Experience

Hiscox USA

• United States
• Insurance
• 300 - 400 Employee

• Content Marketing Manager

  • Jan 2019 - Present

  Championed brand awareness and established Hiscox US as America's premier small business insurer by directing the content marketing department's innovative strategy.• Pioneered the US content marketing strategy, driving customer acquisition and retention through compelling, targeted content adhering to SEO best practices • Managed a high-performing team of two direct reports • Led innovative programmatic content advertising, fueling upper-funnel traffic via engaging display ads and curated native articles • Contributed to the strategic management of brand advertising and paid media initiatives • Revolutionized the Hiscox blog with a fresh content strategy and UX redesign, skyrocketing organic traffic contribution from 20% to 70% • Played a key role in the creative development of three high-impact US brand advertising campaigns. • Lead for influencer marketing program, podcast strategy, organic and paid social strategy• Unified cross-functional teams in Design, Content, Communications, and Brand through a cohesive editorial strategy, optimizing content output • Analysed and optimized content marketing activities through monthly metrics collection, leveraging data insights to drive campaign success • Handpicked by US CMO to represent Hiscox on a Financial Communications Society panel, showcasing the 'Women vs Glass Ceiling' print ad in NY Times to an audience of 200+ marketing professionals Show less

• Marketing Manager

  • Apr 2018 - Dec 2018

  - Promoted to team lead and led marketing strategy for top partners. Conducted useability research which informed improved UX decisions and communication initiatives to drive repeat business.- Delivered agent useability research projects to investigate infrequent use of agent Q&B journey. - Devised UX enhancements to create prototype of new portal and conducted 6 agent usability research sessions- Completed the agent to consumer marketing materials research which informed the development of consumer marketing materials strategy.- Responsible for brand positioning of all assets created by the team to ensure creative and messaging output aligned with target audience and laddered up to overall company brand vision. Show less

• Assistant Marketing Manager

  • Jan 2016 - Mar 2018

  Manage the day-to-day execution for multiple marketing campaigns and assist with marketing/communication strategy development for the US partnerships business.Key responsibilities:• Work closely with the partnership marketing team to create marketing plans to increase quotes/sales and build brand awareness.• Work with internal cross functional resources to plan and execute marketing campaigns.• Use a range of tools to monitor/ report on activity and results and develop insights for growth.• Assist in strategic development and managing creative execution, implementation and legal compliance of communications campaigns• Provide daily project management across 15+ assigned partners and additional projects. Show less



Hiscox

• Bermuda
• Insurance
• 700 & Above Employee

• Partnerships Marketing Executive

  • Dec 2013 - Dec 2015

  Key responsibilities: • Planning and delivery of partnership marketing plans (including digital, email, direct mail and sponsorship activity) • Marketing performance analysis, reporting monthly on key metrics such as ROI, web traffic and email click through rates, making on-going recommendations for optimising marketing activities • Review and analyse marketing performance with assigned partners on a quarterly basis, ensuring our business objectives are aligned to achieve sales and commission targets • Liaise closely with cross functional teams and key partner stakeholders to ensure prompt delivery of activity to agreed deadlines • Manage the day-to-day invoicing process for all partnership marketing activity • Support the wider partnerships account management team providing assistant for any projects/requirements that may arise Show less



Citi

• United States
• Financial Services
• 700 & Above Employee

• Marketing Executive

  • Aug 2012 - 2013

  - Nominated by Managing Director, Leslie Bains, for the outstanding employee recognition award. - Successfully created and managed monthly analysis project to track return of investment of over 200 private client events in North America. Results were presented to the board and regional managers to scope future marketing event strategy. - Helped plan and execute private client events to reflect the overall vision and strategy of Citi Private Bank including researching event ideas, creative development and supporting the global events team with logistical organisation. - Managed content for the weekly internal communication for North America editing and integrating news alerts from across the company and employees. - Managed and reported on the charitable contributions budget keeping in line with audit processes. - Managed on boarding process of all new client prospects using the customer relationship data base. - Designed client invites and marketing collateral using Adobe Illustrator Show less



Merck Life Science

• Germany
• Biotechnology Research
• 700 & Above Employee

• Account Manager

  • Mar 2011 - Jul 2012

  - Planned and executed a successful business strategy for large university and biopharmaceutical accounts in the North east territory including; Nottingham, Sheffield, York, Leeds, Bradford and Newcastle with total annual sales of £3.1MM, GBP.- Consistently increased revenue for the territory. Ranked 3rd in the UK in regards to sales numbers for two consecutive quarters and also received a European recognition award for the highest sales number generated from one product line.- Successfully built client relationships and increased brand awareness by promoting new innovative products.- Planned, hosted and executed scientific exhibitions tailoring to individual account opportunities.- Analysed client’s laboratory techniques to offer more efficient alternatives.- Executed live demonstrations of our scientific equipment in research labs.- Presented a quarterly review of successes and wins for the territory at the UK Sales meeting. Show less

• Internal Account Manager

  • Feb 2011 - Oct 2011

  - Successfully managed the Analytical Sample Preparation (ASP) business area covering 30% the total revenue for the Bioscience portfolio throughout the UK and Ireland. Exceeded all targets and was promoted to Account Manager after 6 months.- Assistant to the UK Sales Managing Director in daily tasks such as, coordinating research projects, creating quotations and hosting scientific exhibitions and key contact for the top 40 main distributors.- Completed four weeks of sales training split between the head Millipore offices based in Boston, USA and France. Also completed an ‘Essential Sales Skills’ training course (On Track) Show less



Cancer Research UK (CRUK)

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Trainee Research Scientist

  • Oct 2009 - Feb 2010

  - Worked on a project called SCOPE 1 - Investigated key mechanistic differences between normal and leukemic cells using proteomics. - Learnt laboratory techniques such as protein assays, western blotting, immunodetection and tissue culture. - Articulated scientific developments with colleagues - Worked on a project called SCOPE 1 - Investigated key mechanistic differences between normal and leukemic cells using proteomics. - Learnt laboratory techniques such as protein assays, western blotting, immunodetection and tissue culture. - Articulated scientific developments with colleagues