlement of disputes with partners Show less

Product manager/Affiliate marketing manager

• Nov 2016 - Jun 2017

Developed and launched the content discovery platform for RU/CIS market. - Market analysis, competitor's monitoring and testing of hypotheses for launch and fine-tuning features of the product. Created the necessary marketing infrastructure (including tracking data); - Planning, managing development, the launch of the content discovery platform for publishers; - Managing online content and advertising campaigns. Achievements: - Have launched the content discovery platform for LuckyShop publishers; - Have improved skills in running ad/content campaigns on RU/CIS markets. Show less

Project Marketing Manager

• Apr 2014 - Nov 2016

Worked for dating services and ad networks as a project marketing and user acquisition manager Mamba/Wamba - Launched new services and user features (Planning, design management, development and optimization of web/mobile sites, Android/iOS applications); - Managed communication between the marketing department and design team, developers and other colleagues; - Developed new services for affiliates and external service providers. More info: http://corp.wamba.com/en/partner/solutions/). Achievements: - Launched the loyalty project: Happy Stories (Russia&CIS) http://wamba.com/promo/happy_stories.phtml) - Wamba Diva project management (India) http://wamba.com/promo/diva.phtml) - Optimized user behavior (registration, buying gifts, downloading and sharing photos etc.). Babyblog -Soft-launching of the new RTB-product for a female audience: http://www.womanfocus.ru/; - Managing ad campaigns according to advertisers' KPI (define the audience, buy traffic, optimize campaigns, lead generation); - Training sales managers and make promo materials for the new products. Achievements: - Successful beta-launch of the product for babyblog’s advertizers: supply up-sell and cross-sell campaigns. Performance marketing manager - Managing web/mobile ad campaigns on domestic and Asian markets (Indonesia, Malaysia, etc.) - launch, analyze results, optimize traffic by CR, CTR and other KPI Have worked with CPA networks (Everyads, yeahmobi etc.) and traffic exchange platforms (RTB, contextual, social networks, banner ad). Achievements: - Improved skills in running offers in following verticals: in-app installs, pin submit and sweepstakes; - Got a higher rates from partnership programs. Show less

Head of Marketing/PR/Sales department

• Sep 2011 - Apr 2014

Digital manager of the traffic exchange and advertising platform in Russia and CIS countries. - Strategic planning, implementation, monitoring and evaluation of the flagship and satellite projects during all their lifecycle (concept-launch-adjustments-maintenance). - Leading and administering design, support and marketing teams (20 persons in total) including KPI development and assessment. - Leading administering web-traffic quality assessment department including research and implementation of new anti-fraud activities. - Research of new ways to increase ROI of projects. Achievements: - Successful launch of 4 projects with small marketing budgets. - Tripled turnover of the main project only by means of fine analytical adjustments. - Doubled number of clients of the main project. - Increased average campaign budget by 25% Show less

Project Manager

• Dec 2009 - Sep 2011

Duties and responsibilities:-​ Planning, managing and web-projects coordination in the marketing department. -​ Enabling interaction with the management of marketing and business units within company -​ Enabling interaction with internal and external developers -​ Launching new sites of QIWI group (project management - from concept to launch): www.qiwi.ru (concept, docs, interface); www.qiwi.com (concept, docs, interface); www.qiwi.kz, www.qiwi.md, www.qiwi.ua, www.qiwi.kg, www.qiwi.lv, www.qiwi.ro (concept, docs); www.oe-inv.com (concept, docs, interface, design); www.w.qiwi.ru, www.bank.qiwi.ru, www.adv.qiwi.ru, www.visa.qiwi.ru, www.osmp.ru, www.cm-t.ru, www.e-port.ru (support, content) Results: - Created concept of the online presence of the QIWI payment service - Created regulations for new websites (localization QIWI brand) developing - Statistical and analytical data provided - Rapid improvements of QIWI group web-projects Show less

Online Advertising Manager

• Jan 2009 - Dec 2009

Duties and responsibilities: -​ QIWI Visa Virtual launch - a brand new product to Russian market -​ SEO & PPC campaign management in Russia and CIS countries -​ QIWI promo web-sites and co-branding activities: planning, management, and coordination. Achievements: - QIWI Visa Virtual successful launch - Managed co-branding projects "Easy way to pay for loans" (QIWI and Alfa-bank) and "My account" via Beeline. - General way to web-analyse data (via Google Analytics) implemented Show less

Advertising & PR manager

• Jan 2007 - Jan 2009

Duties and responsibilities: - Content management (edit/update information on the web and intranet sources), -​ Copywriting, PR support -​ Managing SEO, PPC, SMM campaigns (budget optimization, efficiency analysis); -​ Designing printed products and outdoor advertising, banners, image correction. Skills and achievements: - Acquired experience deadlines with limited budgets; - Acquired experience supporting Internet / intranet portals; - Significantly increased media base and contacts (from 100 to 600 items); - Designed guidelines of e-port payment service. Show less