Data Analyst

• Apr 2021 - Present

Digital Marketing Specialist

• Aug 2020 - Apr 2021

Leading web analytics and SEO standards implementation on launching sites on 80+ markets globally: - Working with agency to create new global analytics tagging strategy, verifying tags and configuring Google Analytics - Monitoring KPIs and identifying opportunities for optimization: analyzed SEO performance of 75 websites and provided recommendations that increased average SEO Score by 10% - Partnering with Marketing, Brand, Social Media, UX/UI, and Engineering teams to create and implement global digital marketing standards and best practices - Creating and maintaining actionable dashboards: created Analytics dashboard template in Google Data Studio which has been used for 30+ websites Show less

Digital Marketing Analyst

• Jul 2019 - Aug 2020

Worked with marketing team to provide data-driven insights, implemented ecommerce tracking from scratch, developed and maintained metrics-based dashboards: - Monitored web and paid media data and translated it into actionable insights: provided optimization recommendations that improved Return on Ad Spend (ROAS) by 32% - Designed user-friendly dashboards using different visualization tools (Google Data Studio, Tableau, Power BI) - Built and maintained monthly/weekly reports in Excel and Google spreadsheet - Worked with technical team to implement new tracking and data collection through Google Tag Manager Show less

Paid Media/Marketing Analyst

• Feb 2019 - Jul 2019

Analyzed paid campaign performance, managed paid search and social media campaigns optimization, and led digital marketing analytics efforts: - Conducted detailed analysis of 2,000+ and developed optimization strategy to increase effectiveness of campaigns across multiple channels: paid search, social, email, display - Provided actionable recommendations for campaign optimization that increasing ROI by 23% - Administered and managed web analytics solutions (Google Analytics, Google Tag Manager) - Built and maintained reports in Excel to track key metrics on marketing campaign performance Show less

Digital Marketing Project Manager

• Jan 2017 - Feb 2019

Led web analytics implementation, provided strategic insights, reported on performance, owned end-to-end paid campaigns at Google Ads and Facebook Ads: budget planning and forecasting, campaign launch and optimization, performance measurement and reporting:- Worked closely with IT team to implement web analytics (Google Analytics, Google Tag Manager) to 3 online stores including eCommerce tracking and dynamic remarketing tracking - Established key performance metrics (KPI) to measure campaign effectiveness, tracked and reported on results- Built and maintained reports in Excel using SQL queries to fetch data from database- Designed and implemented A/B tests to improve conversion rate, marketing funnel, and user experience (UX): improved conversion rate of checkout page by 13% Show less

Warehouse Manager

• 2011 - 2017

Human Resources Manager

• 2008 - 2011

Store Manager

• 2006 - 2008