Svetla Wasileva
Manager Marketing Communications at Moto Pfohe- Claim this Profile
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Bio
Experience
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MOTO-PFOHE
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Bulgaria
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Motor Vehicle Manufacturing
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100 - 200 Employee
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Manager Marketing Communications
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Jan 2007 - Present
Main job characteristics and objectives: to plan and organize marketing-, advertising- and PR-activities of the company Moto-Pfohe, the official representative in Bulgaria of Ford, Volvo, Jaguar and Land Rover, with the goal to further strengthen the positive image and positioning in the country of all four represented automotive brands (Ford, Volvo, Jaguar, Land Rover) and to further strengthen and increase Moto-Pfohe company image among media, society, customers and employees. Budget Management: Managing marketing budget of the company for all four represented brands - Ford, Volvo, Jaguar and Land Rover. Brand Co-ordination: Planning of campaigns and initiatives, timing, co-ordination of all four brands activities in order to avoid eventual negative overlapping. Contracts: Contacts and negotiations with advertising offering parties, processing barter-deals and contracts for direct media-buying. Show less
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Marketing Manager
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Nov 1996 - Jan 2007
Main job characteristics and objectives: to plan and organize marketing-, advertising- and PR-activities of the company Moto-Pfohe, the official representative in Bulgaria of Ford, Volvo, Jaguar and Land Rover, with the goal to further strengthen the positive image and positioning in the country of all four represented automotive brands (Ford, Volvo, Jaguar, Land Rover) and to further strengthen and increase Moto-Pfohe company image among media, society, customers and employees. Budget Management: Managing marketing budget of the company for all four represented brands - Ford, Volvo, Jaguar and Land Rover. Brand Co-ordination: Planning of campaigns and initiatives, timing, co-ordination of all four brands activities in order to avoid eventual negative overlapping. Contracts: Contacts and negotiations with advertising offering parties, processing barter-deals and contracts for direct media-buying. Show less
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MOTO-PFOHE
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Bulgaria
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Motor Vehicle Manufacturing
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100 - 200 Employee
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Assistant to the Sales Manager
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May 1994 - Nov 1996
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Jan 1994 - Jan 1996
Negotiating with Ford central office in UK regarding sales volume, retail and fleet sales objectives, prices, special sales campaigns.Implementation of Ford policy in Bulgaria.Organization of trainings for the sales staff.Sales objectives and capturing of results for the company outlets in the country.Co-ordination of fleet deals.
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Jan 1992 - Jan 1994
Ordering of Ford vehicles, organization of their transport to and within Bulgaria.Managing the computer files of sales contracts and deliveries.Sales Analysis and Statistics.Organization of the sales process throughout the company outlets.
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Sales Department Assistant
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Jan 1991 - Jan 1992
in Protocol and Correspondence Translation of Sales contracts Interpreting during sales negotiations Sales correspondence with partners in Protocol and Correspondence Translation of Sales contracts Interpreting during sales negotiations Sales correspondence with partners
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Education
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Sofia University
Master, German Language and Literature; English Language and Literature; Cultural Studies -
Sofia University St. Kliment Ohridski
German, English, Cultural Studies -
Deutsches Gymnasium Sofia