Experience

svendemeyere.com

• Advertising Services
• 1 - 100 Employee

• Freelance fractional CMO

  • Jun 2018 - Present

  Belgium As a fractional CMO, I help ambitious EU and US based SaaS companies to achieve predicatble growth in a sustainable way. The companies that ask for my help literally range anywhere from €1MIO to €100MIO ARR. I usually get involved either because there's a need for an experienced marketing leader to build a team from the ground up, because an established team isn't delivering the desired results or because the previous CMO left and there's need for temporary experienced leadership. Some… Show more As a fractional CMO, I help ambitious EU and US based SaaS companies to achieve predicatble growth in a sustainable way. The companies that ask for my help literally range anywhere from €1MIO to €100MIO ARR. I usually get involved either because there's a need for an experienced marketing leader to build a team from the ground up, because an established team isn't delivering the desired results or because the previous CMO left and there's need for temporary experienced leadership. Some facts & figures: - I'm based in Belgium, but I'm used to working remotely with global teams in different timezones across US & EMEA. - I only work directly for the CEO or founder to guarantee maximum impact - Managed marketing teams up to 50 people - Hired +100 marketers - I'll tell you the things you need to hear, not necessarily the things you want to hear - Strong believer that data beats opinion - I don't require long-term commitments. Let's start working together and see how things evolve Want to have a chat to see if I could help out? Just send me a message here on Linkedin. I always respond the same day. Show less



Kom op tegen Kanker

• Belgium
• 1 - 100 Employee

• Strategic Advisory Board member

  • Sep 2023 - Present

  Brussels, Brussels Region, Belgium Kom op tegen Kanker's strategic advisory board advises the governing body on Kom op tegen Kanker's fundraising, actions and campaigns. "Kom op tegen kanker" is a non-governmental organisation that stands up for the right of (former) cancer patients to receive the best treatment and care. We do this by setting up or financially supporting healthcare projects, support for scientific research, policy advocacy and information and prevention. The money to set up and support these… Show more Kom op tegen Kanker's strategic advisory board advises the governing body on Kom op tegen Kanker's fundraising, actions and campaigns. "Kom op tegen kanker" is a non-governmental organisation that stands up for the right of (former) cancer patients to receive the best treatment and care. We do this by setting up or financially supporting healthcare projects, support for scientific research, policy advocacy and information and prevention. The money to set up and support these activities comes from donations, actions and bequests. Show less



Teamleader CRM

• VP Growth

  • 2018 - 2018

  Gent Area, Belgium As VP growth, I was responsible to lead our growth marketing team and drive demand across our different sales regions in EMEA. Key responsibilities & achievements of our team - Since we didn't have any outbound sales, all ARR was exclusively sourced by our growth team - Managed a growth team of 20-ish marketers across 6 countries - Pan-european content marketing & localization - Setting up localized marketing strategies and KPIs for each sales region - Rolling out a lead… Show more As VP growth, I was responsible to lead our growth marketing team and drive demand across our different sales regions in EMEA. Key responsibilities & achievements of our team - Since we didn't have any outbound sales, all ARR was exclusively sourced by our growth team - Managed a growth team of 20-ish marketers across 6 countries - Pan-european content marketing & localization - Setting up localized marketing strategies and KPIs for each sales region - Rolling out a lead nurturing programs for a high-volume, low-touch customer base - Localized SEO strategy per country - Marketing ops - Shifted our marketing KPIs & reporting to marketing sourced revenue and mature unit economic metrics - Company-wide measurement, reporting, dashboarding & business ops Show less



Showpad

• Belgium
• Software Development
• 300 - 400 Employee

• Global head of digital

  • 2017 - 2018

  Gent Area, Belgium The Showpad Enablement Operating System® (eOS) aligns Sales and Marketing teams around high-impact buyer interactions. As Head of digital, my team was responsible for managing 'all things marketing' at Showpad, with the exception of events. Our main focus was to generate high intent marketing sourced pipeline through capturing and generating demand in US & EMEA. Some of my key activities included: - Managing the digital marketing teams in EMEA & US - Managing the global… Show more The Showpad Enablement Operating System® (eOS) aligns Sales and Marketing teams around high-impact buyer interactions. As Head of digital, my team was responsible for managing 'all things marketing' at Showpad, with the exception of events. Our main focus was to generate high intent marketing sourced pipeline through capturing and generating demand in US & EMEA. Some of my key activities included: - Managing the digital marketing teams in EMEA & US - Managing the global website & creative team (design, conent & video) - Spearheading a company rebranding & website relaunch project - Leading a project to fix business critical issues with our reporting capabilities - Overseeing our global performance marketing: SEO / SEA / Affiliate / Social advertising /... - Setting up an Account based marketing strategy aligned with our sales strategy and ICP - Defining a content marketing strategy that appeals to marketing & sales leaders Show less



Realo

• Belgium
• Technology, Information and Internet
• 1 - 100 Employee

• VP Marketing & country manager Belgium

  • 2015 - 2017

  Gent Area, Belgium As a VP Marketing, I was responsible for a wide range of tasks, including: - Building a likeable Realo brand across Europe - B2B lead generation/nurturing - B2C traffic & lead generation/nurturing - Growth hacking strategy - Overseeing all digital channels (SEO/SEA/Affiliate/Email/Mobile/Aggregators/...) - Setting up Above The Line campaigns (Radio/TV) - Conversion optimization & user experience - Recruiting, coaching & training of the local marketing teams - Defining… Show more As a VP Marketing, I was responsible for a wide range of tasks, including: - Building a likeable Realo brand across Europe - B2B lead generation/nurturing - B2C traffic & lead generation/nurturing - Growth hacking strategy - Overseeing all digital channels (SEO/SEA/Affiliate/Email/Mobile/Aggregators/...) - Setting up Above The Line campaigns (Radio/TV) - Conversion optimization & user experience - Recruiting, coaching & training of the local marketing teams - Defining the GoToMarket strategy for new countries - Business development through partnerships - ... Next to managing the group level marketing of Realo, I was also responsible for managing the P&L in Belgium. This means making sure our sales, customer success & marketing team can achieve the best possible results in a competitive market. Key achievement: becoming the #2 real estate platform in Belgium in less than 1 year. (+2MIO monthly visits) Show less



The Reference

• Belgium
• Technology, Information and Internet
• 100 - 200 Employee

• Head of digital marketing

  • 2012 - 2015

  Gent Area, Belgium The Reference is one of the largest digital agencies in Belgium. I was responsible for the management of our Digital Marketing team. This was a multi-disciplinary team of 15 digital marketing consultants, project managers and account managers. We were supporting a wide range of customers, going from national mid-market customers to global fortune 500 companies. My focus was to make sure our projects were running smoothly, our sales team sourced enough new projects and to put us on the… Show more The Reference is one of the largest digital agencies in Belgium. I was responsible for the management of our Digital Marketing team. This was a multi-disciplinary team of 15 digital marketing consultants, project managers and account managers. We were supporting a wide range of customers, going from national mid-market customers to global fortune 500 companies. My focus was to make sure our projects were running smoothly, our sales team sourced enough new projects and to put us on the map internationally within the Emakina group by partnering with our other offices across Europe for multi-million dollar projects. Show less



Wijs

• Education

• Head of digital marketing

  • May 2009 - Dec 2012

  Gent Area, Belgium Managing a team of 15 online marketeers. Responsible for recruiting, coaching, quality control, optimizing internal processes, and overall quality & results in general.



dotProjects

• Singapore
• Business Consulting and Services
• 1 - 100 Employee

• Webmaster

  • 2007 - 2009

  First professional work experience, where I developed my technical skills. - Drupal setups and configuration - Webdesign - Front-end & back-end programming (HTML/CSS/PHP) - Content management - Creating HTML newsletters - Writing manuals for Drupal and custom modules