Marketing Coordinator

• Aug 2022 - Present

Sales & Marketing Coordinator

• Jan 2022 - Mar 2022

Marketing and Tradeshow Coordinator

• Sep 2019 - Nov 2020

Responsibilities included planning and organizing various trade shows, virtual events, webinars, and social media campaigns to promote organizational products and services. I also crafted eblasts, scripts, web copy, and photos for marketing and product promotions. One of my key assignments in this role was to partner with graphics designers and vendors to create videos, marketing collateral, giveaways, materials, and sales content. Below were my Key Achievements in this role: • Expanded market share for company by introducing video promotion strategies. • Significantly enhanced brand awareness, generated qualified business leads, and facilitated sales growth by designing and employing social media programs. • Introduced new webinar program and virtual events by collaborating cross-functionally with interdepartmental teams to streamline marketing initiatives during Covid-19 pandemic. Show less

Marketing Coordinator

• Aug 2013 - Sep 2019

In my previous role of Marketing Coordinator at BJM Pumps, I was responsible for overseeing all marketing efforts and communications for the company, such as advertising, website, content strategy, new product launches, creative content, and technical updates. One of my key responsibilities in this role was to liaise with the COO, CFO, CEO, and Director of Sales to streamline all marketing initiatives. I was tasked with developing and integrating new strategies to enhance SEO and increase brand awareness, as well as organizing various national industry tradeshows to expand reach. I was also responsible for coordinating company events and oversaw travel arrangements for staff, including bookings, accommodation, and food. Below were my Key Achievements in this role: • Increased website visits by 200% through marketing promotions and campaigns. • Generated incremental sales of 30% in span of three years by developing and executing marketing campaigns. • Spearheaded multiple large-scale marketing projects for rebranding, logo changes, language translations, and new websites while ensuring optimal quality of all deliverables. Show less

Marketing Coordinator

• May 2007 - Nov 2007

• Developed and executed strategies to streamline marketing and communication efforts across company website and advertising campaigns. • Collaborated with internal/external teams to craft eblasts, press releases, ads and sales letters, as well as organized events to promote offered products/services and generate business leads sales. • Developed and executed strategies to streamline marketing and communication efforts across company website and advertising campaigns. • Collaborated with internal/external teams to craft eblasts, press releases, ads and sales letters, as well as organized events to promote offered products/services and generate business leads sales.

Marketing & PR Coordinator

• Jun 2006 - May 2007

Managed marketing and communications including website, weekly e-newsletter, monthly newsletter, monthly news magazine and press releases. Effectively coordinated projects with vendors, media, volunteers, staff and business professionals. Cultivated strong relationships with media to increase news about Chamber initiatives and events. Increased member visibility through Grand Opening event promotion and advertising/PR opportunities. Hosted weekly cable access show, "Chamber Happenings." Interviewed monthly on AM radio show. Show less

Public Relations Coordinator

• Mar 2006 - Jun 2006

Managed public relations for the First Annual Cape and Islands Whale Trail. Served as liaison between artists, IFAW (International Fund for Animal Welfare) board members, sponsors and dignitaries. Secured media placements in Boston Globe and a host of Cape Cod area newspapers. Assisted on project logistics and all events from Trail's inception to successful completion. Managed public relations for the First Annual Cape and Islands Whale Trail. Served as liaison between artists, IFAW (International Fund for Animal Welfare) board members, sponsors and dignitaries. Secured media placements in Boston Globe and a host of Cape Cod area newspapers. Assisted on project logistics and all events from Trail's inception to successful completion.

Public Relations Account Executive

• Jan 2004 - Mar 2006

Served as Public Relations AE on all PR accounts for an advertising, marketing and public relations firm with $16 million in annual billings. Drafted press releases, on-line copy, radio interview scripts and public relations plans for clients. Cultivated relationships with consumer and trade media to leverage placements. Coordinated public relations projects that support marketing and advertising initiatives. Provided event coordination, conducted account research and performed administrative duties. Show less