Svenja Köppe

Performance Marketing und Social Media at Mercedes-Benz Leasing Deutschland
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Contact Information
us****@****om
(386) 825-5501
Location
Lörrach, Baden-Württemberg, Germany, DE
Languages
  • German Native or bilingual proficiency
  • French Professional working proficiency
  • English Full professional proficiency
  • Spanish Elementary proficiency

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Experience

    • Germany
    • Financial Services
    • 100 - 200 Employee
    • Performance Marketing und Social Media
      • Jul 2022 - Present

    • Germany
    • Financial Services
    • 1 - 100 Employee
    • Communications & Media Manager
      • Jan 2018 - Jun 2022

      – Strategic marketing planning– Developing design concepts– Management of the social media team– Implementing and creating the social media strategy for the channels Facebook, Instagram, TikTok, Xing and LinkedIn as well as the blog – Strategic marketing planning– Developing design concepts– Management of the social media team– Implementing and creating the social media strategy for the channels Facebook, Instagram, TikTok, Xing and LinkedIn as well as the blog

    • Marketing- and Projectmanager, Assistant to the Management
      • Aug 2014 - Dec 2017

      Responsibilities: – Developing diverse marketing and design concepts– Coordinating projects and budgeting– Designing and organizing promotional events – Managing staff and employees Responsibilities: – Developing diverse marketing and design concepts– Coordinating projects and budgeting– Designing and organizing promotional events – Managing staff and employees

    • United Kingdom
    • Non-profit Organizations
    • 1 - 100 Employee
    • Marketing Director
      • Jan 2014 - Dec 2014

      Responsibilities: – Planning all marketing and PR activities – Promoting the organization in London through newsletter campaigns and a monthly magazine– Providing marketing training for the members Responsibilities: – Planning all marketing and PR activities – Promoting the organization in London through newsletter campaigns and a monthly magazine– Providing marketing training for the members

    • Assistant Project Manager
      • May 2013 - Jun 2013

      Responsibilities: – On-site coordination of marketing measures– Organizing samplings and marketing events in the city centre– Managing of sponsorships– Overseeing a team of volunteers Responsibilities: – On-site coordination of marketing measures– Organizing samplings and marketing events in the city centre– Managing of sponsorships– Overseeing a team of volunteers

    • Marketing, Sales & Public Relations
      • Sep 2012 - Jan 2013

      Responsibilities: – Writing press releases and offers– Creating materials for staff training– Coining marketing concepts for the sale of new mobile applications Responsibilities: – Writing press releases and offers– Creating materials for staff training– Coining marketing concepts for the sale of new mobile applications

    • Internship in Marketing and Communication
      • Jun 2012 - Aug 2012

      Responsibilities: – Creating the carbon neutral marketing strategy for the Mountain Bike and Trials European Championship 2013– Planning of all marketing activities for the volleyball team «Volley Koeniz» Responsibilities: – Creating the carbon neutral marketing strategy for the Mountain Bike and Trials European Championship 2013– Planning of all marketing activities for the volleyball team «Volley Koeniz»

    • Customer Service
      • Mar 2011 - Dec 2011

      Responsibilities: – Handling of queries via phone and email for the online retailer Zalando– Managing complaints and de-escalation of cases Responsibilities: – Handling of queries via phone and email for the online retailer Zalando– Managing complaints and de-escalation of cases

    • Germany
    • International Trade and Development
    • 100 - 200 Employee
    • Internship in Public Relations and Corporate Communications
      • Jul 2011 - Sep 2011

      Responsibilities: – Organizing press conferences– Evaluating and processing of media monitoring– Writing editorial features– Managing of all social media channels Responsibilities: – Organizing press conferences– Evaluating and processing of media monitoring– Writing editorial features– Managing of all social media channels

    • Telecommunications
    • 200 - 300 Employee
    • Support of Marketing Department
      • Sep 2010 - Sep 2010

      – Translating and synchronizing promotional videos (http://www.youtube.com/watch?v=Glj_1PYkBLc) – Translating and synchronizing promotional videos (http://www.youtube.com/watch?v=Glj_1PYkBLc)

Education

  • Middlesex University
    Master of Science (MS), Media Management
    2013 - 2014
  • EBC Hochschule Berlin
    Bachelor of Arts (B.A.), Communication and Media Management
    2010 - 2013
  • Vancouver Island University
    Semester abroad, GPA 4,20
    2012 - 2012
  • Romain-Rolland Gymnasium
    Abibac, General Studies
    2003 - 2010
  • CEGEP - John Abbott College
    Year Abroad
    2007 - 2008

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