Suzanne Rich

Head of Sales at °CRYO Science
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Contact Information
Location
Woodbridge, New Jersey, United States, JE

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5.0

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James D'Arecca, MS

It is my pleasure to write this recommendation for Suzanne as we have known each other, and have partnered together for close to 10 years now, and will continue to do so. She is a true business development and networking professional that brings passion and spirit to everything she does, and is someone you can count on to make a difference. She has an acute business acumen, and is a sales leader in the Health and Wellness industry with the ability to work effectively within all levels of an organization. Reach out and get to know Suzanne - she is someone you definitely want to partner with!

Andrew Wilen

It was truly a pleasure to work alongside Suzanne. She brings tons of industry expertise and is very skilled at creating positive culture changes. I look forward to working with her again in order to create the industry’s best group workout experiences.

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Credentials

  • Sales Enablement
    HubSpot
    Dec, 2021
    - Sep, 2024
  • Inbound Sales
    HubSpot
    Aug, 2019
    - Sep, 2024
  • Sales Software
    HubSpot
    Jul, 2019
    - Sep, 2024
  • Health Coach
    Profile by Sanford
    Jun, 2019
    - Sep, 2024
  • Group Fitness Instructor
    Les Mills US (LMUS)
    Sep, 2005
    - Sep, 2024
  • Personal Trainer
    NETA - National Exercise Trainers Association
    Jan, 2002
    - Sep, 2024
  • Group Fitness Instructor
    AAAI/ISMA
    Jan, 2000
    - Sep, 2024

Experience

    • Poland
    • Machinery Manufacturing
    • 1 - 100 Employee
    • Head of Sales
      • Jul 2021 - Present

      Manage sales team and 10 distributors and affiliate partnerships throughout North America with sales/marketing strategies and support for cryotherapy equipment including °CRYO Arctic (whole body cryotherapy, nitrogen), °CRYO Penguin (localized cryotherapy), °CRYO Wave (body contouring, cryo-facials) and the °CRYO Glacier (whole body cryotherapy, electric) to various market segments including healthcare (physicians, chiropractors, physical therapists, hospitals), medical based health and fitness centers, big box fitness clubs, boutique fitness studios, wellness centers, med spas, beauty/aesthetics centers, high school, collegiate D1, and professional sports teams, hotels/hospitality, equine and more; develop employer and corporate partnerships; set strategic sales and marketing objectives; establish sales territories and quotas, manage budget, evaluate sales performance; create and implement marketing programs and collateral for events, trade shows and online promotions. Show less

    • Director, Business Development
      • Jun 2019 - Jun 2021

      Weight management program is a division of Sanford Health, the nutrition, activity and lifestyle health coaching & weight loss program created by the doctors and researchers from Sanford Health; drive business, sales and marketing efforts for NJ market by direct outreach to employers and physicians (family practice, cardiologists, endocrinology, orthopedic, bariatric) to promote Profile by Sanford; consult, recommend and implement various sales & marketing strategies to drive business, conduct sales skills training, customer service training; sole responsibility for implementing sales generating health promotion programs including member referral contest, nutrition webinar series, 6-week fitness challenge, virtual 5K and more; attend networking events, booth events and other community driven events to promote brand awareness. Show less

    • United States
    • Advertising Services
    • Health & Wellness
      • Jan 2018 - Jun 2021

      Faculty Instructor with W.I.T.S. (World Instructor Training Schools), a nationally accredited personal training certification organization, National Presenter with SCW MANIA and Club Industry Business Summit conferences held nationwide in 9 cities; implement sales and marketing programs to health and fitness organizations including W.I.T.S., Woodbridge Community Center and Paragon Athletic Club; created curriculum, developed all content and facilitated sales skills webinars and workshops at various fitness industry conference venues, as well as non-fitness clients including Monmouth County School of Rock; courses include 8 Sales Skills Everyone Must Master, Raising Sales & Service Awareness, Mindful Selling, Building a Better Business Culture and Employee Values Training. Show less

    • United States
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • General Manager
      • Aug 2013 - Dec 2017

      Leading hospital based fitness and wellness organization partnered with the RWJ brand; responsible for all day to day sales and operations; 2.5m revenue; 50,000 sq. ft.; 3500 members; 100 employees; manage 12 departments including Physical Therapy, Nursing, Personal Training, Special Populations programming (Cardiac Phase III rehab, Diabetes Wellness, Cancer Wellness), Aquatics, Membership Sales, Corporate Sales, Child Care, Group Fitness, Customer Service, Front Desk Management and Facilities; heavy sales, closing techniques, cold calling, networking; sales quotas required daily/weekly/monthly; train and motivate a sales team of 10; work closely with community, township municipal offices and officials, plan and attend Chamber of Commerce events, corporate health fairs, internal/external promotions with small/mid-sized businesses; develop and maintain close relationships with local corporate executives and doctors to implement and/or improve company corporate wellness programming. Show less

    • United States
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Regional Manager
      • May 2011 - Jul 2013

      Drive and support all activities of a women-only boutique style personal training studio franchise for clubs throughout Central New Jersey (Warren, Westfield, Bridgewater, Cranford) with responsibility for all day-to-day sales & operations, staff development, sales training, sole responsibility for all marketing campaigns, community outreach, special events planning, grand openings and other promotions for all clubs; heavy sales, closing techniques, cold calling, networking, and sales quotas required weekly/monthly/yearly. Show less

    • United States
    • Wellness and Fitness Services
    • Owner / General Manager
      • Oct 2004 - May 2011

      Successful and hands on full-time sole owner and general manager of full health club with responsibility for all day-to-day operations of a 5000 square ft. club with 2000 members, 25 employees, 30 group fitness classes including the legendary Les Mills programming, small group and 1:1 personal training programs; heavy sales, closing techniques, cold calling, networking, and sales quotas required; designed first franchise employee handbook, developed and standardized company-wide corrective action process; facilitator at corporate training events to train owners and managers in HR and the sales process at Health Club University. Show less

Education

  • Rowan University
    Master of Arts (M.A.), Wellness & Lifestyle Management
    2020 - 2023
  • Rhode Island College
    Bachelor of Arts (B.A.), Education
    1988 - 1993

Community

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