Sven Geurts
Marketing Specialist Europe | B2B Strategies, Digital Marketing, and Analytics at Caplugs Europe- Claim this Profile
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English Full professional proficiency
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Dutch Native or bilingual proficiency
Topline Score
Bio
Credentials
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Certificate Global Leadership Program Coventry University | 2018 - 2021
Global Leadership Program (GLP)Jan, 2021- Nov, 2024 -
Certificate Lingui Mundi | 2019 – 2021
Coventry UniversityJan, 2019- Nov, 2024 -
Certificate BTEC (DDD+): English Education Module for Accreditation in the United Kingdom | 2018
PearsonJan, 2018- Nov, 2024 -
Certificate from London School of English: Additional English Education, 3 weeks full-time training in London, United Kingdom
London school of EnglishJan, 2017- Nov, 2024 -
Certificate from ROC "Young Entrepreneurship" - starting your own business | 2014
ROC NijmegenJan, 2014- Nov, 2024
Experience
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Caplugs Europe
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Netherlands
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Plastics and Rubber Product Manufacturing
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1 - 100 Employee
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Marketing Specialist Europe | B2B Strategies, Digital Marketing, and Analytics
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Apr 2022 - Present
🌐 𝐀𝐛𝐨𝐮𝐭 𝐂𝐚𝐩𝐥𝐮𝐠𝐬: As a global leader in protective solutions, Caplugs offers caps, plugs, custom mouldings, and spirals, enhancing our international footprint. Caplugs Europe applies these global standards to serve the European market. 🔹 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐌𝐚𝐫𝐤𝐞𝐭 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: Specialising in the unique characteristics of the European marketplace, I have shaped more than 15 customised marketing initiatives that connect with diverse audiences. Using both qualitative and quantitative research methods, I position each brand under Caplugs Europe optimally for growth, leading to a 35% increase in brand exposure. 🔹 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬: In close cooperation with our European and global management, I formulate and execute marketing strategies aligned with overarching business objectives and initiatives to drive growth and strengthen Caplugs Europe's position in the competitive market. 🔹 𝐇𝐢𝐠𝐡-𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐀𝐠𝐞𝐧𝐜𝐲 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬: I manage relationships with top-tier marketing agencies specialising in video production, photography, website design, digital strategies, lead generation, SEO, and SEA. This augments our internal resources and drives high-quality outcomes. 🔹 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐓𝐫𝐚𝐝𝐞 𝐒𝐡𝐨𝐰𝐬: Prominent presence at key international trade exhibitions including Agritechnica and Hannover Messe, to not only showcase Caplugs Europe's brand but also to engage with potential partners and clients, gathering insights that feed into our ongoing strategies. 🔹 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 & 𝐒𝐲𝐬𝐭𝐞𝐦𝐬 𝐎𝐩𝐭𝐢𝐦𝐢𝐬𝐚𝐭𝐢𝐨𝐧: Guiding our next-generation e-commerce initiatives, I administered the effective use of our Product Information Management tool and its seamless integration with our business management software. 🥇 𝐂𝐨𝐦𝐦𝐢𝐭𝐭𝐞𝐝 𝐭𝐨 𝐞𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞 𝐢𝐧 𝐞𝐯𝐞𝐫𝐲 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐜𝐭𝐢𝐯𝐢𝐭𝐲. Show less
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Aphrodite Clinic
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Netherlands
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Wellness and Fitness Services
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1 - 100 Employee
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Marketing Manager | Business & Competitive Analysis, Go-to-market Strategy
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Apr 2021 - Apr 2022
🌐 𝐀𝐛𝐨𝐮𝐭 𝐀𝐩𝐡𝐫𝐨𝐝𝐢𝐭𝐞 𝐂𝐥𝐢𝐧𝐢𝐜: Located in the heart of Nijmegen, The Netherlands, Aphrodite Clinic is a leading skin clinic. Specialising in anti-ageing, acne treatments, and laser hair removal,. The certified skin therapists offer personalised care to improve skin health of clients.❇ 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧 & 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Directed business strategy and advertising campaigns, including Search Engine Advertising (SEA), leveraging Google My Business analytics to facilitate the clinic's transition to a larger 360m² facility. Created marketing strategies that diversified our client base and drove business growth.❇ 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 & 𝐞𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞: Conceived and executed the development of Aphrodite Clinic's website from the ground up, resulting in a 2200% increase in unique users within twelve months. As part of our product management strategy, launched a separate e-commerce platform to enable effective online purchasing of premium skincare products.❇ 𝐃𝐢𝐯𝐞𝐫𝐬𝐞 𝐓𝐞𝐚𝐦 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Managed a team of full-time, part-time, and intern employees in the sphere of Marketing Management, aligning efforts to meet the clinic's operational objectives and marketing KPIs.❇ 𝐒𝐄𝐎 & 𝐁𝐚𝐜𝐤𝐥𝐢𝐧𝐤𝐢𝐧𝐠: Collaborated with Seeders to implement a backlink strategy that elevated our website's visibility and attracted high-quality traffic.❇ 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚: Managed social media campaigns that increased our follower count from 300 to 4,700, enhancing brand visibility and customer engagement.❇ 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬: Negotiated and sustained collaborations with key influencers in the skincare industry, expanding our brand's reach and credibility. Show less
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Digital Marketing Freelancer | Website Optimisation & Business Analysis
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Feb 2019 - Apr 2021
⊕ 𝐓𝐫𝐮𝐬𝐭-𝐂𝐞𝐧𝐭𝐫𝐢𝐜 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Developed a targeted roadmap to establish Aphrodite Clinic in the skin treatment industry, contributing to business growth and an expanding client base.⊕ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐢𝐧𝐠: Implemented partnerships with an extensive network of industry contacts, such as DPG-Media, OnTheRocks and StudioGiant, aligning with Aphrodite Clinic's values and amplifying the brand's reach and credibility.⊕ 𝐏𝐚𝐢𝐝 𝐌𝐞𝐝𝐢𝐚 𝐎𝐩𝐭𝐢𝐦𝐢𝐬𝐚𝐭𝐢𝐨𝐧: Incorporated Google Ads expertise to initiate targeted campaigns, resulting in a 35% increase in conversion rates.⊕ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Conducted a content gap analysis and created a content calendar, ensuring consistent and high-quality messaging across digital platforms.⊕ 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐌𝐚𝐤𝐢𝐧𝐠: Instituted Google analytics tracking and conducted monthly performance reviews to adjust marketing strategies based on high-ROI activities. Show less
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Thermen Berendonck
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Netherlands
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Wellness and Fitness Services
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1 - 100 Employee
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Sauna & Wellness Host | Guest Experience & Facility Guidelines
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May 2019 - Sep 2019
🌐 𝐀𝐛𝐨𝐮𝐭 𝐓𝐡𝐞𝐫𝐦𝐞𝐧 𝐁𝐞𝐫𝐞𝐧𝐝𝐨𝐧𝐜𝐤: Thermen Berendonck is a luxury wellness resort located in Wijchen, The Netherlands, offering an extensive range of amenities, including various saunas, steam rooms, swimming pools, and relaxation spaces. 💧 𝐆𝐮𝐞𝐬𝐭 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 & 𝐓𝐨𝐮𝐫𝐬: I took the lead in guiding guests through a diverse range of wellness facilities, ensuring every visitor had a understanding of the amenities. My emphasis on creating a warm and welcoming environment enhanced the overall guest experience. 💧 𝐖𝐨𝐫𝐤𝐢𝐧𝐠 𝐄𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭: Engaging with a diverse range of guests at Thermen Berendonck, I refined my customer service skills amidst the backdrop of its luxury wellness amenities – from advanced relaxation facilities to restaurant and a serene outdoor terrace. 💧 𝐇𝐞𝐚𝐥𝐭𝐡 & 𝐒𝐚𝐟𝐞𝐭𝐲: Maintained cleanliness and hygiene in the sauna areas while also ensuring that guests adhered to the facility's rules and regulations for a safe and enjoyable experience. Show less
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Online Marketing Consultant | Social Media Growth
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Jan 2018 - Feb 2019
🌐 𝐀𝐛𝐨𝐮𝐭 𝐒𝐡𝐚𝐫𝐨𝐧 𝐆𝐞𝐮𝐫𝐭𝐬 𝐁𝐞𝐚𝐮𝐭𝐲 𝐒𝐚𝐥𝐨𝐧: Located in Herpen, The Netherlands, Sharon Geurts Beauty Salon specialises in natural nail care, offering a range of services from classic mani-pedicures to advanced acrylic extensions. 🔅 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐆𝐫𝐨𝐰𝐭𝐡: Increased the salon's Instagram following from 34 to 3,300 in eight months, while also solidifying a strong brand identity and enhancing customer loyalty. 🔅 𝐏𝐡𝐨𝐭𝐨 𝐄𝐝𝐢𝐭𝐢𝐧𝐠: Applied basic Adobe Lightroom techniques to enhance social media images, contributing to a more cohesive online aesthetic. Show less
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Huisman Transport B.V.
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Netherlands
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Transportation, Logistics, Supply Chain and Storage
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1 - 100 Employee
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Warehouse Associate & Co-driver | Loading, Assembly, and Delivery Assistance
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Oct 2017 - May 2018
🌐 𝐀𝐛𝐨𝐮𝐭 𝐇𝐮𝐢𝐬𝐦𝐚𝐧 𝐓𝐫𝐚𝐧𝐬𝐩𝐨𝐫𝐭: Situated in Druten, The Netherlands, Huisman Transport is a specialist in reliable logistics and transportation services, with a focus on furniture and mattress delivery. 🚚 𝐋𝐨𝐠𝐢𝐬𝐭𝐢𝐜𝐬 & 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐂𝐚𝐫𝐞: Managed and organised inventory and tracking in the warehouse. Instrumental in optimising morning truck preparations, resulting in an improvement in on-time departures for deliveries. 🚚 𝐓𝐢𝐦𝐞𝐥𝐲 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐢𝐞𝐬: Coordinated with drivers on delivery routes, contributing to a 98% customer satisfaction rating. Roles encompassed packing, loading, and conducting on-site furniture assembly as needed. Show less
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eeetwell
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Malta
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Restaurants
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1 - 100 Employee
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Team Leader | Team Coordination, Product Preparation and Customer Service
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May 2017 - Sep 2017
🌐 𝐀𝐛𝐨𝐮𝐭 𝐄𝐞𝐞𝐭𝐰𝐞𝐥𝐥: Located in Swieqi, at the heart of Malta's vibrant culinary landscape, Eeetwell specialises in nutritious and delicious meals and smoothies. Prioritising locally-sourced, high-quality ingredients, the restaurant has become a popular choice for health-conscious locals and tourists alike. 🍏 𝐓𝐞𝐚𝐦 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Managed a multifaceted team overseeing both the smoothie bar and the main restaurant. Facilitated day-to-day operations that encompassed inventory control, meal preparation, and customer interactions. 🍏 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 & 𝐒𝐚𝐥𝐞𝐬 𝐀𝐬𝐬𝐢𝐬𝐭: Initiated new packaging and food preparation methods that sped up service delivery. As a result, we saw an estimated 15% increase in customer throughput. Show less
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Clubclass English Language School Malta
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Malta
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Education Administration Programs
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1 - 100 Employee
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International Marketing Intern | Web Analytics, Strategic Planning, and Cost Saving
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May 2017 - Sep 2017
🌐 𝐀𝐛𝐨𝐮𝐭 𝐂𝐥𝐮𝐛𝐜𝐥𝐚𝐬𝐬 𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞 𝐒𝐜𝐡𝐨𝐨𝐥 𝐌𝐚𝐥𝐭𝐚: Clubclass Language School Malta is a leading educational institution, offering English language courses to students from around the globe. Located in a supportive and enriching environment, the school focuses on academic excellence and fostering global connections among its diverse student body. 📔 𝐂𝐥𝐨𝐬𝐞 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧: Developed closely with the Director to develop and implement targeted marketing strategies such as SEO optimisation, social media campaigns, and market research, aimed at enhancing the school's global reach. 📔 𝐖𝐞𝐛 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬: Performed in-depth analysis of the school's primary and micro-websites using Google Analytics. Identified critical trends and formulated actionable recommendations, increasing online engagement. 📔 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠: Played a pivotal role in formulating strategies to target international students, leveraging data analysis and insights into student demographics. 📔 𝐂𝐨𝐬𝐭 𝐒𝐚𝐯𝐢𝐧𝐠𝐬 𝐢𝐧 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠: Optimised ad campaigns leading to a savings of thousands of euros per month without compromising reach or quality. 📔 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Enrolled in the school's English language courses to gain firsthand experience and insights into the student journey at Clubclass. This enhanced my capability to facilitate student-focused initiatives. Show less
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Klarenbeek Transport
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Nijmegen, Gelderland, Netherlands
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Warehouse Associate & Co-driver | Loading, Order Fulfillment, and Delivery Scheduling
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Jan 2015 - Jan 2017
🌐 𝐀𝐛𝐨𝐮𝐭 𝐊𝐥𝐚𝐫𝐞𝐧𝐛𝐞𝐞𝐤 𝐓𝐫𝐚𝐧𝐬𝐩𝐨𝐫𝐭: Located in Nijmegen, The Netherlands, Klarenbeek Transport excels in the efficient distribution of fashion apparel. 🚛 𝐓𝐞𝐚𝐦 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Managed a team of 5, always met or exceeded delivery schedules, which enhanced client relations. 🚛 𝐎𝐫𝐝𝐞𝐫 𝐇𝐚𝐧𝐝𝐥𝐢𝐧𝐠: Managed the accurate picking and packing of garments, aligning with organisational quality standards. 🚛 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐲 𝐂𝐨𝐨𝐫𝐝𝐢𝐧𝐚𝐭𝐢𝐨𝐧: Established delivery schedules and routes, resulting in over 200 successful monthly deliveries and a 97% client satisfaction rate. Show less
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HEMA
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Netherlands
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Retail
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700 & Above Employee
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Saturday Team Supervisor | Customer Service
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Feb 2011 - Feb 2015
🌐 𝐀𝐛𝐨𝐮𝐭 𝐇𝐄𝐌𝐀: As a market-leading retail chain based in the Netherlands, HEMA offers an extensive range of high-quality products at affordable prices. From fashionable clothing and home decor to essential groceries, HEMA is a one-stop destination for a diverse customer base. 🏪 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 & 𝐓𝐞𝐚𝐦 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Entrusted with the responsibility of leading the Saturday team of sales associates. Played a key role in task delegation and in maintaining a high standard of customer service. 🏪 𝐖𝐚𝐫𝐞𝐡𝐨𝐮𝐬𝐞 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬: Deployed to different HEMA locations to resolve specific internal warehousing issues, leveraging strong analytical and rational-solving skills to optimise warehouse operations. 🏪 𝐌𝐞𝐧𝐭𝐨𝐫𝐬𝐡𝐢𝐩 𝐑𝐨𝐥𝐞: Took on a mentorship role for interns from Level 1 to 4 (mbo) and newly hired employees, providing hands-on training, constructive feedback, and career guidance. 🏪 𝐒𝐤𝐢𝐥𝐥 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭: Gained invaluable experience in leadership, team collaboration, and customer service, making a significant impact through mentorship and operational efficiency. Show less
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Education
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2018 - 2021
Coventry University
Undergraduate Marketing - BA Arts (Hons), Marketing -
2015 - 2018
Rijn IJssel
Level 4+ / BTEC DDD+ (Distinction), International Business & Marketing -
2013 - 2014
Avans University of Applied Sciences
Bachelor of Business Administration - BBA, Retail Management -
2010 - 2013
ROC Nijmegen
Level 4, Business, Management, Marketing, and Related Support Services -
2006 - 2010
Mondial College
Vmbo-t, High School/Secondary Diplomas and Certificates
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