Suzanne Hunt
Ecommerce Project Manager at Meyer Group Ltd- Claim this Profile
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Bio
Credentials
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APM Project Fundamentals Qualification
Association for Project ManagementNov, 2016- Nov, 2024
Experience
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Meyer Group Ltd
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United Kingdom
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Manufacturing
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1 - 100 Employee
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Ecommerce Project Manager
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Jun 2022 - Present
- Launched Meyer’s first D2C website for the German market. Worked with SEO and PPC agencies to optimise content and advertising for a market where the brand was unknown. - Manage iterative website development programme across a number of D2C websites; consistently looking to improve conversion, SEO, AOV, and facilitate marketing campaigns. - Launched Meyer’s first D2C website for the German market. Worked with SEO and PPC agencies to optimise content and advertising for a market where the brand was unknown. - Manage iterative website development programme across a number of D2C websites; consistently looking to improve conversion, SEO, AOV, and facilitate marketing campaigns.
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ChocZero, Inc.
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United States
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Food and Beverage Manufacturing
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1 - 100 Employee
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Senior Manager of E-Commerce Operations (Contract)
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Apr 2020 - Nov 2021
I was responsible for our e-commerce store, email and SMS marketing programs, paid social and PPC and was involved in all parts of the e-commerce side of the business. I worked closely with the marketing team to maintain brand voice and style across all communications. As part of my role, I managed weekly email campaigns, set up automated email flows and launched our SMS program (from 0 to over 40k subscribers in a year). I also managed product launches and sales. In addition. I took over paid social advertising from an agency, increasing ROAS+ in the process. In every area of our e-commerce business we broke industry benchmarks for engagement and conversion rates. As part of what was initially a small team, I assisted with everything from streamlining customer service, developing editorial calendars and processes, and managing freelance designers and developers. Additionally, as the business has grown, I played a part in identifying how the department needs to be structured to support our ongoing success. Show less
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Hamilton Trust
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Primary and Secondary Education
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1 - 100 Employee
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Deputy Head of Hamilton Projects
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Feb 2017 - Apr 2020
I managed the continuous improvement of the Hamilton suite of websites. This included creating landing pages, generating ideas for improvement, writing user stories, prioritising work, working with our web development agency, and ongoing testing. I brought technical experience and understanding to Trust decisions about digital infrastructure, strategy and projects. I looked at ways to measure content impact and use, and fed this data into the decision making process.Tasks & Accomplishments- Improved SEO for long-tail keywords leading to a 20% increase in organic search traffic.- Improved conversion rates for the landing pages for our Google Adwords campaigns aimed at NQTs and International Schools.- Supported the Trust through a customer-facing incident that took our payment system offline for over a week. We proactively communicated with all affected teachers and did everything possible to ensure they had uninterrupted access to the materials they needed.- Coordinated the production of training videos for maths teachers to help them approach teaching a complex subject. Show less
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Digital Operations Manager
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Nov 2015 - Feb 2017
I manage the continuous improvement of the Hamilton suite of websites, including generating and prioritising ideas for new developments, writing user stories, working with our web development agency, and being heavily involved in the iterative process -- including testing. I also facilitate the publication of digital resources for teachers. Accomplishments:Managed the creation of a set of training materials around ‘Maths Mastery’ for teachers - due to be published by the end of the year, and intended to help senior staff in primary schools run training sessions.Oversaw a project to assess the impact of a numeracy program in Secondary schools, including editing and designing assessments, collecting and collating data and working with an external company to analyse the data. Managed the development of a new ‘landing page’ template for the Hamilton website. Show less
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Digital Operations Officer
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Apr 2015 - Oct 2015
In my role at the Hamilton Trust I support Hamilton's digital operations. My tasks include working with colleagues and our web development agency to develop Trust websites. Facilitating the use of Google Adwords, Google Analytics, and SEO. Researching digital data security, analytics issues and risk management with regard to social media and analytics tools. Improving Hamilton's social media presence and presence on education sector forums. Accomplishments:Assisted with redevelopment of Hamilton Education website.Product Owner on a project to develop and launch the Hamilton Player website. Show less
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Monochrome Rainbow
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Northamptonshire
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Digital Marketing Consultant
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Jul 2008 - Apr 2015
I have designed, developed and maintained website for clients across a variety of industries, including alternative medicine, not-for-profit, and small businesses. In addition to providing web development I also advise on SEO and digital marketing strategies. Design work has included print posters, information leaflets, and logo design. A full client list is available on demand. I have designed, developed and maintained website for clients across a variety of industries, including alternative medicine, not-for-profit, and small businesses. In addition to providing web development I also advise on SEO and digital marketing strategies. Design work has included print posters, information leaflets, and logo design. A full client list is available on demand.
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The Berkshire, Buckinghamshire and Oxfordshire Wildlife Trust
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Oxford, United Kingdom
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Digital Communications Officer
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Jan 2012 - Jun 2014
Day-to-day: I write and source images for regular emails sent to over 20,000 subscribers. I utilise techniques such as A/B testing, segmentation, personalisation and auto-responders to drive open rates and engagement. In January 2014 I redesigned the email template to be mobile friendly and increase open rates. In the time I have been with the Trust email open rates increased from 20% to over 60% in some cases. I co-ordinate all digital content for our website, social media accounts, and assist in the production of regular audio and video content. I regularly refresh webpages to ensure they are engaging and effective. In the time that I have been with the Trust web traffic has increased 20-30% each year. I use Google Analytics and Crowdbooster to analyse the effectiveness of our communications and measure our conversion rates. Key projects: 1. Launching a new website in March 2012. This included working out the information architecture, creating content for over thirty webpages and editing/refining the content for over a hundred additional pages. 2. Managing the creation and deployment of a 'kiosk' style website for use on a touchscreen at a visitor centre. This included designing the site, coding a drupal 6 template, installing drupal 6 to a localhost server, and utilising chromes 'kiosk' mode. I also worked with an external developer to produce an interactive map. 3. Co-ordinating and writing the digital communications for two successful land-purchase appeals. This included setting up the justgiving pages, producing material for our website, writing and sending several emails over the course of the appeals, and all social media posts. Both appeals raised over £30,000 in online donations. Show less
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The Wildlife Trusts
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Oxford, United Kingdom
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Collective Web Project Officer (Secondment)
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Feb 2013 - Mar 2013
I was seconded to The Wildlife Trusts web collective project in order to assist with developing the governance documents for the project. My tasks included: Identifying key risks and mitigation measures for the Web Collective Project. Designing a system to identify digital development priorities across the Wildlife Trusts. Identifying goals and key targets against which performance of the project could be measured. Designing a system to monitor supplier performance. Developing a proposal to improve our membership journey, specifically looking at the direct debit sign-up process. Show less
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South Northamptonshire Council
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United Kingdom
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Government Administration
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1 - 100 Employee
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Business Support Officer
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Oct 2008 - Dec 2011
I was responsible for maintaining databases, managing the weekly payroll, creating and maintaining routes for refuse collection, filing, answering customer queries, distributing stock, entering data into Excel spreadsheets, analysing customer surveys, dealing with incoming post, and typing up reports. I was responsible for maintaining databases, managing the weekly payroll, creating and maintaining routes for refuse collection, filing, answering customer queries, distributing stock, entering data into Excel spreadsheets, analysing customer surveys, dealing with incoming post, and typing up reports.
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PR & Community Management
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Jul 2007 - Jul 2009
Day-to-day: I promoted existing video games and new releases by using social media and writing and submitting press releases to online and offline news outlets. Wrote and designed HTML newsletter for mailing list of 20k+ subscribers. Managed a writing team of 4-6 volunteers. Engaged with the community on the web forums, keeping them invested in our company, asking users to provide feedback on betas and mods, and engaging them with content with contests, competitions and 'quirky' content. Key projects: 1. Organising a local LAN gaming event to promote an upcoming game release. This involved engaging with the local community, local radio as well as follow up publicity through edited screencasts of the gameplay. 2. Setting up a blog aimed at aspiring video game developers. I wrote weekly posts, engaged with other game developers and attracted a small but dedicated readership. 3. Working with another writer to set up a blog from the perspective of fictional characters in the video game world we were promoting. It was an excellent way to use character driven storytelling to engage people with our world and get them to invest in the conflict at the core of the games. It also allowed us to create more nuance and complexity within the Iron Grip universe. 4. Assisting with the development of a new website, including the rebuilding of the community forum. Show less
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Education
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2018 - 2021
Oxford Brookes University
Master of Arts - MA, English Literature -
2003 - 2006
University of Wales Trinity Saint David
BA, English and Creative Writing -
1995 - 2002
Sponne School, Towcester
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