Suzy Laurent
MBA Program Promotion Lead at IMD- Claim this Profile
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English Native or bilingual proficiency
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French Native or bilingual proficiency
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Italian Elementary proficiency
Topline Score
Bio
Claire Lecoq
During the four years that we worked together, Suzy has strongly impressed me in her role as marketing specialist. She has an eye for details and always looks for perfection. She aims for excellence and has a high level of professionalism. I remember her developing the MBA Marketing brochure –a key document used to sell the program-, spending hours thinking about the right words to use to convey the messages, adjust them to the right audience, fine tuning every pictures, logos etc. and at the same time ensuring that the project was delivered in due time. She is also making sure to stay close to the market and understand the customers, capturing their needs and comments. Her customer orientation and communication skills both oral and written are exceptional. She is a very appreciated team member. Her adaptable skills are also noteworthy. When asked to start interviewing candidates for admissions, she made sure to get properly trained, to understand what to look for in each answer and became quickly very skilled at this difficult and important exercise. I strongly recommend Suzy for Marketing, Communication, Customer relations and Admissions roles with International components.
Jim Pulcrano
I have had the pleasure of working with Suzy at IMD in two capacities - the pitching of the IMD MBA to potential candidates, and the annual choosing of the winner of the Nestlé IMD MBA scholarship. In both capacities I found Suzy great to work with. Professional, open-minded, friendly, clear, good followup and execution. Easy to collaborate with.
Claire Lecoq
During the four years that we worked together, Suzy has strongly impressed me in her role as marketing specialist. She has an eye for details and always looks for perfection. She aims for excellence and has a high level of professionalism. I remember her developing the MBA Marketing brochure –a key document used to sell the program-, spending hours thinking about the right words to use to convey the messages, adjust them to the right audience, fine tuning every pictures, logos etc. and at the same time ensuring that the project was delivered in due time. She is also making sure to stay close to the market and understand the customers, capturing their needs and comments. Her customer orientation and communication skills both oral and written are exceptional. She is a very appreciated team member. Her adaptable skills are also noteworthy. When asked to start interviewing candidates for admissions, she made sure to get properly trained, to understand what to look for in each answer and became quickly very skilled at this difficult and important exercise. I strongly recommend Suzy for Marketing, Communication, Customer relations and Admissions roles with International components.
Jim Pulcrano
I have had the pleasure of working with Suzy at IMD in two capacities - the pitching of the IMD MBA to potential candidates, and the annual choosing of the winner of the Nestlé IMD MBA scholarship. In both capacities I found Suzy great to work with. Professional, open-minded, friendly, clear, good followup and execution. Easy to collaborate with.
Claire Lecoq
During the four years that we worked together, Suzy has strongly impressed me in her role as marketing specialist. She has an eye for details and always looks for perfection. She aims for excellence and has a high level of professionalism. I remember her developing the MBA Marketing brochure –a key document used to sell the program-, spending hours thinking about the right words to use to convey the messages, adjust them to the right audience, fine tuning every pictures, logos etc. and at the same time ensuring that the project was delivered in due time. She is also making sure to stay close to the market and understand the customers, capturing their needs and comments. Her customer orientation and communication skills both oral and written are exceptional. She is a very appreciated team member. Her adaptable skills are also noteworthy. When asked to start interviewing candidates for admissions, she made sure to get properly trained, to understand what to look for in each answer and became quickly very skilled at this difficult and important exercise. I strongly recommend Suzy for Marketing, Communication, Customer relations and Admissions roles with International components.
Jim Pulcrano
I have had the pleasure of working with Suzy at IMD in two capacities - the pitching of the IMD MBA to potential candidates, and the annual choosing of the winner of the Nestlé IMD MBA scholarship. In both capacities I found Suzy great to work with. Professional, open-minded, friendly, clear, good followup and execution. Easy to collaborate with.
Claire Lecoq
During the four years that we worked together, Suzy has strongly impressed me in her role as marketing specialist. She has an eye for details and always looks for perfection. She aims for excellence and has a high level of professionalism. I remember her developing the MBA Marketing brochure –a key document used to sell the program-, spending hours thinking about the right words to use to convey the messages, adjust them to the right audience, fine tuning every pictures, logos etc. and at the same time ensuring that the project was delivered in due time. She is also making sure to stay close to the market and understand the customers, capturing their needs and comments. Her customer orientation and communication skills both oral and written are exceptional. She is a very appreciated team member. Her adaptable skills are also noteworthy. When asked to start interviewing candidates for admissions, she made sure to get properly trained, to understand what to look for in each answer and became quickly very skilled at this difficult and important exercise. I strongly recommend Suzy for Marketing, Communication, Customer relations and Admissions roles with International components.
Jim Pulcrano
I have had the pleasure of working with Suzy at IMD in two capacities - the pitching of the IMD MBA to potential candidates, and the annual choosing of the winner of the Nestlé IMD MBA scholarship. In both capacities I found Suzy great to work with. Professional, open-minded, friendly, clear, good followup and execution. Easy to collaborate with.
Experience
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IMD
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Switzerland
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Education Administration Programs
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700 & Above Employee
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MBA Program Promotion Lead
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Apr 2022 - Present
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MBA Marketing Specialist and Member of the Admissions Committee
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Jan 2014 - Aug 2022
Assess written applications and interview candidates; coach MBA participants on CV writing and edit short profiles for brochure; manage monthly virtual visits; coordinate with different teams to create diverse marketing and PR material.
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IMD
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Switzerland
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Education Administration Programs
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700 & Above Employee
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MBA Marketing Specialist and Member of the Scholarship Committee
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Jan 2006 - 2013
Design and provide written and visual print and web marketing content; produce videos and create and host a monthly virtual tour; lead MBA web restructure; present and sell the MBA program at events and panel discussions around the world; evaluate scholarship candidates for awards of up to $50k. Design and provide written and visual print and web marketing content; produce videos and create and host a monthly virtual tour; lead MBA web restructure; present and sell the MBA program at events and panel discussions around the world; evaluate scholarship candidates for awards of up to $50k.
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IMD
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Switzerland
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Education Administration Programs
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700 & Above Employee
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MBA Marketing Officer
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Feb 2000 - 2005
Organise events; write marketing content; interview alumni; update the web; coordinate ranking surveys. Organise events; write marketing content; interview alumni; update the web; coordinate ranking surveys.
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Hospitality Agent
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1997 - 1998
A hotel with 1,053 rooms and extensive business facilities located in the vicinity of the international San Diego airport. I was responsible for customer service through both front and back desk reception, and also played a key role in developing an internal PR campaign aiming to improve communications between all key customer service points. A hotel with 1,053 rooms and extensive business facilities located in the vicinity of the international San Diego airport. I was responsible for customer service through both front and back desk reception, and also played a key role in developing an internal PR campaign aiming to improve communications between all key customer service points.
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National University
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San Diego, USA
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Accounts Payable
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1993 - 1997
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Marina del Mar Resort & Marina
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Key Largo, Florida, USA
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Front Desk Agent
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1992 - 1993
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Education
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1993 - 1997
National University, San Diego
Bachelor's Degree, Business Administration with Major in Marketing -
1998 - 1998
International House, London
Teacher of English as a Foreign Language -
1987 - 1988
Ecole Moderne de Commerce et de Tourisme, Lausanne, Switzerland
Diplôme d'Administration de Tourisme Trilingue, Tourism and Travel Services Management -
1984 - 1987
Brillantmont, Switzerland
High School
Community
