Experience

Revent
• Events Services
• Chief Marketing Officer

  • Mar 2023 - Present


Halfway Studio

• United Kingdom
• Advertising Services

• Chief Marketing Officer

  • Sep 2021 - Present

  • Engage in cross-industry brand collaborations, establishing partnership relationships with over 50 brands within two years. • Plan and execute over 10 events annually, with three of them breaking records in Taiwan as the biggest IP of barhopping events. • Manage and maintain relationships with the media, including writing press releases and negotiating collaborations with KOLs, having engaged with over 20 KOLs and more than 20 media Report. • Engage in cross-industry brand collaborations, establishing partnership relationships with over 50 brands within two years. • Plan and execute over 10 events annually, with three of them breaking records in Taiwan as the biggest IP of barhopping events. • Manage and maintain relationships with the media, including writing press releases and negotiating collaborations with KOLs, having engaged with over 20 KOLs and more than 20 media Report.



誠品旅館事業股份有限公司

• Hospitality
• 1 - 100 Employee

• 行銷公關主任

  • Mar 2022 - Jul 2022

  • Responsible for PR planning and execution to promote the business objectives or communication goals of the brand. • Organize various press conferences and brand events, including meetings, exhibitions, event briefings, and media marketing activities, having collaborated with over 10 brands within a span of 4 months. • Establish and maintain good relationships with the media. • Write media pitches/interview scripts to build thought leadership and brand image. • Handle issue and crisis management cases to minimize reputation damage. Show less



南港老爺行旅 The Place Taipei

• Taiwan
• Hospitality
• 1 - 100 Employee

• 行銷公關

  • Oct 2020 - Mar 2022

  • Engage in cross-industry brand collaborations based on annual brand objectives, including proposing and planning collaborations with other industries and media, as well as negotiating and executing partnership relationships. Within two years, established partnership collaborations with over 70 brands. • Take responsibility for planning and maintaining relationships with the media, including writing press releases, negotiating collaborations with key opinion leaders (KOLs), regularly contacting media for interviews, and coordinating photography. Have engaged with over 30 KOLs and proactively developed relationships with more than 100. • Manage the operations of self-media and social media platforms, including official websites, newsletters, Facebook, Instagram, LINE, and Google. Develop content that aligns with the brand's personality, covering relevant topics, and enhance overall effectiveness. Through brand collaborations, Social media engagement has accumulated 300% increase in CTR and 450% increase in reach within six months. Show less