Suzanne Overmars (PhD)

Marketing Automation Specialist at Sparklink
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Contact Information
us****@****om
(386) 825-5501
Location
Antwerp, Flemish Region, Belgium, BE
Languages
  • English Full professional proficiency
  • Dutch Native or bilingual proficiency
Skills

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Bio

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Lune Volckaert

Suzanne is an intelligent person who is constantly exploring how to turn theory into practice. By doing this she is able to work independently, but she is also great in team. What makes her unique is her mature and down to earth attitude.

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Credentials

  • Salesforce Certified Marketing Cloud Consultant (SU20)
    Salesforce
    Aug, 2020
    - Nov, 2024
  • Salesforce Certified Marketing Cloud Email Specialist
    Salesforce
    Jan, 2020
    - Nov, 2024

Experience

  • Sparklink
    • Belgium
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Automation Specialist
      • Jan 2020 - Present

      Customer Journey Mapping, Automation, Data Integrations, Tool Integrations, Strategic Analysis, Process Improvement, Multi-channel, UX Design, AB/Multivariate testing, Email design, Responsiveness, Tracking, Analytics Project Management, Go-live, Training, SupportMarketing Cloud, SQL, HTML, Salesforce Customer Journey Mapping, Automation, Data Integrations, Tool Integrations, Strategic Analysis, Process Improvement, Multi-channel, UX Design, AB/Multivariate testing, Email design, Responsiveness, Tracking, Analytics Project Management, Go-live, Training, SupportMarketing Cloud, SQL, HTML, Salesforce

  • Online Heroes
    • Belgium
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Teamlead Content, Digital Optimizer Ecommerce
      • Apr 2018 - Dec 2019

      Ecommerce, Website Performance, Website Optimization, User Research, Revenue Growth, Responsiveness, AB/Multivariate Testing, UX Design, UI Design, ROI, Analysis, Planning, Coaching, Reporting, PresentingGoogle Analytics, Google Optimize, Google Tag Manager, Hotjar

    • Visual Merchandiser
      • Aug 2017 - Apr 2018

      Ecommerce, Merchandising, Strategy, Campaigns, List Building, Email Marketing, Social, Copywriting, Sales Strategy, Usability, Best Practices, Brand Journey, FashionAdobe Photoshop, Adobe Illustrator, SEO, SEA

  • University of Antwerp
    • Belgium
    • Research Services
    • 700 & Above Employee
    • PhD Researcher Online Consumer Behavior / Data analyst / UX Design
      • Sep 2011 - Aug 2017

      Consumer Behavior, Ecommerce, Buying Intention, Product Visibility, Imagery, Dynamic Tool Development, Quantitative Research, Experiments, Analysis, Structural Equation Modeling (SEM), Applying for Grants, Presenting, Conferencing, Writing, Publishing, Teaching, Tutoring.

    • Marketing Communications Specialist
      • Jul 2016 - Jul 2017

      Marketing, Online Marketing, Email marketing, Social media, Communication Plans, Diversity, Inclusion, Recruitment Campaigns, Internal Communication

    • Lecturer Effective Advertising
      • Feb 2016 - Oct 2016

      Tutoring, Teaching, Strategic Communication, Advertising, Campaign Effectiveness, SEO, SEA, Media Buying.

  • Windesheim
    • Netherlands
    • Higher Education
    • 700 & Above Employee
    • Junior onderzoeksmedewerker
      • Sep 2007 - Mar 2009

  • Politie Nederland
    • Law Enforcement
    • 700 & Above Employee
    • Communicatieverantwoordelijke (stage)
      • Jan 2007 - Jun 2007

  • De Muzerie / De Stadskamer
    • Communicatieverantwoordelijke (stage)
      • Sep 2006 - Jan 2007

      Responsible for the promotion of the World Press Photo 2006 exhibition in Zwolle. Furthermore, I was responsible for the content, SEO and maintenance of the corporate website (BtoC) and various print communications Responsible for the promotion of the World Press Photo 2006 exhibition in Zwolle. Furthermore, I was responsible for the content, SEO and maintenance of the corporate website (BtoC) and various print communications

Education

  • University of Antwerp
    Doctor of Philosophy - PhD, Communication Sciences
    2011 - 2015
  • University of Antwerp
    Master of Science (MSc), Strategic communication
    2008 - 2010
  • Christelijke Hogeschool Windesheim
    Professionele Bachelor, Communicatie
    2004 - 2008

Community

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